Social Media Manager

Jerry M. Eisenband

Address: **** ******** *****. **** **** Beach, FL 33406 E: **********@*****.*** C: 732-***-****

OBJECTIVE: Continue career advancement in the marketing/communications field by utilizing my extensive expertise, education and leadership skills to create effective public, social and internal campaigns

PROFESSIONAL EXPERIENCE

Chief Marketing and Communications Officer

Company: Liberty Helicopters, West Palm Beach, FL 04/2019-Current

Digital brand strategist for NYC's premier helicopter sightseeing and charter service

Third party vendor/franchise and business development lead

National spokesperson, media liaison and charity, fundraising, event organizer

Owner of marketing – PR, social media, SEO, PPC, CRM, internal communications, editorial calendar

Director of Internal and External Communications/Marketing

Company: South Florida Water Management District, West Palm Beach, FL 06/2016-04/2019

Marketing lead for all external/internal and executive communications, social media, website, graphic arts and multi-media initiatives serving the 16-county wide district of South Florida

Manager of communications/social media’s eight-person team

Marketing strategist for $800 million annual budget

Global Communications Manager

Company: International Paper, Georgetown, SC 11/2014-06/2016

Owner of corporate strategy and communication internal initiatives for deliberate/continuous improvement, cost reduction, EHS&S, leadership/engagement, manufacturing feedback systems, metrics newsletter

Global safety marketing lead for paper and pulp products

Spokesperson, executive speech writer, community representative, investor relations expert, crisis communications lead, government relations liaison and stakeholder facilitator

Regional PR, Advertising, Marketing Manager

Company: Caesars Entertainment, Atlantic City, NJ & Philadelphia, PA 10/2010-11/2014

Responsibility included all marketing, media and advertising aspects of hotel, gaming, nightlife, lifestyle, food and beverage, spa, entertainment, development and community

Served as adviser of social media team aiding in the creation of effective campaigns

Management of $9 million advertising budget

Management of national PR team (Dan Klores Communications) twenty employees

Management of four marketing/advertising specialists

Internal and External Communications Manager

Company: E.K. United, Berkeley Heights, NJ 05/2009-10/2010

Created marketing and advertising strategies that extended to public and corporate events

ROI execution and tracking

Public Relations Representative

Company: Terresco Automotive Group, NY Giants, New Jersey Devils, Newark, NJ 02/1999-05/2009

Writing and editing magazine articles, press releases, media advisories and statements

Worked for these organizations throughout high school and college to pay for tuition

EDUCATION

Rutgers University, New Brunswick, NJ

B.A. in Communication, Information and Library Studies, May 2008~Graduated With Honors

PROFESSIONAL AND PERSONAL SKILL SET

Social media: Facebook, Facebook Live, Twitter, Instagram, Snapchat, YouTube, LinkedIn

Microsoft and Adobe applications: Word, Excel, PowerPoint, Adobe Suite, Photoshop, Flash, Illustrator, InDesign

Proficient in camera operations, broadcast, AP style writing, PR Newswire, Toon Boom Harmony animation

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