Steven C. Reutelhuber

Cell: 817-***-****

adfyfk@r.postjobfree.com www.linkedin.com/in/stevenreutelhuber

More than two decades of experience building business in multiple channels including but not limited to Mass, Consumer Electronics, Mid-Tier, Sporting Goods, Wholesale Clubs, Ecommerce, and Military Exchanges.

A sales leader with an extensive history of building and growing brands in the domestic and global markets. A creative thinker who is able to balance the analytical with the intuitive to find solutions and capitalize on opportunities. A fierce competitor who is focused on maximizing financial growth, increasing retail exposure and building long term brand equity.

Professional Experience

Anker Innovations November 2017 – PRESENT

North American Sales Manager- AUDIO

Managing sales and strategy for SOUNDCORE Headphones and Speakers in North America

Created and executed a GTM strategy across retail channels that resulted in capturing over $50,000,000 in annual sales growth.

Identified product opportunities and expanded core product assortment from 8 to 30 skus with 80% commercialization rate

Increased retail distribution from 2,700 doors to over 18,000

Secured additional distribution at Walmart, BestBuy, Target, Micro Center, Costco, Sam’s Club and other critical North American retailers.

SCR Sales & Consulting October 2012 – November 2017

President

Offering outside sales representation and business development services to select Apparel, Accessory, Footwear and Technology companies. Specializing in GTM strategy and brand building across multiple channels.

Created sales strategies with objectives of maximizing financial growth, increasing retail client base, and building brand equity

Identifying adjacent and white space opportunities that strengthen market position and align with brand growth objectives

Creating execution roadmaps that incorporate and sync Sales, Marketing and PLM cycles

180s June 2013 – January 2016

Vice President- Sales, Marketing and Design

Global strategy and sales leader for a Technology-Enhanced Outdoor Accessories and Performance Apparel company. Managed a team of 6 direct reports and 8 outside/independent reps.

Restructured the sales and distribution model for both domestic and international sales

Re-launched the 180s brand into key national and regional accounts

Re-launched Degrees brand into Walmart and Target

Coordinated direction and focus of Sales, Marketing, and Product Development

Grew Net Sales from $14 Million to $40 Million with improved EBITDA

Steven C. Reutelhuber

Cell: 817-***-**** Page 2

Wolverine World Wide July 2008 – Oct 2012

Director of Sales - Key Accounts

Member of Executive Leadership Team (ELT). Managed Women’s, Men’s and Children’s Hush Puppies® shoe sales to select Department, Sporting Good, and Specialty stores as well as key online retailers.

Planned, purchased and executed all programs and promotions with P&L responsibilities.

Launched Hush Puppies ® program’s into Dillard’s, Amazon, and Academy. Resulted in increased market share and brand visibility

Launched the Soft Style® brand into AAFES, Kohls, Sears.com, Academy, and Amazon

Managed a $20 Million AMAZON business

Managed domestic and select international agents who covered the Apparel / Boutique channel.

Seiko Instruments USA, Inc. Dec 1999 – Jun 2008

Director of Sales / Brand Sales Manager (Dec 1999 – Jun 2008)

In these dual roles managed up to 6 direct reports and as many as 22 outside sales representatives selling to many of the nation’s top retailers across retail channels. Drove Sales, Marketing, Product, Packaging, and In-Store Servicing of licensed watches and clocks.

Launched 12 licensed watch brands into multiple channels of distribution

Managed sales into Mass, Sporting Goods, and Specialty channels

Launched 3 separate programs with Wal-Mart generating over $100 million in sales

Managed private label programs with key retailers

Successfully created and sold in multiple promotional programs with Nordstrom, Dillard’s, Kohl’s, JC Penney, Wal-Mart, K-mart, Costco, Sam’s, and assorted Drug and Grocery retailers

Casio, Inc. Apr 1994 – Dec 1999

Regional Sales Manager

Directly managed sales for many national and regional accounts along with over 180 independent accounts. Sold to Walmart, Target, Best Buy, Fry’s Electronics, Micro Center. Also managed 8 Independent Sales Representatives.

Grew Wal-Mart business by 250%

Managed sales to Outdoor Sporting Goods Channel in the United States

Launched Casio’s “Baby-G / Radical-G” watch lines into the Outdoor and Sport’s Specialty channels

Worked to vertically realign the sales force structure

Education

BA, Marketing, Texas Tech University, Lubbock, Texas, 1991

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