Sr. Marketing And Program Manager
Resume:
***********@*****.***
www.linkedin.com/in/katigyulai
***** ****** ****** **. **** 5803
Chino Hills, CA 91709
SR. MARKETING and PROGRAM MANAGER
overview
Software/ technology marketing Partner/ channel marketing Digital marketing
Online/ social media marketing Event marketing Go-to-market (GTM)
Solutions/ enterprise marketing Consumer packaged goods (CPG) Financial services/banking
Medical devices/ healthcare Communications Marketing strategy
Program management Project management Sales enablement/training
Product launches Business-to-business (B2B) Software-as-a-Service (SaaS)
Content development/ copywriting Advertising Market research
professional employment history
GTM Partner Marketing and Engagement Manager (2018 – 2020) JeffreyM Consulting for Microsoft: Redmond, WA
Contract positions working on the One Commercial Partner (OCP) and Commercial Marketplace teams
Managed 40+ partners’ marketing plans as part of the Commercial Marketplace Microsoft Rewards program
Executed joint account-based (ABM) Go-to-Market plans for top Global Systems Integrators (SIs)
Reviewed and edited joint marketing content (copywriting, content development, storytelling, and messaging)
Drove virtual events and webinars for AI and Azure-based cloud solutions on the ON24 platform
Product Marketing and Program Manager (2016 – 2018) Indigo Slate for Microsoft: Redmond, WA
Triple contract role on the Microsoft Cloud and Enterprise, Global Industry Product Marketing team
Partner program manager role: Drove a process to select and launch SaaS industry apps on the marketplace
Industry GTM content lead role for banking apps: Managed agencies to develop messaging, content (blogs, videos, presentations, demos), integrated campaigns, and field sales training for selected financial services apps
AppSource Marketplace product marketing program manager role: Managed event presence and processes
Group Marketing and Program Manager, Allytics for Microsoft: Redmond, WA (2012 - 2016)
Allytics is a full-service agency providing project-based work for Microsoft and channel partners
Built and managed a new SharePoint partner program from the ground up for ISVs and VARs
Developed content, B2B campaigns, positioning, enterprise content, integrated/multi-channel campaigns, sales enablement, presentations, websites, social media, email campaigns, webcasts, events, digital marketing assets
Was promoted twice: managed two direct reports, conducted annual reviews, and interviewed candidates
Senior Consultant, Touch Business Consulting for Microsoft: Redmond, WA (2011- 2012)
Temporary assignment to support the Microsoft Worldwide Partner Group to launch Deal Registration
Developed content and communications plan to train 2000 Microsoft employees and 1000 partners
Sales and Marketing Program Manager/Consultant, Warner Marketing/Xtreme Consulting for Microsoft: Redmond, WA; (2008 – 2011)
Warner Marketing and Xtreme are consulting companies supporting Microsoft
Grew and managed the Certified for Microsoft Dynamics partner program from 30 to 400 channel partners (ISVs)
Product Marketing Manager, HealthVault, Microsoft, Health Solutions: Redmond, WA (2007 – 2008)
Developed demos for hospitals, collateral, advertising campaigns, and conference presence
Temp. Channel Marketing Manager, CoreStaff for Microsoft, Xbox: Redmond, WA (2007)
Launched the Halo 3 video game with in-store merchandising and promotional support
Product Manager, Sonicare Xtreme, Philips: Snoqualmie, WA; (2006 – 2007)
Launched nine electric toothbrush products under accelerated timelines in the US and China; conducted research
Product Marketing Manager, Ciba Vision, Novartis: Budapest, Hungary; (2001 – 2005)
Managed the local marketing strategy for all contact lens brands, created content for ophthalmologists, retailers
education
Scrum Master Agile Certification 2019
VMEdu Inc. by SCRUMstudy in association with Learning E-School
Project Management Professional (PMP) Certification in 2013, renewed in 2016
Project Management Institute (PMI)
Master of International Management, International Business major 1995
Schiller International University, Germany, Spain (GPA: 3.77)
Bachelor of Art, Economics major 1990
University of California, Irvine, CA (GPA: 3.54, Cum Laude), scholarship awards
other
Certified POP Pilates fitness instructor for 24HourFitness (2018)
Leader of a Seattle folk dance group (2016-2018)
Vice president and board member of the Hungarian American Association of Washington (2007-2012)
Computer proficiency (Microsoft Office, Word, PowerPoint, Excel, Microsoft Project, Teams, and Outlook)
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