KALEB GRIFFIN
Knoxville, TN ***** • 865-***-****
********@*****.*** • www.linkedin.com/in/kaleb-griffin/
EDUCATION
The University of Tennessee, Knoxville, Haslam College of Business Knoxville, Tennessee
Bachelor of Science in Business Administration Graduated: May 2020
Major: Business Analytics Collateral: Marketing
Cumulative GPA: 3.00/4.00
EXPERIENCE
Beaty Chevrolet Knoxville, TN
Social Media Marketing Director/Tech Consultant May 2016 – Present
Headed the first tech consultant department utilized to present the technical features of new cars sold to customers
Increased the social media presence of the dealership by gaining 300+ Instagram followers and raising Facebook page views
nearly 3,000% from 500 to 15,000
Participated in used car auctions to scout, research, and buy and sell cars for the dealership
Lancaster Research Knoxville, TN
Research Intern May 2019 – August 2019
Created Excel spreadsheets and reports in Word over data taken from SurveyGizmo
Analyzed data from surveys inquiring about sports fandom in order to create an annual report for team owners and executives
Communicated with members of professional sports teams in order to gather information to help them market towards their fans
Beaty Chevrolet Knoxville, TN
Internet Sales Lead Assistant/Digital Marketing Advisor June 2020 – Present
Respond to internet leads on inquiries regarding vehicles in order to help make sales and keep the average response time low
Strategize advertisement and promotion placement on company website and in internet search results
Perform data analysis on competitor pricing and inventory through website scraping and spreadsheet construction
RELEVANT PROJECTS
BUAD 453 – Global Strategic Management (Business Capstone) University of Tennessee, Knoxville
Vice President of Business Analytics January 2020 – May 2020
Acted as the Vice President of Business Analytics of a virtual 3D printed bike company in a real-world business simulation
Responsible for analyzing market research in order to make quarterly business decisions
Collaborated with other project team members to write, present, and lead executive briefings and a venture capitalist pitch
BAS 479 – Capstone for Business Analytics University of Tennessee, Knoxville
Student January 2020 – May 2020
Completed case studies using predictive and descriptive modeling of company’s actual data
Transcribed code utilizing RStudio for regressions, churn analysis, app creation, and the merging and aggregating of data sets
Generated visualizations of combinations of data through Tableau in order to find trends in the sets
Marketing 360 – Marketing Analytics University of Tennessee, Knoxville
Team Member January 2019 – May 2019
Imitated a consulting team for Waymo, Google’s self-driving car project, to research and present findings on how to better their business
Utilized the program Qualtrics to conduct and study surveys of real people all over the country
Information Management 342 – Intro to Database Systems University of Tennessee, Knoxville Team Member August 2019 – December 2019
Produced a database as a team using SQL for employees of a paper company to use for regular business operations
RELEVANT SKILLS & HONORS
Computer Knowledge Certifications All Microsoft Office Programs Tableau Microsoft Office Specialist (MOS) Certification in Microsoft Excel SQL
JMP Pro Qualtrics
RStudio SurveyGizmo