Social Media Marketing Manager
Resume:
MELISSA KOSTIC
EMAIL MARKETING STRATEGIST & GRAPHIC DESIGNER
Denver, CO 80220
browndogdesign.net
*******@**************.***
EXPERIENCE
South Suburban Parks and Recreation District
Email Marketing Manager and Graphic Design Leader, June 2014 - Current
• Work within as part of a team in order to build by designing and writing campaigns for email
marketing newsletters for 4 recreation centers, internal email newsletters, athletics department and arts departments.
• A/B Testing recording performances, ROI and making adjustments as needed.
• Manage email marketing automation including a welcome series and drip series.
• Responsible for list segmentation and marketing automation.
• Started a re-engagement email campaign that increased overall email open rates by 15%.
• Relationship builder with internal and external clients and vendors with several valued long
term-relationships.
• Ensure the on-time delivery of over 700 projects in a 6-month period including website updates, social media posts and video, flyers, posters, brochures, catalogs, and more.
• Significantly increased social media engagement on channels such as Facebook and Instagram
by creating appealing short videos and photographs.
Infinity Marketing Group
Email Marketing Manager, July 2019-Current
Work along side a digital marketing team to strategize emails for a variety of SAAS, B2B tech
companies and B2C. Purchase lists of targeted audiences for outgoing cold email campaigns, create email marketing automation and segmentation, report on performance and make recommendations based on the analysis of the analytics.
ShopAtHome.com
Website Designer, February 2012-June 2014
Designed a variety of weekly email advertisements for large brands such as Macy’s,
JCPenney’s, Walmart and others. Collaborated with clients to develop design concepts. Successfully engaged customers Updated HTML based emails based on strategic results on A/B testing. Develop and maintain e-mail marketing KPI’s in a dashboard spreadsheet as well as the e-mail marketing budget statistics using stats from Zrinity e-mail platform as well as SQL queries. Provided changes to existing welcome and other trigger e-mail designs and content to increase trigger e-mail performance. Discovered best practices, testing and benchmarking performance of changes, which resulted in a 45% overall increase in revenue. Developed paid search landing pages on the website ShopAtHome.com.
Vail Resorts (Specialty Sports Venture)
Graphic Designer, March 2008-February 2012
Launched a preferred customer email marketing campaign for Vail Resorts (Specialty Sports Venture) for each of their retail stores successfully adding 20,000 customers to our weekly email advertisements. Designed and implemented a successful email marketing strategy which included sign-ups, automated emails and tracking. Tracked email success rates by measuring open, click through and coupon
redemptions. Facilitated meetings regarding upcoming projects and receiving advance notice on sales
for advertisement and planning purposes.
Contact this candidate