Manager Social Media

ANTHONY MICLET

PRODUCT MANAGER

*************@*****.*** 786-***-**** https://www.linkedin.com/in/anthony-miclet/ EDUCATION

University of Miami, Master of Business Administration (MBA) Aug 2016 - May 2018 Business Technology and Marketing

Iron Hack Web Development Bootcamp May - Aug 2017

Full Stack 400+ hours of Web Development

Technologies: HTML, CSS, JavaScript, Angular.js, Dart, Node.js, Express, MongoDB, Python, SQL, R Prototyping Tools: Balsamiq, Invision, Figma, Moqup, Adobe XD Collaboration Tools: JIRA, Asana, Trello, Slack, Teams, GitHub, BitBucket Certificates: CSPO, Google Analytics Certified, Digital Product Management Certification Jan 2013 - May 2016

Aug 2018 – Present

University of Miami, Bachelor of Arts

Economics & Minored in Entrepreneurship and Political Science EXPERIENCE

Product Manager, Founder, Fudo Mobile Application

https://linktr.ee/fudoapp

● Product Manager of a hybrid mobile web app called “Fudo” which enables users to find nearby Happy Hours and other Food and Drink Promotions. Built in Flutter, MySQL, Django, Javascript and AWS

● Increased daily users by 1000 in the first 3 months of the launch of the mobile app in Miami by managing the product lifecycle from ideation to launch and managing a cross functional team of 5 full-time employees, including software developers, UI/UX designers, and data engineers

● Received $20k seed investment in less than one month from ideation by creating and presenting to 10 investors

Product Analysis

o Conducted field research interviews of target demographic surveying 100+ participants o Measured product acceptance & adoption analyzing data from Google Analytics and Hotjar Product Lifecycle Management

o Created the product roadmap and backlog using SCRUM methodology o Worked with a UX/UI designer to polish off the first wireframe mockups o Led a remote team of front-end and back-end developers to build the MVP Strategic Roadmap

o Shipped 2 features every 2 weeks by prioritizing the product backlog and organizing sprints o Generated leads for “Fudo” by directing traffic to the landing page through email campaigning, food influential partnerships and presenting at local Universities o Set user KPI’s for the design and development team for the next version of the application such as daily average user times, retention and increased number of downloads o Increased user engagement by 20% through A/B testing Product Manager Marketing & Operations Analyst, COCA-COLA FLORIDA Oct 2018 - Present Jan 2020 – Present

● Managed multi-million-dollar marketing campaign with cross functional team, including sales, legal, and finance, and completed project within urgent deadline resulting in saving company hundreds of thousands in costs generally associated with delays of projects and unsatisfied customers

● Saved teams an average of 30 days of labor by creating cost-benefit analyses and ROI assessments in Excel that are now used as template for future marketing commercial projects Marketing & Operations Strategy Oct 2018 – Jul 2019

● Implemented process improvements for coupon marketing campaigns by designing a user-friendly dashboard on Excel (color-coding time remaining) which increased coupon distribution by 55%

● Developed and executed marketing strategies to increase penetration of Coke branded products in junior and technical colleges by analyzing sales data Product Manager, Vitamia Miami LLC May 2016 – May 2018

● Successfully executed a marketing campaign that led to $120,000 in revenues in the first six months by leveraging Google Analytics data.

● Partnered with 20+ Brick-and-mortar fashion boutiques in Miami resulting in an increase of total revenues by 15%

● Optimized E-commerce User Experience by leveraging Hotjar software to reduce bounce rate by 70% Business Analyst, Salvatore Ferragamo August 2017 – December 2017

● Managed relationship with all Latin American Salvatore Ferragamo stores to help drive growth and deliver best in class customer experience.

● Negotiated yearly terms with social media influencers to drive sales in domestic markets.

● Collaborated with international clients and local PR agencies to determine sales trends in specific countries of LATAM.

Financial Analyst, Sulzberger Capital Advisors September 2015 – June 2016

● Assisted in analyzing and evaluating individual client portfolios, including risk tolerance, diversification, sector weighting,

● income streams, and historic performance, and generated recommendations for additions/deletions from portfolio to enhance

● future performance

● Researched individual equities, ETFs, and mutual funds for performance indicators, Morningstar ratings, and overall predictors of future performance and provided feedback as to specific investment vehicles for individual portfolios

● Develop and update client information for Pershing custodian platform application designed to streamline client personal identification information, prevent misidentification of client sales/actions and assist in portfolio management

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