Global Digital Marketing Manager

Andrew Williams, MBA

Huntington Beach, CA ***** Phone: 909-***-**** Email: ********@*****.*** LinkedIn: www.linkedin.com/in/andrewwilliams1

SUMMARY

Unlocking the potential of the people around me by using my creativity to think differently and teach what I’ve learned through the process.

FUNCTIONAL EXPERTISE

• Branding and Brand Management

• Content Creation

• Research & Strategy Development

• Digital Marketing Campaign Strategy

• Analytics and Data Analysis

• Relationship Building

• Budget Management

• Mentorship

EXPERIENCE

HYPERX, Fountain Valley, CA February 2016 – Present Global Digital Marketing Manager (February 2018 - Present) Lead the global digital marketing strategy, which includes search marketing (SEO/SEM) and YouTube advertising, for Kingston and HyperX and develop a central solution to run search and performance media centrally to build awareness, consideration, and purchase of products in local markets.

• Manage a $8 million-dollar global budget for Paid Search and a $150,000 budget for SEO

• Increased direct sales revenue by 600% year over year, (348% increase with Organic Search, 6,940% increase with Paid Search) by removing the status quo that the company could only sell through channel (Amazon, Best Buy, etc.) without confidence to become a DTC brand.

• Manage content marketing that includes a blog that reaches 900,000 pageviews a month Global Digital Marketing Analyst (February 2016 – February 2018) Impart strategic and tactical planning, coordinating and executing various paid search campaigns and all aspects of SEO, including research, implementation, and analytics/reporting, to enhance and understand organic search visibility and search engine marketing campaign results for Kingston and HyperX branded products for global markets.

TILLYS, Irvine, CA September 2015 - February 2016

eCommerce / SEO Copywriter

Spearhead the search engine optimization initiatives by creating quality indexable content for product pages, brand pages, meta data (meta descriptions and titles) and other aspects for improved SEO and site performance for leading specialty retailers in the action sports industry.

• Increased search engine visibility by introducing a way to track keyword performance and optimize on- page ranking factors with Moz.

• Reduced bounce rate by 30%, year over year, by making sure pages were optimized for appropriate keywords, so that each searcher received a relevant result for their query.

• Increased the number of transactions by 2% and revenue, by 18.47%, year over year, with engaging and persuasive content (prior to my arrival revenue was -15.37% year over year). STIVII CHOCOLATE, Los Angeles, CA January 2015 - September 2015 Search Engine Optimization Consultant

Increased organic traffic from search engines by increasing website speed and implementing SEO on- page optimization best practices for boutique chocolate company. 2

• Optimized site pages and blog posts for better short and long keywords, which increased number of sessions by 137%.

• Increased number of page views by 216% by optimizing blog SEO and installing WordPress for the company’s content management system.

• Reduced bounce rate percentage by -20% by implementing best practices to decrease website load times.

RANCHO CUCAMONGA PUBLIC LIBRARY, Rancho Cucamonga, CA 2012-2015 Library Technician (2013-2015)

Maintained, promoted and organized the Virtual Library including website, databases, eBooks, and social media for a National Medal winning library.

Library Assistant (2012-2013)

Maintained public computer lab by aiding with computer hardware, conducting periodic updates, and assisting with computer classes for National Medal winning library. CITY OF CORONA, Corona, CA 2012-2013

Help Desk Technician

Responded to inquiries about computer related problems, including hardware, software, and other issues for city library and other city departments.

EDUCATION

University of California, Irvine, The Paul Merage School of Business, Irvine, CA 06/2017 Master of Business Administration, Marketing

University of California, Riverside, Riverside, CA 12/2010 Bachelor of Science, Business Administration, Information Systems

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