Katie S. Newman
Phone 925-***-**** * e-mail *******@****.***
Qualifications Summary
** ***** ** ****** ****** experience compassing selling, buying, planning, as well as boutique management. This varied experience has helped me become a confident self-starter who is passionate about my business and extremely dedicated to my role. I am known for my resourcefulness, organizational and creative skills which provide me the ability to tackle challenging new endeavors with poise and success.
Professional Experience
Levi Strauss & Co Dallas, Texas
September 2013 – Present
Senior Account Executive, Women’s Bottoms
Responsible for $42m in gross revenue sales for Levi Strauss & Co, managing J.C. Penney, for Levis® Women’s and Denizen Juniors
In 2018 I received the Levi Strauss & Co Excellence Award. I was chosen for this reward due to exceeding 2018 revenue targets despite the volatile customer and marketplace I serve
Successfully launched the new Denizen brand at J.C. Penney, expanding our brand portfolio and providing white space solution to our customer
Analyzed ecommerce business using 4P approach of trade area, competitive site review, site terminology and placement and expanded marketing exposure that lead to JCP.com sales +28% YoY growth
Involved in Frisco Regional office Community Service Task Force, helping to plan and organize not only our annual Community Day but also implemented a quarterly community event to give back.
Levi Strauss & Co
December 2012- September 2013
Senior Account Executive, Men’s Bottoms Pan Brand
Responsible for $67.6m in gross revenue sales for Levi Strauss & Co, managing Levi’s® & Dockers® Men’s Bottoms for Stage Stores Inc, Military, Tractor Supply, Sheplers, Cabela’s, Mills, Blaine’s, Atwood’s, and Field & Stream
Partnered with Stage Stores on 4p strategy by; optimizing price strategies unique to their consumer, launching shop-in-shops for 100 doors in Levis® and 21 doors in Dockers®, and aligning assortments due to consolidation of divisions by utilizing trade area analysis and market place research, all of which enabled us to foster single to double digit growth YOY for both brands
Collaborated with colleagues and cross functional partners to create a Farm & Fleet task force, helping to revitalize this segment of customers by launching the Carpenter pant, investing on floor, campaigning for POS appropriate to consumer segment, rebuilding relationships and overall creating a voice for internal strategies.
Worked to open Field & Stream for Fall 2013, a concept store for Dicks Sporting Goods, which involved contract negotiations, assortment recommendations and cross functional collaboration to execute successfully.
Trained, mentored and developed Assistant to be promoted to Senior Account Associate in December 2012 and then again in September 2013 to Account Executive
Dockers®
October 2011 – December 2012
Senior Account Executive, Men’s Bottoms
Managed and exceeded a $15.9 million dollar net revenue business for Dockers®, with accounts that included Amazon, Stage, Bealls, Belk, Military, TMW and Zappos
Fostered, strategized and implemented 4p solutions for Amazon in 2012, which included developing appropriate assortments with merchant team collaboration; European off price buy to differentiate Amazon’s product offering and helped the company receive a better recovery rate and new ways of working. Launched Dockers® site merchant, which in turn allowed Dockers® a dedicated shop-in-shop online, optimized marketing efficiencies, streamlined forecast and achieved a $5 million dollar sales growth YOY
Developed new ways of doing business to optimize fill rates for ecommerce business models by, improving allocation priority, implementing an automated order allocation, creating master size scales that included unique ecommerce sizes, and initiated a special booking to allow the necessary signals to be triggered
Partnered with cross functional partners to participate in a Status Seeker / Sensible Chooser task force, designed to review customers insights, thoughts and opinions on the Dockers® brand.
Dockers®
August 2010 – October 2011
Senior Account Associate, Men’s Tops
• Responsible for sales to Stage Stores, Peebles, Bob’s, Fred Meyer, TMW, Casual Male and ecomm accounts, which represented 17% of total Dockers® Tops net revenue
• Developed strategies and managed day-to-day activities for Sears, with partnership of SAE
• Secured partnerships, minimized liabilities and protected future business, through a very difficult fit and finish issue during the Fall 2010 and Spring 2011 season
• Opened new accounts such as Zappos and Piperlime, whiched launched Fall 2011, and Amazon.com whose Dockers® Tops business had grown 87% YOY in Spring 2012
Devine Intermodal Sacramento, California
August 2009 – August 2010
Sales & Marketing Representative
• Increased revenue with new clientele for Devine through cold calling and developing leads
• Initiated and built customer relationships with companies such as Crate and Barrel, Target, Costco, OSH, Farberware, World Market and CVS to develop ongoing relationships in anticipation of large scale bidding opportunities
Macy’s West San Francisco, California
July 2007 - April 2009
Senior Assistant Buyer, Ready-to-Wear
• Managed and supported $60M annual business with vendors that included Tommy Hilfiger, JNY Signature, Liz Claiborne and Dockers as well as private label JM brand
• Completed accurate financial forecasts while evaluating sales, markdowns, receipts, turn and gross margin
• Improved performance by increasing sales, through promotional pricing, markdowns and assortments for Alfred Dunner, thus expanded from 34 doors to 96
• Managed two Merchandise Support Operations Associates
Ross Stores, Inc Pleasanton, California
August 2006 - July 2007
Allocation Planner II, Locker Shop and Men’s Urban Wear
• Implemented a solution for allocating special goods
• Maximized stock to sales to determine appropriate on hand and on order to ensure maximum sales
Education
• Dale Carnegie, Sacramento Ca
Sales Advantage Completion date June 22, 2010
• Saint Mary’s College of California, Moraga Ca
BS: Business Administration: International Concentration May 2006
• Study Abroad: John Cabot University. Rome 2004