Field Marketing

Sabrina Rathor

949-***-**** *************@*****.***

PROFESSIONAL EXPERIENCE

Archrival San Diego, CA

adidas Field Marketing Sept 2018-March 2020

● Fostered professional relationships with clients

● Took ownership of projects from the strategic planning stages to final execution in the field

● Connected with accounts while implementing planned strategies

● Drove brand advocacy in-store and across all social media platforms

● Used personal platforms to influence buying trends

● Created promotional activations to generate brand desire

● Generated sales through finding and presenting key insights

● Worked collectively with company leadership and colleagues (remotely) across the nation

● Project managed nationwide campaigns

● Reached and exceeded key performance indicators through weekly feedback, quarterly evaluations and annual review RoadRunner Sports San Diego, CA

Retail Operations Supervisor April 2016-Sept 2018

● Supervise and develop a team of associates to ensure they are hitting company sales and merchandising goals

● Inventory Specialist Training

● Manage PO’s and replenishment of product for Retail

● Visually Merchandise the store according to monthly POGs

● Communicate with vendors on product displays

● Help to conduct inventory counts quarterly

● Worked the SD Rock N Roll Marathon Expo 3 years in a row

● Trained in Oracle and Aptos

● Gained Project Management experience by coordinating Mega Tent Sales 3 times a year

● Implemented Inventory/Merchandsing SOPs and created a training manual for future hires

● Helped to coordinate the highest grossing Tent Sale in company history

● Decreased store shrink by 60% in 2017

Grassroots Marketing January 2015-April 2016

● Formed community partnerships and implemented fun in-store events to drive revenue

● Managed referral programs with local gyms and fitness groups

● Coordinated and executed packet pickup events for local races in San Diego

● Implemented Grassroots Marketing SOPs

● Saw an increase in revenue due to store events from 2015 to 2016 Shift Lead January 2014-April 2016

● Train and Develop new employees

● Cashier and money handling knowledge (open/close the store)

● Top membership salesperson for 2015

Finish Line Expert May 2011-January 2014

● Executive Retail Customer Service Specialist

● Achieved above goal on all KPIs (key performance indicators)

● Extensive point of sale experience

● Advanced Running Shoe and Gear Knowledge

VAVi Sport and Social San Diego, CA

Sports Marketing Intern October 2013-Feb 2014

● Gained experience by working directly with the New Business Director

● Coordinated large scale social events in San Diego

● Conducted basic research and assisted with facility negotiations EXTRACURRICULAR EXPERIENCE

San Diego State University Cross Country and Track Fall 2009-spring 2012

● Scholar athlete (spring 2010)

● NCAA Division 1 Athlete

American Marketing Association, San Diego Spring 2011-spring 2012

● Participates in seminars and marketing related activities Shop With a Jock December 2010

Junior SEAU Foundation, San Diego

● Gave 200 children the chance to shop for gifts for loved ones

● Participated as an athlete and helped to buy the gifts EDUCATION

San Diego State University, California August 2009-Dec 2013 Bachelor of Science in the College of Business Administration Marketing Specialized in Integrated Marketing Communications, Dec 2013 Related Coursework

● Business Communication

● Information Development Systems

● Marketing Research

● Advanced Integrated Marketing Communications

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