Profile

** **** *** ****** ******** from the University of Victoria with a degree in Economics and Business. An experienced creative freelancer familiar with producing promotional content, documentary style shorts, music videos, and digital marketing assets. Analytical and personable with good verbal and written communication abilities.

Work Experience

BARTENDER - LUCKY BAR, VICTORIA (2018)

• Greeted customers, took and fulfilled drink orders.

• Provided a high degree of hospitality and created rapport with regular clientele.

• Monitored the cash register.

• Oversaw cleanliness of the bar during shift and after work.

• Maintained a positive attitude and relationship with fellow staff.

• Stocked and tracked inventory.

• Created promotional advertisements.

DIGITAL MARKETING SPECIALIST - THE CHOP SHOP/TRAVOIS ADVENTURE VANS, VANCOUVER (MAY-JULY 2019)

• Managed the following and customer care & engagement across social platforms

• Develop social media strategies across multiple online channels.

• Created and publish compelling content on social media channels.

• Edited photos and video for the company’s social media platforms. ACCOUNT EXECUTIVE - RESOURCE WORLD, VANCOUVER (JULY 2020-PRESENT)

• Outside sales to multitude of businesses within the mining sector

• Accurately gauge and manage clients marketing/advertising needs

• Work with a CRM to ensure sales info correctly logged (Hubspot) Creative Work Experience

MUSIC PHOTOJOURNALIST - THE MARTLET NEWSPAPER (2017)

• Wrote, edited, and produced stories for multiple platforms, including Internet, print, and digital channels

• Travelled to locations and shot still photos to accompany news stories Brett Yelland

604-***-**** adfyha@r.postjobfree.com 55-3851 Blundell Rd. Richmond, BC V7C4P7

• Arranged and conducted interviews with individuals knowledgeable about each story's subject matter

CO-FOUNDER/CREATIVE DIRECTOR - LOUD EVENTS (2014-PRESENT)

• Co-founded a successful events company in Victoria/Vancouver bringing in live acts and hosting club nights/concerts (19+ and All Ages)

• Developed a branding/marketing strategy that resulted in revenue growths of 105% in 2016 and 98% in 2017

• Designed, shot, filmed, and edited company content

• Have created and maintained an impactful social media presence for the brand

• Participate in day to day activities of owning and operating a business

• Oversaw and recruited multiple promoters for the company FREELANCE FILMMAKER/PHOTOGRAPHER (2013-PRESENT)

• Has created multiple projects for small businesses in Vancouver and Victoria such as Dangerfield Clothing, Lucky Bar (Victoria), Spinco (Victoria), as well as created music videos for a multitude of clientele, mainly in the genres of Hiphop and R&B

• Established a detailed production schedule

• Set up technical details of all shots, including lighting and camera setup

• Created shot lists, booked talent and locations and prepared the location and set for shooting

• Edited footage to create videos for multiple multimedia platforms

• See a production from start to finish as a one man team Education

UNIVERSITY OF VICTORIA - (2014-2018)

• BA in Economics, minor in Business

Creative Reference

• http://www.brettyelland.com/

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