Social Media Digital Marketing
Resume:
OWATUNDE, Michael Damilare
www.mic.com.ng
********@*******.***
***************@***.***.**
*, ******** ***** ******, ********, Lagos
House 7, A-Avenue, Citec Estate, Jabi, Abuja.
Social Media Profiles @owatundemichael
ABOUT
I am a New Media enthusiast with hands-on experience in Digital Marketing, Customer Experience Management, Sales, Branding and Account Relationship Management and Content Development. I specialize in Social Media and Digital Marketing, with strong expertise SEO/SEM, Email Marketing, Google Ads, Content Management, Social Media Management and general Online Ads Publishing. I am Skillful in writing, effective in multitasking and resourceful in the completion of tasks and projects, most importantly is my enthusiasm to learn new things. In my years of experience, I have successfully run end to end 360-degree digital marketing campaigns with commendable results, managed client accounts and relationships, sold products and services, and created platforms to engage customers and improve brand presence. In different capacities, I have managed Media Communication/Social Media pages for top brands, both indigenous and multinationals. I have excelled in handling customer complaint and inquiries via social media, especially in lead generation and conversion. Above all, I enjoy strong personal and interpersonal relationship with Facebook, Google, Twitter and Opera representatives. Click here to learn more about me. CORE SKILLS
Digital/Online Ads Publishing Social Media Mgt Presentation CRM Content Development Web Design & Dev Content Writing SEO Customer Service SEM Email Marketing Direct and Affiliate Marketing Digital Media Planning Digital Media Buying
CORE TOOLS
WordPress Google Ads Manager Facebook Ads Manager Opera Ads Manager Microsoft Office Tools Adobe Illustrator Adobe XD Adobe Premiere Pro Adobe After Effects Yoast SEO Hootsuite Mailchimp Keyword Plammer Uber suggest Alexa SEM Rush Google Search Console Google Trends Google Analytics COMPETENCIES
Facebook, Twitter, Instagram, LinkedIn, Opera, and Google Display & Search Ads Social Listening Hootsuite Account Management Customer Engagement Media Buying Social Media Marketing Vendor Mgt Copy Writing Website Content Management SMS and Email Video Editing Learning - I am a competent and fast learner WORK EXPERIENCE
Palton Morgan Holdings April 2019 - Date
Head, Digital Marketing
Key Result Summary
• Digital media planning, buying, execution and management - Website content management - Online brand management and gatekeeping - Search engine optimization - Analysis and reporting - Team Leadership - Manage vendor relationship – Online Ad Publishing
At Palton Morgan I manage and oversee the major brands including:
• Propertymart Real Estate Investment Limited
• Grenadines Homes
• Mitcherutti Contractors
• Palton Loitte
• The Oceanna
• Palton Morgan Holdings
Among other things, I:
• Ideate, create, buy, plan, execute and manage marketing digital media campaigns for all Palton Morgan Brands, including Propertymart Real Estate Investment Limited, Grenadines Homes, Mitcherutti Contractors and The Oceanna Brands
• Manage website contents directly for all Palton Morgan brands and products
• Combine as a digital media planner and buyer during product launches and other special digital marketing campaigns, creating result driven digital marketing strategies to achieve campaign objectives
• Manage and secure all Palton Morgan Group digital account and profiles such as Google My Business, Hootsuite and other digital and social media accounts and profiles.
• Manage team of Brand Coordinators, Vendors and Agencies
• Manage digital media buying process with external agencies and other affiliate blogs such as Dailypost, Punch NG, ThisDay Live, BusinessDay, Etc. and liaise with agencies in same regard
• Oversee speedy resolution of online complaints, escalating to relevant units where necessary; engaging with difficult customer online
• Write copies for social media and email marketing campaigns or liaise with Brand Coordinators and Media Agencies
• Drive and monitor website traffic, content updates and lead generation, while initiating efforts to reduce website bounce rate and improve conversion.
• Partner with creative team in designing website and social media banners creatives
• Utilize analytic tools to track report general digital media performance on user behavior, sentiments, reach, traffic and engagement on social media, websites and other digital platforms.
