Digital and Social Experience Strategist

MARILYN ROZRAN

ROZRAN

EDUCATION

B.A. / SCREENWRITING, PUBLIC

RELATIONS

Chapman University

****-****

SKILLS

• MS Office

• Keynote

• Mavenlink

• MURAL

• Hightail

• Salesforce

• Dropbox

• Community Management

• SEO

• Screenwriting

• Social Media Concepting

• Brand Negotiations

• Social Reporting

• Radio Broadcasting

• Podcasting

• Sprout Social

• Basecamp

SOCIAL AND DIGITAL EXPERIENCE STRATEGIST

CONTACT

WORK EXPERIENCE

SOCIAL AND DIGITAL EXPERIENCE STRATEGIST

TACO BELL CORP. / March 2019 – Present

• Creative strategy, calendar planning, and concepting for Taco Bell's social channels (Instagram, Facebook, Twitter, Pinterest, TikTok, YouTube)

• Project Manager on all creative marketing assets for assigned products, sponsorships, events and campaigns, including art direction on video and photoshoots

• Influencer campaign management and event planning

• Community management on Taco Bell's social channels

• Ecommerce assistance for Taco Bell's website, email marketing, and digital ads

• Advisement on partnerships with other brands such as Grubhub, T-Mobile, Netflix, NBA, MLB, iHeartRadio, Spotify, TikTok, MTV/Viacom, and more

• Collaborate on strategy with in-house agency Taco Bell Design, Spark Foundry, and Deutsch LA SOCIAL MEDIA MANAGER

AT&T AUDIENCE NETWORK / May 2018 – March 2019

• Serve as in-house primary point of contact between all social agencies (Collide, Brand Amp, Fullscreen, NCompass)

• Run strategy for Audience Sports, Audience Music, and Audience Network social channels

• Assist in planning events and festivals such as San Diego Comic Con, SXSW, and Outfest, including consulting on AR projects such as Mr. Mercedes immersive experience at San Diego Comic Con

• Create marketing plans for upcoming shows and documentaries CREATIVE ACCOUNT COORDINATOR

FULLSCREEN / September 2017 – May 2018

• Responsible for success of assigned campaigns related to 20th Century Fox and AT&T Audience Network Film and TV releases

• Serve as form of communication between client and creative/strategic teams within FulLscreen’s Social Agency (formerly McBeard)

• Assist in campaign strategy, creative direction, and social community management

• Ideate creative concepts for social content streams

• Report on social media success and growth in various campaigns INFLUENCER TALENT MANAGER

FULLSCREEN / May 2015 – September 2017

• Managed top talent at Fullscreen both internally and externally, on all social platforms

• Sourced and negotiated brand sponsorships within our sales team and directly with brands

(Toyota, Greyhound, AT&T, Lay’s, Samsung, etc.)

• Developed content strategies, live tours, and collaborations for talent

• Promoted best practices for YouTube search optimization and analytics DEVELOPMENT INTERN

MTV/VIACOM / December 2014 – May 2015

• Assisted development team in administrative tasks

• Oversaw production and development of scheduled shows

• Organized weekly blog and newsletter for network TV/LITERARY INTERN

THE GERSH AGENCY / August 2014 – December 2014

• Completed extensive script coverage

• Covered desks for assistants and coordinators

• Shadowed agents in the TV/Literary, Music, Comedy, Talent, and Film departments CREATIVE MARKETING INTERN

BAGG STREET PRODUCTIONS / June 2014 – August 2014

• Assisted in research and development on creative content for television shows such as 24, Homeland, and Family Guy.

• Served as a production assistant for on-set interviews and home entertainment specials

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