Sales Marketing Manager

Lauren Riley

Mobile: 630-***-**** I E-Mail: ************@*****.*** I LinkedIn

PROFESSIONAL EXPERIENCE

James Hardie Building Products Chicago, IL March 2013 – May 2020 Associate Marketing Manager, Media (2019 – 2020)

• Developed and executed strategic media plans to generate marketing leads and drive consumer demand.

• Provided creative direction for campaign assets including but not limited, print and digital advertising.

• Optimized ad campaigns against KPI’s to ensure on-time and on-budget delivery with strong ROI.

• Provided oversight for paid social campaigns with digital teams to grow audience and brand engagement.

• Liaised with agency and internal stakeholders to manage review and approval of public relations inquiries. Senior Brand Marketing Specialist (2016 – 2019)

• Supported conceptualization, development and execution for national B2C media campaigns inclusive of creative strategy, content creation, digital and print advertising, influencer partnerships, and paid social advertising.

• Led research and reporting on the overall success of asset management, usage rates and KPI’s to ensure brand assets and sales tools are effective and relevant.

• Managed product launches, including development of marketing materials, samples, web presence, internal communications and field sales support.

• Developed competitor tracking processes and reporting to differentiate band strategy within the category.

• Provided key support to the entire sales force (over 350 sales reps) on all tactical campaign needs and at the local level for customers.

Market Support Specialist (2015 – 2016)

• Performed market analysis, project management and research for all US markets.

• Qualified marketing and sales leads and managed key accounts throughout the sales cycle.

• Managed over 17 mid-scale projects in support of product launches and respective marketing initiatives.

• Results exceeded market development and market penetration goals.

• Developed and managed the launch of Mobile Tours in the Midwest, including route mapping, lead generation and PDG growth processes, which generated $400K in primary demand growth within the first year. Retail Customer Account Specialist (2013-2015)

• Provided general customer service for retail accounts including issue resolution and order management.

• Performed various projects to improve processes, develop resources and optimize training procedures.

• Supported supply chain and transportation groups through order tracking and communications. SKILLS

• Media and Campaign Management • Digital and Print Asset Management

• Project Management • Competitive Tracking & Analysis

• Creative Strategy • Sales Support & Market Development EDUCATION

Western Illinois University Macomb, IL 2007 – 2011

• Bachelor of Arts; Communication & Business Management

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