Anna W. Rivera
Product & Brand Management Retail and E-commerce
Enthusiastic Brand Manager eager to transition to a data centric role and contribute to team success through hard work, attention to detail, & a continuous improvement mindset. Have basic understanding of IBM Watson Studio, Python, R, SQL, data visualization, data analysis, machine learning, and Scrum/Agile methodologies. Also skilled in various retail applications and portals: PLM, Blue Cherry, Infor Nexus, SMEE, SAP, Vendor Central, Partners Online, Amazon Vendor Central, Amazon Seller Central
Work History
2019-08 – 2020-08
Brand Manager
Komar Brands, Jersey City, NJ
Manage internal product knowledge database via Excel and retail portals for 4 accounts
Correct any data entry errors to prevent later issues such as duplication or data degradation.
Update organizational and vendor portal subsystems to improve and streamline data collection various times through product life cycle
Organize and manage over 6 active Excel documents to assist with pulling metrics data and to monitor corporate calendars/milestones and factory timelines
2019-05 - 2019-12
Freelance Product Manager
Brooklyn Lollipop, New York, NY
Prioritized tasks based on business goals and market demands
Conducted qualitative and quantitative research when seeking opportunities for business growth
Lead cross functional team meetings to ensure consistency and adhere to timelines during development
Applied lean practices to test products and help dept. with financial savings like achieving high margins and low factory costs
Defined solution requirements to convert strategic ideas into actionable workflows via consumer research and competitive shopping to over 15 stores
2017-08 - 2018-10
Product Developer
Big Fly Sports, Secaucus, NJ
Executed online strategy including all product setups, sales analysis, daily maintenance and product replenishment on Amazon
Leveraged industry trends and competitive analysis to improve customer satisfaction
Mentored colleagues on best practices and protocols to maximize productivity by using the Toyota Production System and Kaizen
Investigated and addressed portal system issues to enhance usability, improve functionality, and monitor receipt of over 50 products
2013-02 - 2017-02
Asst. Global Product Manager
Toys R Us, Wayne, NJ
Maintained development data in FlexPLM, EDQ, and MRS systems
Lead cross functional team meetings to report sales and performance data that help determine margin drivers
Conducted research on industry and marketplace trends to strategize new ideas for line reviews for 4 brands
Participated in requirements meetings to understand business needs.
Education
2020-04 – 2020-08
IBM Professional Data Science Certificate: Data Science
Coursera - Online
2004-08 - 2006-09
Bachelor of Arts: Fashion Marketing And Management
Berkeley College - New York, NY
Contact
Address
West New York, NJ, 07093
Phone
***********@*******.***
www.linkedin.com/in/anna-rivera-24a7993
Website
https://annarivera.net
Skills
Processes
Test products
Quality
Research
Category growth
Product development
Data Science
Business analysis
Data Analysis
Project Management
Microsoft Excel
Data Collection