Storyteller

Melissa Echenique

Storyteller

WORK HISTORY

REINGOLD, INC. COMMUNICATIONS INTERN

June 2020 - September 2020

Strategized and pitched a TikTok influencer campaign and grassroots, peer advocacy program for the Veterans Affairs Office of Mental Health and Suicide Prevention to revitalize outreach in a COVID-19 world.

Drafted and edited social media posts, e-billboards and talking points to increase registration for SmokefreeVET and QuitVET.

HIPPODROME THEATRE MARKETING INTERN

Dec. 2019 - March 2020

Monitored and managed social media accounts, such as Facebook and Instagram, to increase attendance by 30%. Created video, photo, and graphic design content for social media to increase engagement by 50%.

Developed content calendars to increase social media engagement and event attendance.

Engaged the Gainesville community by attending local events and posting flyers at popular establishments to increase registration for spring break and summer camps by 20%.

HUMANE SOCIETY OF NORTH CENTRAL FLORIDA

COMMUNICATIONS AND DEVELOPMENT INTERN

Aug. 2019 - May 2020

Utilized emerging platforms such as TikTok to increase engagement by 100% and increase donations by 15%.

Designed social media ad campaigns on Canva and Adobe Creative Cloud to increase donations by 15%.

Increased audience engagement by 100% on Instagram by curating a feed that appeals to a unique target audience Solicited donations and organized the annual fundraiser, Woofstock, securing $35,000 in funds for the next year.

DIGITALDESIGN.NYC MARKETING ASSISTANT

May 2019 - Aug 2019

Monitored social media accounts for all clients daily to increase engagement by 20%.

Served as a liaison for third party groups hired for app launch parties.

Assisted in the development of all communications and strategies for current and new clients to increase app downloads by 20%.

Education

BACHELOR OF SCIENCE, PUBLIC RELATIONS

University of Florida June 2016 - July 2020 Theatre Minor

-Member of PRSSA

-Member of Hispanic Public Relations Student Association

-Mentor in Association for Media Professionals

-May 2018 Study Abroad -- Florence, Italy

-Spring 2019 -- Disney College Program Participant

Professional Skills

Spanish, fluent

SEO and Google Analytics

Hootsuite Platform Certification

Hootsuite Social Media Marketing

AP Style

Project Management

Teams

Wordpress

Google Suite/Microsoft Office

Photography/Videography

Adobe Creative Cloud

Research

Email Marketing

Event Planning

Monday.com

International Experience

I studied abroad in Florence, Italy

in May 2018 and there I learned to

use the Adobe Creative Cloud.I also

got to practice my photography

and videography which allowed me

to capture amazing shots and

videos of our travel. The college

used a few of my photos and

videos to advertise 2019 study

abroad program.

Fun Facts

Freelance brand designer for

vacation properties

Former Walt Disney World Parks

and Resort Lifeguard

Former member of The Sirens, a

cappella group

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