Account Executive Assistant
Resume:
Tania K. Sanjurjo *************@*****.***
Summary of Qualifications
Dedicated, driven and innovative, bilingual advertising and marketing professional. Experienced in retail, financial, pharmaceutical, telecommunications, spirits, healthcare, tourism, luxury and QSR marketing. Proven leadership skills, with the ability to direct and achieve strategic goals, supervise numerous projects through effective leadership, develop strong client relationships and teamwork. Excellent communication, presentation and organizational skills. Proven experience in account management and production of advertising campaigns, as well as digital, social and special projects and events. Demonstrates strategic capabilities, prioritizing and understanding project scopes in order to set client expectations, develop internal timelines and achieve project goals. A strong, highly creative leader, with excellent problem-solving skills.
Experience
Nobox Marketing January 2019-Present
Account Director
Marriott Latin America, Memorial Healthcare System, Joe DiMaggio Children’s Hospital, Amerant Bank
Responsible for all day-to-day execution of the client’s business and team leader for US and LATAM clients on digital, social and brand initiatives. In addition to this, actively participate in the strategy development and presentation on new business pitches. Responsibilities include, but are not limited to:
●Manage all aspects of the client business
●Responsible for meeting business KPI’s
●Lead and manage all strategic channel planning activities associated with the accounts, including digital, social and web
●Maintain a strong relationship with multiple senior client stakeholders
●Steward relationship with outside agency partners
●Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
●Manage multi-disciplinary team ensuring all team members are delegated work appropriately and ensure that the team remains challenged and engaged
●Understand client compensation structure and implications of plan changes
●Proactively keep abreast of industry trends and share knowledge with team
●Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
●Work closely with direct reports to optimize any revenue opportunities within the agency
●Supervise and mentor direct reports - team of three: Account Executive and Project Managers
Alma DDB /DDB Miami
Apr 2013- 2019
Account Supervisor
Oct 2015-Jan 2019
McDonald’s USA
Responsible for all day-to-day execution of the client’s business and the key client contact for all Hispanic brand campaigns as well as other key advertising windows. Responsibilities include, but are not limited to:
●Responsible for the development of integrated marketing activities including strategy development, research, creative development and production
●Manage end-to-end activities for ATL and digital campaigns, ensuring that the work is on strategy, breakthrough, and appropriate for the brand
●Collaboration with Strategy to write briefs and brief creative teams
●Manage pan agency relationships; including the IAT (Integrated Agency Team) and the HIAT (Hispanic Integrated Agency Team)
●Monitoring the effectiveness of all campaigns
●Supervision and training of the Account Executive
●Lead the RMHC/HACER Scholarship Program 360 advertising campaign for 2016/2017, including the relaunch of the HACER digital hub on the McDonald’s website. The RMHC/HACER campaign was the Mosaic Award Winner for Multicultural Advertising Campaign of the year in 2017.
Senior Account Executive Apr 2013-Sept 2015
Viva Móvil, BBVA Compass, Diageo (Buchanan’s/Johnnie Walker), McCormick, Bud Light, Presidente Beer
Account lead responsible for the management of advertising campaigns, overseeing creative development, planning and production. Lead the development of integrated marketing efforts, with heavy broadcast and digital production, television, radio, collateral, and social. Managed day-to-day client relationships and partner agencies. Supervised and trained 3 interns, one of them resulting in a permanent hire for the agency. Duties include, but were not limited to:
●Lead the development and production of the Viva Móvil by Verizon ad campaign with Jennifer Lopez. This included TV, radio, OOH, digital and social
●Leadership of the BBVA Compass general market account for DDB Miami. Managed multiple digital and broadcast projects at a time, including the NBA American Express Card campaign. Lead the $2MM production of this massive and successful digital and broadcast campaign, with multiple layers of approvals, including American Express, NBA and BBVA Compass
●Account lead for the Buchanan’s Hispanic account in the US, including the relaunch of the brand for the US Hispanic market, and lead consulting team for the Johnnie Walker Hispanic business
●Joined the AB team to lead advertising and social campaigns for the Presidente business and the Bud Light national Hispanic account
República, Cross-Cultural Marketing and Advertising Agency Aug 2012 – Apr 2013
Account Manager
Account lead for Boehringer Ingelheim Pharmaceuticals USA, BankUnited, Teleton USA, ILS
Management of advertising campaigns for clients, overseeing media, creative, planning, production, public relations and finance. Lead the development of integrated marketing efforts including television, radio, interactive, digital, promotions, collateral, and brand integrations. Fostered day-to-day relationships with clients, vendors and internal team members. Managed a team of two. Duties include but are not limited to:
●Active participation in the development and presentation of the Boehringer Ingelheim Pharmaceutical account pitch to successfully win BI’s Cross-Cultural marketing business.
●Successful coordination and completion of all BI required compliance, regulatory and medical training as part of the agency immersion and on boarding.
●Served as lead for all designated accounts, responsible for client relationship as well as internal updates to senior leadership.
●Supervision and management of a team of two: Associate Account Manager and Account Coordinator.
Dieste, Multicultural Advertising Agency Oct 2010 – Aug 2012
Account Executive
Chili’s, Nationwide Insurance, Xoom, Pizza Hut, Gamesa, Levi’s, Frito-Lay, 7-Eleven, City of Dallas Park & Recreation, Mi Escuelita Preschool, Latino Cultural Center, NSHMBA
Management of multiple accounts, specializing in broadcast with 90% of work being TV and Radio production. Experience in multi-platform integrated campaigns involving broadcast, print, social and digital media; such as Levi’s “Norte A Sur: Una Ruta, 5 Experiencias” reality show produced in partnership with Discovery En Español. Independent ownership of projects from budget planning to production, as well as direct contact with clients in everyday communication and presentations.
Dieste, Multicultural Advertising Agency Feb 2008- Apr 2010
Executive Assistant to CEO, CFO and President
Education
McDonald’s Marketing and Insights Training Program Online
“Creating a Consumer Driven Marketing Plan Using
McDonald’s Marketing Framework” training
at McDonald’s Worldwide Hamburger Marketing University Oak Brook, IL
DDB Management Training Program Bogota, Colombia
University of Business Administration and Marketing (C.U.A.M)
Bachelor Degree - Business Administration and Marketing Valencia, Vzla
Contact this candidate