Merchandiser, On-Site Search, Personalization

BETH A. SCHNECK

** ********** ***, *** ** White Plains, NY 106**-***-*** 8939 ********@*****.*** EXPERIENCE

Victoria’s Secret/Mast Global Digital

Associate Merchant - New York, NY May 2015 – August 2020

● Oversaw landing page creative and navigation strategy for Sale portion of the website, contributing to 12% of total site revenue; 35% during peak Sale season.

● Worked with cross-functional partners on product set-up for Sale merchandise, merchandised top performing Sale collections and collaborated with Digital Merchandisers on merchandising their category collections within Sale.

● Subject matter expert on new content management system; led training for over 30 digital partners including Digital Merchandisers, User Experience and Front-End Web Development teams.

● QA’d new technology relating to merchandising initiatives, personalization and overall customer experience.

● Maintained On-Site Search experience for domestic and international, utilizing business rules, synonyms, boost/bury ranking rules, and html banners to create a simplified searching process for customers.

● Distributed weekly analysis on Keyword Search and Sale performance to key partners and leadership.

● Managed and maintained Personalization program on VS.com to drive results of over $100M in sales annually.

● Optimized business rules and algorithms on product recommendations across the site, created A/B tests to drive growth while aligning to business priorities.

Jones New York

Assistant Web Manager - New York, NY June 2013 – May 2015

● Merchandised, managed, and maintained Jones New York Omni-channel website; responsible for reaching collective annual sales goals of over 18 million USD.

● Compiled, reviewed, and published attributes including photos and descriptions for over 200 new styles per month.

● Assisted in creating a calendar incorporating both marketing and promotional strategies.

● Managed and attended monthly product level photo shoots.

● Retrieve samples and images for monthly photo shoots.

● Attended weekly marketing meetings to plan marketing strategy; influencing products and promotions to be featured in upcoming email campaigns.

● Managed buying process following market; including order entry, tracking, and receiving.

● Assisted during market by recommending new products to drive seasonal business.

● Created trend analytics and weekly selling reports. Try & Buy Toy Stores

Merchandising, Assistant Buyer and Sales - Pleasantville, NY November 2009 – June 2013

● Responsible for buying and planning of trendy and tween departments. Products included loungewear, jewelry, handbags, hair accessories and novelties accounting for 15% of merchandise. Sales increased 20% as a result.

● Designed and implemented store visual merchandising plan including window displays and floor sets.

● Attended industry trade shows and built relationships with key inside sales representatives and manufacturers.

● Cultivated friendly environment focusing on customer relationship management and service. Pacific Coast Feather Company

Merchandising Assistant - West Chester, PA July 2008 – November 2009

● Received samples and tested quality of product for on-air use before submitting to quality assurance.

● Drafted product descriptions for e-commerce and commercial on-air use.

● Maintained inventory database while troubleshooting test orders, handling sample requests and producing new care tags for incorrect items.

● Assisted on photo shoots for QVC.com by prepping the set and modeling products. EDUCATION

Philadelphia University – Philadelphia, PA, May 2008 Bachelor of Science in Fashion Merchandising American University of Rome – Rome, Italy, Spring 2007 Study Abroad Program SKILLS

Microsoft Office Suite, Certona Personalization & Product Recommendations, Adobe Analytics, Adobe Search & Promote, Salesforce & Bloomreach Experience Manager

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