VINOD P

***/*, *** *****, *** main, fourblock, Thayagarajanagara, Bangalore-560028

Contact: +91-953******* E-mail: adfwwl@r.postjobfree.com Skype: vinod.prahlad Date of Birth: 25th Nov. 1988

PROFILE

I am Vinod, a business enthusiast having a passion for building brands and products. I have up to 8 years of experience in formulating & implementing programs for startups and small-sized businesses at various levels.

Technically competent and result-oriented, with having proficiency in Online/Offline Marketing, Lead generation and business development, Product/project management, Client servicing and Relationship Management.

PROFESSIONAL EXPERIENCE

CoinMark India Trodl.com November 2018 – Present

Managing Product, Marketing and Associations

A social networking platform for cryptocurrency enthusiasts and traders

Planning and execution of Product Development and Marketing activities along with the CEO of the company.

Product conceptualization, Go-To-Market strategy, Content strategy.

Product strategy – Owning product roadmap and outlining the end to end vision of the product.

Planning and Creating multi-release product road maps and defining the outcome for sprints and releases

Planning and executing the organic and paid marketing campaigns with the team.

Managing a team of 10; includes tech, content, marketing and operations

Achievements

Successfully launched the product and working on the marketing initiatives and further product planning and development.

Approximately fifty thousand registered users and over one hundred thousand visits every month.

Position2 August 2017 – November 2018

Projects Manager

Planned and coordinated execution of the digital marketing activities for the clients.

Managed key accounts/brands, including client relation, project management, and workflow prioritization.

Identifyied additional revenue opportunities within accounts and supported Sales in business development opportunities within assigned accounts.

Managed a team of 15 to 20 software engineers, digital marketers including content writers, performance and organic marketers, web analysts and graphic designers

Achieviments

Monthly revenue from the accounts handled was approximately USD 500,000.

Successfully managed and delivered a networking platform for an Angel Investing firm with in 3 months

Managed high profile clients like Mindtree and 24*7, clocking over 2000 man hours evrey month.

CONFIRMTKT Jan. 2017 – March 2017

Growth Marketer

Managed overall growth and marketing of the company. Successfully initiated revenue generation programs.

Conceptualizing and executing various digital marketing campaigns to drive engagements and transactions.

TALKEEES

Freelance consultant

Ideating, designing and developing the product with the founders of the company.

Formulating and executing the marketing strategies to get the initial traction for the product.

FIKKA TECHNOLOGIES

Marketing Manager May 2016 – Oct. 2016

Involved in deciding the look and feel of the platform. Worked with the team deciding the go-to-market strategy and messaging for the multiple features of the platform.

Managed marketing calendar; planned and executed monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives

Managed content development, online display advertising, PPC and affiliate networks, Mobile marketing.

Achievements

Was successful in bringing down the cost per download by 50% and increase in the monthly downloads with the available budget.

MAKERY LABS July 2015 – April 2016

Marketing Specialist

Being one of the early members was involved in validation and market research of the plan. Decided the functional features of the platform.

Was involved in planning and execution of go-to-market. Worked with the management on the marketing channels, launch of product, features and managed the cross-functional implementation of the plan.

Worked with launch partners, vendors, sales team and other marketing partners for the closures and reaching the revenue target.

Managed Marketing Plan & Budgeting Adwords Campaign Email Marketing Social Media Campaigns Referrals/ Affiliate associations Offline Marketing SEO/SEM Nontraditional marketing

Achievements

Launched the platform successfully. Strategized the offline and online marketing activities while generating upto $ 15000 within the quarter of the launch

ZOVI Dec. 2014 – July 2015

Marketing Executive

Managed marketing for the existing range of products. Involved in designing and activation of the marketing activities; included messaging, branding and sales enablement.

Worked on launch of 2 product categories. Managed the launch partners and the worked with the management team to design the Go-To-Market strategies.

Managed marketing activities and ensured ROI metric for Display, Affiliates, Strategic Alliances, Emails, Remarketing, Mobile channels and growth month on month.

Achievements

Planned and executed parallel marketing and branding activities for the new and existing products. This resulted in increase in brand perception and basket value.

DEXLER INFORMATION SOLUTIONS PVT LTD. April 2013 – Dec. 2014

Business Analyst

Coordinated between teams to develop strategic marketing/go-to-market plans for ed-tech products through market research, competitive analysis, pricing, customer engagement, and business planning.

Lead generation - Developing the strategy and managing the marketing programs to drive demand to the products/services through offline and digital marketing campaigns.

JOLE IMPEX PVT LTD. April 2012 – Jan 2013

Project Executive

Worked closely with the management team and managed the Marketing and retail category projects from its inception to the functioning.

PEOPLE10 TECHNOSOFT PRIVATE LTD. Dec. 2011 - April 2012

Analyst (Trainee)

EDUCATIONAL & PROFESSIONAL CREDENTIALS

M.B.A., 2011 PES IT (VTU);

B.Sc. (Computer Science, Electronics, Mathematics), 2009 Bangalore University;

12th Class, 2006 Vijaya College;

10th Class, 2004 BHSS;

Languages Known: Kannada, English, Hindi

Declaration:

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

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