Social Media Manager

Contact

*************@*****.***

www.linkedin.com/in/vinita-

bhatia-581a137 (LinkedIn)

moneycontrol.com (Company)

Top Skills

Editorial

Magazines

Content Development

Languages

Hindi (Professional Working)

English (Full Professional)

Marathi (Native or Bilingual)

Publications

Digital Studio India

Hotelier India

Vinita Bhatia

Editorial Consultant at moneycontrol.com

Mumbai, Maharashtra, India

Summary

Vinita Bhatia is currently the Editorial Consultant for Network18’s Moneycontrol, Times Group Books (for Gems and Jewellery Export Promotion Council’s Solitaire magazine) and CXO Worldwide. Previously, at Experiential Media she headed the content team for Phygital magazine, Retail Networks and PHYGITS websites. Before that, she was Editor of Digital Studio, a trade magazine for the broadcasting and media industry, and Editor for Hotelier India, a B2B publication, products of ITP Media Group. She also managed the brands’ digital platforms.

As Chief Manager at Economic Times’ ET Edge, Vinita spearheaded The Economic Times Global Business Summit 2016. In addition to the attendance of PM Narendra Modi, she ensured the participation of global business and ministerial thought leaders including Nassim Nicholas Taleb, Nouriel Roubini, Ram Charan, Randi Zuckerberg and ministerial and business delegates from Russia, Canada, Catalonia, Finland, etc.

Vinita was the Consulting Editor of CaLDRON, a digital publication on food, travel and lifestyle. Before that, she was Group Editor for FourPlus Media, managing OpticPlus, VisionPlus and CookeryPlus magazines in South East Asia, Middle East and India. Prior to this, she was Head-News Collection Room for NewsCollective, a Swedish media house that brought journalists and publishers together to re-define creation, transaction and publishing of content.

Vinita spent a decade in CyberMedia India. Starting her career as Sub-Editor of DQ Channels in 1999 she became its Executive Editor, managed the magazine’s print and online content along with national and international events.

Vinita's journalism stint began with Oil Asia Journal as Correspondent.

Experience

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moneycontrol.com

Editorial Consultant at Moneycontrol.com

June 2019 - Present (1 year 2 months)

Mumbai, Maharashtra

At Moneycontrol, Vinita helps in conceptualising and developing curated content for events across various domains, which can help industry stakeholders share their knowledge benefiting the entire business ecosystem. Additionally, she helps in content creation for high-growth verticals, for instance, fintech.

Times Group Books

Editorial Consultant

March 2020 - April 2020 (2 months)

Mumbai, Maharashtra

Times Group Books (TGB), a division of The Times of India, conceptualises, curates, designs and publishes fiction, non-fiction and illustrated books as well as industry magazines.

One of its associations is with the Gems and Jewellery Export Promotion Council (GJEPC), an apex body of India's gems and jewellery industry, which is affiliated with the Ministry of Commerce. TGB collaborates with GJEPC for publishing 'Solitaire' magazine, where Vinita Bhatia acts as Editorial Consultant.

Experiential Media

Head Of Content

August 2018 - June 2019 (11 months)

Mumbai Area, India

Vinita’s role revolves managing the content division for Retail Networks and Phygits websites as well as Phygital magazine. This includes planning the content pipeline, working closely with industry experts to generate functional content and ensuring the team provides relevant and relatable information to CXOs and decision makers in the retail industry.

Additionally, since Vinita is well attuned with technology and current affairs in the retail domain, she helps in the creation and curation of content for the brands’ digital initiatives and social media platforms to maximise its reach to the right audience.

ITP Publishing Group

Editor - Hotelier India and Digital Studio magazines February 2016 - July 2018 (2 years 6 months)

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Mumbai Area, India

As Editor of Hotelier India, Vinita helped shape the magazine to become a definitive publication for successful hotel management, keeping in perspective the needs of a carefully targeted audience of hoteliers throughout India. She ensured that the content – in print, digital and social formats – combined the latest news, analysis, industry features, business trends and best practices that hospitality professionals needed to know about. While managing Hotelier India, Vinita was also editor of Digital Studio, India’s leading B2B publication for the broadcasting, media, film and digital content business. She raised the bar for this industry by ensuring that the magazine provided a compelling mix of industry news, on-location features, case studies, product showcases and reviews in a monthly print round-up. Considering the dynamic nature of the trade, she helped industry professionals keep track of the latest technological and business developments as well as market trends on Digital Studio’s digital and social media platforms to positively impact the way they do business.

