Sales Manager

Mario Francisco Azpeitia Martínez

Av. Lomas Verdes, Residencial Bosques de Lomas Verdes

Naucalpan, Edo de México

Cel: + 52 1-55-541*-****

Email: **************@*******.***

Industrial Engineer and Sales professional with a degree from ITESM (the Monterrey Institute of Technology and Higher Education) and a specialization in Business Analytics from The Wharton School at the University of Pennsylvania. Twenty- three years of experience in the Commercial field for Global Companies responsible for the Latin-American market. Results- oriented; I have occupied Regional Leading positions for a number of companies in different types of industry, such as Automotive, Engineering Resins, Roofing-Siding-Decking related to polymers, Additives for PVC, Polyethylene and Polypropylene, Textile, Non-wovens, Carpets; also in the Graphic Arts business. I was responsible for Printing and Cut vinyl Revenue through development of a Distribution Network specifying the brand with the end user; Adhesives and Specialty Lubricants as well as Antioxidants for the food Industry. Specialized for the last 10 years in the supervision of up to 9 different business areas simultaneously, achieving consistent and significant sales growth, leading Business Strategies to create synergies with Corporate Accounts globally, and sharing best practices as well as new technologies as they apply to the Latin-American market, extensive experience includes expertise in Investment Analysis, Costs/Benefits proposals, Sales Planning and Marketing Strategies.

PROFESSIONAL EXPERIENCE

Americhem October 2016 – Junio 2020

Commercial Director – Head of Latin America

Responsible for creating a Profitable, Efficient & Competitive business related to Color Masterbatch & Additives within the Organization covering the South of the United States; Mexico, Central America & South America managing the following divisions: 1.- Automotive and Transportation, 2.- Packaging and Containers, 3.- Building and Construction, 4.- High Performance Plastics, 5.- Textiles, 6.- Synthetic Turf, 7.- Non-wovens, 8.- Polymer Additives for Films and 9.- Carpet.

Budget of approximately USDMM$25 in Sales including two recent acquisitions: Vi-Chem and Infinity-LTL.

Successful creation and 100% Operation of Americhem Legal Entity in Mexico with a team of 3 members (Monterrey, Hermosillo and CDMX).

Outsourcing Support Services related to Taxes, Electronic Invoicing, Logistics including Imports & Exports, Local Warehousing and Legal Contracts.

Supervision of Production planning and Inventory for the Region.

Successful identification of new projects with a value of more than USDMM$9.0 in 2017.

Territory and Market realignment in order to efficiently fulfill our customers needs prioritizing by project feasibility and size.

Implement a Pulling & Pushing Sales Strategy to ensure a profitable and consistent growth.

New projects granted meaning a growth of 35% vs PY.

Attending to FORD, GM, IACNA, ADVANCED COMPOSITES, CELANESE, SABIC, KIMBERLY CLARK, FITESA, ROYAL BUILDING among others.

Developing new distributors ensuring quality in service, local stock and timely delivery, offering new alternatives to our actual and new customers.

Brenntag Latin-America. April 2008 – September 2016 Business Development Latin America – Addivant June 2015 – September 2016 Responsible for 3 divisions within Addivant Products: Polymer Antioxidants and Ultra-Violet Stabilizers, Polymer Modifiers

& Food Antioxidants measured by Sales Revenue & Material Margin covering Mexico, Central America & Andean Region handling a budget of approximately USDMM$15 in Sales.

Successful transition from former Addivant Distributors to Brenntag in 2015 protecting and even growing the Addivant business in the region by 15% vs. business transition objective.

Designed a Pulling & Pushing Sales Strategy working with more than 10 Sales Representatives, 6 Branch Managers & 4 Zone Managers to ensure a profitable and consistent growth.

Improved levels of Service to 98% using the Perfect Order model.

Responsible for a Profitable, Efficient & Competitive business using the wide network of Brenntag branches and infrastructure in Mexico and Latin-America.

Directly Involved with Addivant as Brenntag’s principal for Direct and Global Accounts, Global Commercial Strategies through Distribution & Technical Development and Support for our Customers considering actual business or for New Products’ Development.

Addivant USA LLC. (Formerly Chemtura Corporation) April 2008 – June 2015 Sales Manager – Latin America May 2013 – June 2015 Responsible for the creation and operation of Addivant legal entity in Mexico, using outsourcing services for taxes, electronic billing, logistics and legal contracts. Implementation of SAP in Mexico. Handling a budget of approximately USDMM$25 in sales through leadership of a 4 person team and reporting directly to the sales director for the Americas.

Increased sales through distributors by 73% vs. previous year.

Developed commercial strategies through manufacturers of Masterbatch such as A. Schulman and the Sierra Madre Corporation, winning high-volume projects for customers such as Pemex, increasing sales by 47% vs. the previous year and obtaining the True North Award for 2014.

