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Social Media Digital Marketing

Location:
Knoxville, TN
Posted:
September 08, 2020

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Resume:

KALEB GRIFFIN

Knoxville, TN *****865-***-****

********@*****.*** • www.linkedin.com/in/kaleb-griffin/

EDUCATION

The University of Tennessee, Knoxville, Haslam College of Business Knoxville, Tennessee

Bachelor of Science in Business Administration Graduated: May 2020

Major: Business Analytics Collateral: Marketing

Cumulative GPA: 3.00/4.00

EXPERIENCE

Beaty Chevrolet Knoxville, TN

Social Media Marketing Director/Tech Consultant May 2016 – Present

Headed the first tech consultant department utilized to present the technical features of new cars sold to customers

Increased the social media presence of the dealership by gaining 300+ Instagram followers and raising Facebook page views

nearly 3,000% from 500 to 15,000

Participated in used car auctions to scout, research, and buy and sell cars for the dealership

Lancaster Research Knoxville, TN

Research Intern May 2019 – August 2019

Created Excel spreadsheets and reports in Word over data taken from SurveyGizmo

Analyzed data from surveys inquiring about sports fandom in order to create an annual report for team owners and executives

Communicated with members of professional sports teams in order to gather information to help them market towards their fans

Beaty Chevrolet Knoxville, TN

Internet Sales Lead Assistant/Digital Marketing Advisor June 2020 – Present

Respond to internet leads on inquiries regarding vehicles in order to help make sales and keep the average response time low

Strategize advertisement and promotion placement on company website and in internet search results

Perform data analysis on competitor pricing and inventory through website scraping and spreadsheet construction

RELEVANT PROJECTS

BUAD 453 – Global Strategic Management (Business Capstone) University of Tennessee, Knoxville

Vice President of Business Analytics January 2020 – May 2020

Acted as the Vice President of Business Analytics of a virtual 3D printed bike company in a real-world business simulation

Responsible for analyzing market research in order to make quarterly business decisions

Collaborated with other project team members to write, present, and lead executive briefings and a venture capitalist pitch

BAS 479 – Capstone for Business Analytics University of Tennessee, Knoxville

Student January 2020 – May 2020

Completed case studies using predictive and descriptive modeling of company’s actual data

Transcribed code utilizing RStudio for regressions, churn analysis, app creation, and the merging and aggregating of data sets

Generated visualizations of combinations of data through Tableau in order to find trends in the sets

Marketing 360 – Marketing Analytics University of Tennessee, Knoxville

Team Member January 2019 – May 2019

Imitated a consulting team for Waymo, Google’s self-driving car project, to research and present findings on how to better their business

Utilized the program Qualtrics to conduct and study surveys of real people all over the country

Information Management 342 – Intro to Database Systems University of Tennessee, Knoxville Team Member August 2019 – December 2019

Produced a database as a team using SQL for employees of a paper company to use for regular business operations

RELEVANT SKILLS & HONORS

Computer Knowledge Certifications All Microsoft Office Programs Tableau Microsoft Office Specialist (MOS) Certification in Microsoft Excel SQL

JMP Pro Qualtrics

RStudio SurveyGizmo



Contact this candidate