ET-Edge, An Economic Times Initiative

Chief Manager

June 2015 - February 2016 (9 months)

Mumbai

Vinita Bhatia was Chief Manager and Content Head for Special Projects at ET Edge, an Economic Times initiative. ET Edge brings together visionaries and key leaders on its knowledge platforms to create social and business ecology, conducive to the positive changes required by the industry. As Chief Manager she spearheaded end-to-end content for Economic Times Global Business Summit 2016, where she liaisoned with globally renowned economists including Nassim Nicholas Taleb, Nouriel Roubini and Ram Charan as well as technology experts like Randi Zuckerberg. She also interfaced with consulates from Russia, Canada, Catalonia, Finland, etc, to encourage the participation of their ministerial and business delegations at the event. CaLDRON magazine

Consulting Editor

August 2013 - May 2015 (1 year 10 months)

Mumbai Area, India

Vinita was amongst the founding members of CaLDRON, India’s first digital food, travel and lifestyle magazine that could be downloaded from Google Play, Apple Play Store, Magzter and Issuu platforms. As Consulting Editor, Page 3 of 6

she managed the magazine's content and commissioned features to industry stalwarts. She also attended relevant events, fairs and conferences to further her knowledge about the industry and ensured that all articles in CaLDRON magazine complied with ethical codes of practice and legal guidelines. She also promoted the digital magazine extensively on various digital and social media platforms to augment its reach, not just in India, but specific global markets.

CaLDRON digital magazine came from the popular food media site - Chef At Large - which is well established on various social media platforms, including Facebook and Twitter. Chef At Large has over 3,40,000 followers on Facebook and around 10,000 followers on Twitter, who were the captive audience for CaLDRON magazine.

FourPlus Media

Group Editor

May 2011 - April 2014 (3 years)

Mumbai Area, India

FourPlus Media is a media house with B2B magazines across various genres like OpticPlus (now VisionPlus), You&Eye, CookeryPlus and ParfumPlus, catering to readers in India, Middle East and South East Asia. Vinita managed the editorial team for these magazines where she created the content pipeline for ensure smooth functioning and adherence to deadlines in the print publications. She also initiated the online content management platforms for the publications, which included a dynamic social media presence as well as carrying the latest information in the industry on its online properties for better engagement with its readers. NewsCollective

Head-NewsCollection Room

May 2010 - February 2011 (10 months)

Mumbai Area, India

NewsCollective was an online platform which brought in a disruptive model to the way content was created, bought and published in the media and publishing industry. It brought together professional journalists and publishers from across the globe, to help them create customised content, better suited to the latter's audience needs, in a faster and more transparent fashion. Set to create an online marketplace where professional journalists, freelancers and citizen journalists could sell their proprietary content to media houses Page 4 of 6

worldwide, Vinita was responsible for engaging with both sets of customers and ensuring there was a regular infusion of online content for buyers to choose from.

CyberMedia India Ltd

Executive Editor

May 1999 - April 2010 (11 years)

Mumbai Area, India

Vinita managed the entire editorial content that goes into DQ Channels, a fortnightly advisory for the Indian IT solution providers. One of her key roles was to network with the people responsible for keeping the network of the leading companies in India live and ticking and ensuring that the latest information about the technology world was disseminated through DQ Channels' online platforms as well as the magazine. Her key roles at Executive Editor for CyberMedia India included: Brand development and helping drive overall revenue by supporting the sales team in new business opportunities.

Developing the brand's strategy and reinventing the brand with new business properties - both in print and online mediums.

Managing a team spread throughout India to deliver pertinent information for the readers.

Ensuring that the magazine adhered to strict deadlines, to ensure reader loyalty.

Conceptualising customised events that were of equal interest to the target readers and sponsors under the aegis of DQ Channels and execute it from start to finish.

Tiara Distributors

In-store retail counter manager

June 1998 - December 1998 (7 months)

Tiara Distributors was India's leading importer and distributor for premium fragrances and cosmetics for brands like Gucci, Elizabeth Arden, Calvin Klein, Lacoste, Carolina Herrera, Karl Lagerfeld, etc.

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Vinita used to manage the in-store retail counters at Shoppers Stop, InStyle, Asiatic, Parfums Boutique etc. Her key roles were managing the inventory, ensuring a customer-friendly environment, training staff to deal with customer issues, etc. She would also work out promotional schemes for promoting select brands at various locations.

Oil Asia Journal

Correspondent

May 1996 - January 1998 (1 year 9 months)

Oil Asia Journal was India's first and foremost publication for the oil, natural gas and petroleum industry. Vinita worked as Correspondent for the magazine, ensuring that the latest industry happenings were carried within the magazine's pages.

Later, she co-ordinated for events held by Oil Asia Journal for the oil and petroleum industry.

Consumer Links India

Promotional Executive

August 1994 - January 1996 (1 year 6 months)

Consumer Links India Pvt Ltd handles marketing campaigns for various reputed global companies in verticals like real estate, pharmaceuticals, banking, retail, manufacturing, packaging, etc. Vinita worked with them for several brand promotions and projects in pre-sale launches as well as events and expositions.

Education

St Anne's High School

Matriculate · (1990 - 1993)

St Anne's High School, Borivli

Higher Primary · (1982 - 1989)

NK College of Commerce and Arts

Bachelors in Commerce, Financial Accounting, Economics Page 6 of 6

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