Social Media Digital Marketing

Deeksha Ahuja

Contact Details: 514-***-**** Email Id: ****************@*****.***

Website: https://deekshaahuja2222.wixsite.com/deekshasite (Please paste the entire link into your browser) SUMMARY

• A confident, motivated fashion and business - oriented graduate with aspirations of entering the fast-paced fashion industry

• Expertise in multiple digital marketing disciplines, including social media content, newsletters, brand promotion monitoring online presence of company’s brand and engage with users and strengthening customer relationships

• Polished interpersonal and communication skills both written and oral with exceptional ability to build rapport with customers, gain trust and build strong referral business

• Productive team player who works collaboratively within multi-disciplinary teams as well as has the strong ability to work independently

SKILLS

• Strong Communication Skills

• Knowledge about SEO, Google Analytics

and WordPress

• Knowledge about Adobe Photoshop,

InDesign and Illustrator

• Proficient in MS Office tools like MS

Word, Excel, Outlook, PowerPoint

• Focused and Hardworking

• Detail Oriented

• Multi-Tasking

• Problem Solving

EDUCATION

• Humber College, Toronto (2019 – 2020)

Post-Graduation diploma in Fashion Management and Innovative Promotions

• Sunrise College of Education, Maharishi Dayanand University Bachelor of Education (Major Subjects English and Economics)

• Maitreyi College, Delhi University, India

Degree in Bachelor of Arts (Major in English and Economics) WORK EXPERIENCE

Beyond the Runway – Montreal (1 June 2020 – Present) - Part Time Digital Marketing Specialist

• Manage social media pages like Instagram, Tik Tok and Facebook to create brand awareness

• List and market the products of the company on Amazon

• Responsible for creating appealing and functional flow of content throughout the business

• Created engaging blogs and E- Newsletters for the brand

• Styled various models and influencers for the photoshoot The Flower Song, Montreal (26 June 2020 to 31 August 2020) - Part Time Visual Merchandiser and Sales Representative

• Worked Closely with the designer

• Window Display and Mannequin Styling

• Brides and Bridesmaid Consultant including fitting, styling and accessories

• Was responsible for embroidery application on fabric and basic sewing if needed Symbolic India Software Solutions (1 September 2017 – 31 May 2018) - New Delhi Digital Marketing Associate

• Maintained and updated social media channels of the company to engage with the audience

• Followed up with the clients in order to promote sales

• Created online catalogues and E newsletter for the company and maintained the record of orders to be packed, delivered and tracked them carefully

• Promoted the products of the company on social media platforms to create brand awareness among the people

Volunteer Experience

Styling Tips- Themed “Work from home”

• Being a part of Humber College, I learned Fashion management and volunteered for college’s Instagram page

• Created a video of styling tips on the theme “work from home” presenting various tips and tricks on how to dress and style when working at home ACADEMIC PROJECTS

Micro - Venture Project

• Created a business venture within the budget of $10

• Made a sustainable, handmade body scrub and earned a good profit

• Learned to deal with customers and to promote a product through your communication skills

• Learned various advertising and promoting techniques Social Media Promotion of Brand “The Girl Floral”

• Promoted the brand “The Girl Floral”

• Created social media blogs, E Newsletters worked on brand’s website

• Created engaging Instagram posts and interesting hashtags Fred and Mend - An upcycling Project

• Worked on a project named Upcycling - creating something out of waste

• Created innovative and stylish clothes from waste and unused fabric through sustainable methods

• Conducted class presentation on the same describing our product and how is it different from others

Research Project on Frank and Oak

• Collected information about the brand “Frank and Oak”

• Learned about street style, runway fashion and animal print

• Created mood boards regarding current trends and current styles EXTRA CURRICULAR ACTIVITIES

• Participated in international cultural exchange program such as Indo-UK

• Passionate about writing blogs and creating diverse content related to lifestyle, fashion, travel and health

• Love to explore different places as I believe it’s a driving force that keeps me going

• Participated in various inter-school competitions such as Tennis and Badminton

• Certificate of excellence in scuba diving

• Community Involvement in Red Cross Society and Down the Drain project

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