Social Media Marketing

Manasi Shah

Address: *** * ********** ** *********: 814-***-****

Appleton, WI0 54913 Email: *******@*****.***

EDUCATION

North Carolina State University – Poole School of Management (2012)

Master of Business Administration (Marketing & Finance; GPA 3.9)

Warwick Business School, Coventry UK. (2006)

Master of Arts – Industrial Relations & Personnel Management.

St. Xavier’s College – University of Mumbai, India. (2005)

Bachelor of Arts – Economics

Ranked third in the graduating batch

WORK EXPERIENCE

Channel Marketing Manager: Miller Electric, ITW (Sep 2017- now)

Overseeing a team of product managers and marketing specialists

Develop a Marketing and Channel Strategy to maximize sales and market share

Develop pricing and go to market strategy for products

Use market insights to develop business plans, profit margin analysis, and business risk assessments that lead to sustainable profitable growth

Work on new product development and voice of customer efforts

Launch Leader, Partner Projects: Schneider Electric (June 2014- Sep 2017)

Product Performance & Revision Management

(Forecasting, Inventory Management, Voice of Customer, Product Feedback and Input to Product Development)

Develop a Marketing and Channel Strategy to maximize sales and market share

Develop & Manage Social Media Marketing Strategy

Develop Marketing & Sales Collateral

(Brochures, Catalogs, Videos, Customer Testimonials, White Papers, Technical notes, Data Bulletins, News Articles etc.)

Lead e-commerce initiatives for low voltage products

Lead field marketing initiatives, launch activities, competitor benchmarking and lead generation campaigns

Work across multiple geographies and cultures to coordinate development of product lines and product launches

Product Manager, Universal Enclosures Business: Schneider Electric (June 2012- June 2014)

Product launches and life cycle management

(forecasting, inventory analysis, release for sale, product support plans, obsolescence)

Demand generation activities- sales increased by 57% from YOY (2012-13)

Reduced lead time by 2 weeks by implementing process improvement (custom enclosure order process & safety review)

Business development activity for focus channels: OEM’s, Panel Builders, Global customers, Distributors

Trained customers, distributors, sales, product support group on our products

Segment focused marketing activities with different focus segments- pump, material handling, control panel builder, material working

Participated in ACE university, ACE Express, Muscle building and other customer events

Managed the inventory and stocking for the enclosure line of products

Managed quality issues to improve customer experience

Changed the packing on the enclosures- S3DC and SF LDT projects for robustness and reducing damages

Benchmarked pricing against competition to increase profitability

Management Consultant, Small Business &Technology Development Center (May 2011-Aug 2011)

Formulated business plans, marketing strategies & developed a growth plan aligned with business strategy to approach venture capitalists for NiTech

Prepared a budget & calculated ROI to expand with new sales offices, new plants

Filed applications for SBIR & USDA grants, GSA certification, patents etc.

Focused business development on corporate (Home Depot, Lowes) & government agencies (NCDOT)

Summer Intern- Management, McKinney (Jun 2011- Aug 2011)

Developed a marketing strategy for the client “Golds Gym Express” – social media, print, advertisement, QR codes, Groupons etc.

Conducted research on business practices in high performing companies- Pixar, Google, Saatchi, SAS, IBM, Mullen etc. to induce organic growth

Identified schools/universities which had reputed advertising/media/marketing programs & conducted an in depth research on them for future hiring

Prepared a budget for the support functions in the organization/ capital budgeting decisions

Assistant Manager- Human Resources, Lotus India AMC Pvt. Ltd (2007-2009)

Developed e-marketing strategies in order to raise a capital of $2 million from the mutual fund distributors

Organized class room training for over 100 employees & initiated an E-learning portal by leading a group of four summer interns

Interviewed, carried out reference checks and recruited more than 200 employees, benchmarked employee salaries with the industry standards

Resolved employee queries, maintained leave records, handled annual employee performance management and managed settlements for all the employees

Assistant Manager- Human Resources, ICICI Bank (2006-2007)

Held recruitment and campus drives at 11 colleges in Mumbai in order to increase our head count by 40

Interviewed, carried out reference checks and recruited more than 500 employees telephonically and in person and held induction sessions for them

Developed quarterly and annual recruitment plans for the company and generated and analyzed monthly and weekly demographic reports on various organizational departments

Managed annual employee performance appraisal, facilitated employee development and organized employee talent management sessions

SKILLS

Proficient in Microsoft Office (Word, Excel, Powerpoint)

Experience in conducting marketing campaigns (Marketo)

Experience with SPSS

Daily user of CRM (Salesforce.com)

References will be provided on request

Contact this candidate