Social Media Manager

**** ********** **. • Oceanside, CA *****

951-***-**** • *********@*****.***

TORREY WEBB

Analytical, solutions-driven, highly motivated Communications Management professional with 23+ years of leveraging expertise impacting operational initiatives; demonstrates experience with diverse outreach goals. Exhibits senior-level proficiency working with corporations and public agencies; offers knowledge of strategies to meet media, public, and client needs. Communicates effectively to present insightful information and build relationships; works independently and as an active team participant, focused to complete projects and achieve employer goals.

EDUCATIONAL BACKGROUND

Bachelor of Science, Mass Communications, San Jose State University – 1995

PROFESSIONAL SKILLS

Digital Communications Marketing Campaigns Project Management

Problem Resolution Team Participation Leadership Ability

Media Relations Speech & Script Development AP Writing Style

Content Strategies Editing Techniques Presentations

Internal Operations Promotional Materials Event Planning

Social Media Program Administration Graphics & Design

Video Production Adobe Illustrator Adobe Photoshop

WordPress Adobe InDesign HTML

PROFESSIONAL BACKGROUND

ALAMEDA HEALTH SYSTEM FOUNDATION, OAKLAND, CA 2019 – PRESENT

COMMUNICATIONS MANAGER

Work in leadership role responsible for determining outreach strategies to inform community and bolster organization’s profile among donors, stakeholders, clients and patients.

Draft multiple outreach plans determining tactics, audience, potential barriers to avoid, ensuring successful execution of projects/programs and meeting established deadlines.

Manage longterm outreach projects such as web site upgrade and annual reports, serving as main contact to identify organization’s goals and work with external vendors on execution.

Lead electronic marketing program, regularly using social media and email alert platforms to stay in contact with donors, stakeholders and to advertise programs and increase participation at events.

Through use of editorial calendar, maintain all outreach activities with management, internal staff and media, providing an access point for the rest of staff to coordinate activities with.

Manage web site content, update pages, and create organizational graphics for web site and mailers consistent with branding to inform public.

Develop and maintain media outreach plan to ensure favorable coverage for the organization and its leadership.

Draft speeches/speaking points for executives to deliver at events

DRAGADOS-FLATIRON JOINT VENTURE, SELMA, CA. 2017 – April 2018

(CALIFORNIA HIGH-SPEED RAIL)

PUBLIC INFORMATION MANAGER (contract)

Worked with senior leadership and California High-Speed Rail Authority in directing construction outreach strategies to affected residents and businesses in Fresno, Kings, and Tulare counties. Provided consultation on messaging for management to promote project understanding in media.

Direct the development and distribution of marketing collateral and notices to ensure parcel entry on future California High-Speed Rail right of way land to forge positive relationships with residents and businesses for high-profile project.

Lead meetings to determine outreach successes and consider exposed communications gaps to be addressed, implementing a wide range of communication tactics promoting increased project understanding for all.

Interpret and execute public information requirements and strategies from contract with California High-Speed Rail Authority and update every six months to improve public communications where needed, creating resolutions and tailor-made communication strategies to alert residents and businesses.

Develop analytical reports and manage database regarding public information targets for future outreach strategies along the train alignment in the Central California Valley. Manage consultants in developing better understanding of high-profile project through special events and open houses.

Create presentations to feature at events, lobby and meetings to generate interest in high-speed rail project and create better understanding with visitors to local offices and within the community.

WESTERN MUNICIPAL WATER DISTRICT, RIVERSIDE, CA 2014 – 2017

SENIOR COMMUNITY AFFAIRS REPRESENTATIVE

Worked in senior leadership role responsible for outreach of public agency information; provided water, sewer and water recycling services to population of 900K; improved and increased company exposure to businesses, clients and customers as communication project manager.

Developed and established first blog and directed diverse marketing campaigns; reinforced strategic planning and project implementation by fully executing operational goals.

Composed various types of content, including news releases and alerts using expert writing skills; responsible for pitching stories which offer balanced media coverage; developed and presented thorough PowerPoint presentations about industry trends to Board of Directors and general public.

Implemented and executed marketing strategies, as well as, wrote award-winning newsletter to represent district opinions; spearheaded creation of scripts and video material featuring information focused to increase program participation.

Participated in brand establishment and messaging techniques to inform staff; strengthened community impact by administering executive communication program.

Provided administrative support by managing interns daily; functioned as mentor to offer career assistance and positive progress; collaborated with freelance writers/artists on appealing project ideas.

VALLECITOS WATER DISTRICT, SAN MARCOS, CA 2002 – 2014

PUBLIC INFORMATION REPRESENTATIVE

Served in leadership role responsible for various aspects of public information; assisted public agency providing water, sewer and water recycling services to 85K residents; utilized communication skills to present media information and coverage, including press releases.

Enhanced operations by successfully pitching story ideas; developed marketing communication initiatives to support executive management objectives; impacted district’s overall image among diverse customer bases; spearheaded direction of agency’s first digital content strategy.

Developed specific website sections, marketing campaigns, automated calls and social media techniques; implemented effective presentations focusing on different industry-related topics.

Increased industry awareness at community events by coordinating activities and presentations; ensured presentation of updates, advancements and other pertinent information to customers and staff; prepared internal memos, intranet, internal and external newsletters.

Acquired financing required for critical projects, programs by writing relevant grant requests; responsibilities included steering traffic to website, as well as, increasing overall program participation; independently drafted scripts, developed videos and composed inspiring content.

Established campaigns focused on altering ways customers use water; efforts focused to encourage availability of alternative water sources; expanded customer knowledge through collaborative efforts with management personnel; created award-winning events.

BURBANK AND OAK GROVE SCHOOL DISTRICTS, SAN JOSE, CA 2001 – 2002

SUBSTITUTE TEACHER

Functioned as academic instructor working with students of all grades; taught basic subjects to meet established curriculum requirements.

Oversaw classroom setting and provided positive learning environment; served in leadership role offering students support and assistance.

LUCENT TECHNOLOGIES, SUNNYVALE, CA 2000 – 2001

MARKETING WEB WRITER, SERVICE SECTOR, TELECOMMUNICATIONS

Utilized proficient writing skills to attract readers to diverse service offerings; portrayed trends through development of effective headlines, new sections and related content; functioned as managing website editor.

Collaborated with subject matter experts to highlight newsworthy technology stories; efforts resulted in leading department in content development; successfully coded HTML to meet project deadlines.

Coordinated whitepaper and marketing collateral outreach by promoting company position about networking advancements; launched first editing program focused to maintain site content.

INTERNET SHOPPING NETWORK, SUNNYVALE, CA1999 – 2000

SENIOR COPY WRITER, E-COMMERCE AUCTION SITE

GARTNER GROUP, SAN JOSE, CA1997 – 1999

COPY WRITER, MARKET RESEARCH, CORPORATE WEB SITE

ALAMEDA NEWSPAPER GROUP, HAYWARD, CA1994 – 1997

STAFF WRITER, ALAMEDA COUNTY

CERTIFICATIONS & ASSOCIATIONS

Crisis Communications – American Water Works Association & California Specialized Training Institute

Public Information Officer Institute – California Association of Public Information Officials

Public Relations Society of America – Board Secretary for Inland Empire Branch

AWARD & RECOGNITIONS

Outstanding Newsletter, Public Relations Society of America’s (PRSA) – 2016, 2015 Polaris Award

Outstanding Community Outreach Program, 2013 Recognition by Association of California Water Agencies

Community Outreach Program, Union-Tribune’s 2012, 2011 Metro Golden Watchdog Award

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