Designed the logistics for defining the Indent and Locales sales percentage, increasing the client satisfaction indicator up to 98%, attending to BASF, SABIC, PEMEX, Bridgestone, Braskem-Idesa, Styrolution, Eastman and Terramix, among others.

Chemtura Corporation S.A de C.V. April 2008 - May 2013 Sales Manager for Polymer Additives — Northern Latin-America. In charge of P&L for three divisions: Polymer Antioxidants, PVC Stabilizers and Organometallics for México, Central America, Colombia, Venezuela and Ecuador, with sales of approximately USDMM$40, achieved by leading a regional team of 8 persons, 5 agents and 5 distributors, and reporting to the global sales director located in Geneva, Switzerland.

Designed the logistics for defining the Indent and Local sales percentage, increasing the customer satisfaction index by 78% to 95%, cared for Continental Tire Andina, Propilco and Polinter, among others.

Achieved sales growth in the first year of more than 50%, renewing existing clients such as Polioles, Oxiteno and Aquaquim.

Developed two new distributors guaranteeing quality in-service and timely delivery, incorporating new applications to their portfolio, increasing sales in the second year by more than 35%.

Led a multifunctional team, comprised of sales, planning and customer service, to guarantee delivery commitments through weekly meetings, increasing sales from USDMM$20 to USDMM$40 in five years. Avery Dennison, S.A de C.V. November 2005 - April 2008 Sales Manager, Graphic Signage

In charge of the Graphic Arts division at the national level in Mexico. Managed a sales budget of approximately USDMM$8 by leading a six-person team, reporting to the North American sales director (in Painesville, Ohio) and the director general in Mexico.

Planned and managed commercial strategies for each one of our main distributors, achieving material specification with end users and converters, increasing sales up to 25% vs. the previous year and earning the Outstanding Sales Performance Award in 2007.

Launched a European product in the Mexican market, guaranteeing price, product and service, achieving the incorporation of Telmex into our customer portfolio and achieving sales of as much as more than USDMM$1 per year.

Coordinated the development of a new corporate image for Bachoco by material specification and color matching

(Pantones) and certification of converters.

Determined competitive prices for product lines, ensuring their positioning in each market niche, increasing the customer portfolio by 15%.

Developed and implemented the commercial strategy for FEMSA Coca-Cola’s fleet and refrigeration in Monterrey, generating sales of more than USDMM$1 per year.

Designed the Bimbo’s training programs for correct printing and vinyl application, generating loyalty and establishing strategic relationships for the long term.

Led a strategic alliance with HP for improving the position of both brands, having a presence at national fairs such as EXPOGRAFICA, FESPA y DRUPA.

Sovereign Specialty Chemicals / Henkel Mexicana S.A de C.V. June 2003 - October 2005 Sales Manager for Generic Adhesives and Microspheres GE Medical Systems (a General Electric company) October 2001 - May 2003 Operations Leader for Service Sales

ExxonMobil Company December 1997 - September 2001

Sales Manager, Key Accounts January 2000 - September 2001 Sales Territory Manager March 1999 - January 2000

Sales Advisor for Special Products September 1998 - March 1999 Logistics Coordinator — Imports December 1997 - September 1998 GE Supply June - November 1997

Trainee in a Sales and Inventory Project

FREELANCE EXPERIENCE

Consultant. June 2020 – Present

Commercial Consultant to different Industries such as Pharma and Warehousing Systems. EDUCATION

Instituto Tecnológico de Estudios Superiores de Monterrey June 2020 – On-going Executive Coaching International Certification & Teams Alignment. YALE University. June 2020 – On-going

The Science of Well-Being..

The Wharton School at the University of Pennsylvania. November 2017 – April 2018 Business Analytics Specialization. Customer, Operations, People & Accounting Analytics. Instituto Tecnológico de Estudios Superiores de Monterrey August 1993 - December 1997 Industrial and Systems Engineering

Internship at Samsonite México – “Inventory Administration Project”

First Place in the Class “Systems Simulation”

Extra-curricular Formation: Advantexe - Customer Development Strategies; Achieve Global; Professional Sales Course; Sales School, S.C. - Exxon Mobil; ZODIAK Business, Finance and Strategy - Exxon Mobil; ACCLIVUS, Sales Negotiation

- Exxon Mobil; SPIN, Sales Skills - Exxon Mobil; Product Supply Seminar - Procter & Gamble. Sports: Best Achievement: 7th place in a National Swimming Competition. PERSONAL INFORMATION

Mexican citizen born April 1, 1975. Married with one child. Bilingual in English and Spanish.

French DELF A1 and basic German.

Proficient in MS Office (Word, Excel, PowerPoint), familiarity with SAP and similar systems.

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