Sales Representative

NANCY ELLIS

Ottawa & Gatineau, Ontario East 613-***-****

******.*****@*****.*** linkedin.com/in/nancy-ellis

~ DYNAMIC SALES STRATEGY & KEY ACCOUNT MANAGEMENT LEADER ~

Motivated executive with an extensive career portfolio showcasing commercial initiatives development and full-spectrum account management across fast-paced retail sales, customer relations and performance management landscapes. Engaging collaborator and team player who maximizes profit margins and drives efficiency through the installation of exceptional market intelligence and data analysis. Astute problem solver who applies innovative, cutting-edge approaches to accelerated growth objectives to deliver outstanding results that reflect:

Relationship Building Sales & Merchandising Strategic Event & Action Planning Data Analysis

Business Development Training & Education Competitive Product Promotion & Positioning

Point-of-Sale (POS) & Trends Analysis Stakeholder Engagement Budgets & Forecasting

Cross-Functional Collaboration Interdepartmental Communications MS Office

AWARDS

Elizabeth Arden Canada

Account Executive of the Year Award, 2016 Territory Sale Success Regional Team, 2015

AE Eastern Team Sales Highest Growth, 2013 Store Event of the Year, 2014 & 2015

Best Territory Sales Growth 2011, 2012 & 2013

Parfums Givenchy

Highest Sales Growth, 1999, 2000 & 2001

Estee Lauder

Highest Sales Growth, 1994

EXPERIENCE & HIGHLIGHTS

ACCOUNT EXECUTIVE, Ottawa, Gatineau & Eastern Ontario May 2003 – March 2020

Revlon Canada Inc. Elizabeth Arden Division, Mississauga, Ontario

Achieved 104% on highly-aggressive sales-to-growth plan ratio during role tenure, managing 92 accounts within the vast Ottawa, Eastern Ontario, Peterborough, and surrounding cities, with responsibility for a $3.5 million business in Prestige Cosmetics (Skincare, Colour and Fragrances).

Established, developed and maintained close working relationships with store management teams in territory and gained familiarity with French-speaking representatives, which resulted in stronger brand visibility and the achievement of territory retail sales targets through superior execution of marketing programs, well developed consultants and store level relationships.

Conducted quarterly business reviews with store management to identify opportunities to grow the business, semi-annual business meetings with Cosmetics Coordinators to review store sales and performance and quarterly meetings with Hudson’s Bay Regional Cosmetics Director for status update reviews, where informative monthly data analysis presentations were made to advance communication of key missives and important updates for senior leadership on top department store accounts.

Monitored and adhered to spending budgets on testers, demos, event activities and return goods and accomplished close alignment between forecasts and actual spends. Established a strong team of demonstrators through performance tracking.

Assisted store management in hiring and developing beauty consultants and followed-up on beauty consultant expectations (e.g. monthly submission of Daily Business Records and use of client files), providing first-rate on-counter coaching and training to store level staff (both fragrance and skincare/color counters) and fostering talent pool, work execution, metrics, and team cohesion.

Monitored the use of provided in-store training tools including weekly event planning and the use of product manuals; created and negotiated profitable in-store support and visual presentation for key events and pro-actively pursued the flow of promotional and basic inventory being ordered to ensure that showcases are merchandised to scale according to prestige brand image.

SALES REPRESENTATIVE, Ottawa, Gatineau, Atlantic & Winnipeg September 1996 – May 2003

Givenchy Parfums, Toronto, Ontario

Was responsible for servicing and maintaining Sears, Hudson’s Bay, Eaton’s and Independent Boutiques in Ottawa, Maritimes and Winnipeg with volumes varying from $50,000 to $350,000. Prepared action plans, call cycle, and schedules to identify specific targets to be made for various brands Givenchy, Kenzo, Michael Kors and Marc Jacobs.

Received and distributed fresh product and samples for Givenchy, Kenzo, Michael Kors and Marc Jacobs and prepared a variety of status reports, including activity reports, follow-up, and adherence to goals.

Identified training needs and developed action plans for department stores; built trust and communicated effectively, drove execution, focused on the customer, collaborated with others, and solved problems creatively for successful sales.

Facilitated new store openings and closed underperforming accounts, managing a team of 30 people which demonstrated and drove events during key times and promotional times, in addition to proactively maintaining effective working team relationships with other employees.

ACCOUNT EXECTIVE (Maternity Leave), Ottawa, Gatineau, Kingston & Bellville May 1994 – November 1994

Estee Lauder, Toronto, Ontario

Executed similar duties to above role, but with more frontline engagement with customers, and responsibility for in-store training for all cosmeticians, to promote cross-functional performance and client experience excellence. Recipient of prestigious, company-sponsored Philadelphia trip in formal recognition of achievement.

EDUCATION

Business Management

Algonquin College of Applied Arts & Technology

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