• Oversee the Social Media Content Marketing strategy for all Palton Morgan Brand in conjunction with the Brand Coordinators, ensuring alignment with the brand guidelines and policy
• Oversee content planning calendar across brands and platforms ensuring consistent supply of relevant content FinCode November 2019 – July 2020
SEO/SEM Consultant
Key Result Summary
At FinCode I provide SEO and SEM strategies for all the FinCode Brands, including:
• Money Transfer Application - https://moneytransferapplication.com
• Songhai Exchange - https://songhaiexchange.com
• Spotbank - https://spotbanc.com
• Merchant Payment App - https://merchantpaymentapp.com
• FinCode - https://fincode.co.uk
Among other things I:
• Provide SEO Audit
• Provide Online Competitive Analysis
• Monitor online brand mentions
• Resolve SEO issues
• Create search engine campaigns
• Create video and display remarketing campaigns
• Optimize website contents
• Create blog and social media calendar
Fidelity Bank Plc. January 2016 – April 2019
Team Lead, Social Media and e-Business (Contact Centre) March 2017 – April 2019 Key Result Areas:
• Overseeing works done by Executives and daily collation of reports, take charge in the absence of the supervisor
• Overseeing E-business communication and monitoring the credit debit card transactions
• Develop digital and content marketing strategies; build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Collaborate with other departments (electronic banking, sales etc.) to manage reputation, identify key players and coordinate actions
• Generating and sharing content daily that builds meaningful connections
• Responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
• Resolve customer complaints and problems to the satisfaction of the customer via Social media interaction Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Monitoring trends in social media, Account management activities for high profile customers (Especially when there is no account manager assigned) Fidelity Bank Plc. January 2016 – March 2017
January 2016 – March 2017
Customer Service Executive (Contact Centre Key
Result Areas:
• Providing prompt customer service to request and complaints.
• Look for opportunities to assist clients in making the right decisions that’s suitable for them.
• Maintain a solid relationship with customers.
• Daily work report on excel
• Activate new and existing customers on digital platform and products • Cross sell and upsell the Company services.
• Diffuse and resolve various volatile customer situations while maintaining the balance between the interests of the organization and customer satisfaction
• Develop strong rapport with inter-departments and other offices that facilitate open communications for quick resolve on customer issues.
• Review customer complaints and initiate solutions in a timely and effective manner
• In-depth knowledge of resolving customer issues and finding the best possible service package for them • Giving feedback to customers on their various request, complaints or enquiries.
• Initiate conversations with customers to uncover their needs and referring them to the appropriate business partners to meet personal and financial institution referral and sales goals
• Responsible in Upselling new bank product to existing customers.
• Responsible in treating, replying and escalating customer emails on enquiries, request and complaint in a professional way for quick resolution.
• Effectively handle and resolve Customer issues and enquiries on first contact within the agreed Service level using relevant applications
• Escalates issues that defy first hand resolution for onward action by the back end with a follow up in a bid to ensure customer satisfaction
• Provides customers with updated and detailed information on products and services and ensures customers understanding of such information
• Ensures that each interaction is documented with the appropriate applications
• Ensures that all complaints are handled efficiently irrespective of customer’s behavioural style
• Account management activities for high profile customers (Especially when there is no account manager assigned) Adeeuva Business Services November 2015 – January 2016 Surulere Lagos
Freelance Digital Marketing/Social Media Consultant Key Result Areas:
• Digital Marketing; Take total charge of all the Social Media Accounts
• Develop digital marketing strategies for the company; Buy advertising space in blogs, news site and Google ads
• Managing social media advertising campaigns; Developing engagement strategies for all online platform
• Sourcing and screening of potential candidates for contract, contact-to-hire and permanent openings Follow up with candidates and foster long-term relationships with candidates and clients; Review and understand technical job requirement requirements
Build excellent relationships with our clients to provide advice and coaching throughout the recruitment process Develop and maintain strong client and candidate relationships, requiring regular touch points and diligent follow through
Energi Talent Resourcing, Lekki May 2015 – November 2015 Lekki Lagos
Resourcer & Key Account Manager
Result Areas:
• I head-hunt and Source Candidates for Multinationals and Indigenous Exploration and Production Companies, Marine Companies, Power Companies, Oil Servicing Companies and the EPC with needs for Legal Professionals, HSSE Experts, Cost
• Controllers, Project Accountants, Business Development Experts, and other technical and non-technical roles as needed per time. I Oversaw recruitment missions in the Oil and Gas sector and support all other roles at Energi Talent Resourcing.
Among Other duties, I was responsible for:
• Sourcing and delivery of suitable candidates in the Oil and Gas and Power sector
• Client relationship management; Supporting recruiters on various client accounts
• Utilize networking, database searching and advertisements to attracts qualified candidates
• Review/Assess applications and shortlist candidates for interview and submission
• Negotiate employment terms and conditions relating to individual assignment
• Responsible for administrative duties that comes with the job
• Manage and update the database constantly to ensure ease of access to candidate and client profiles by Client Account Managers
Relationship/Account Management
• Manage CLIENT/CANDIDATE relationship to ensure business continuity and expansion
• Cross selling of services, referring business opportunities to other units of the company: constantly generating leads and/or Convert candidates to clients as situation requires
• Weekly updates on upcoming events and status of work in progress
• Cold calling: Generation of new prospect leads by telephone, face-to-face and written communication
• Qualify leads and arrange suitable appointments
• Professional presentation of company services to client in order to close deal
• Perform high impact sales presentations to clients to enhance customer understanding and develop relationships CNI Nigeria - August 2013-May 2015
Ikeja, Lagos Port Harcourt, Rivers
Business Development Executive, Lagos - October 2014-May 2015 Key Result Areas:
• Develop new markets and opportunities by managing the lead processes from portal distributors, direct sales inquiry and marketing campaigns.
• Organize, qualify and convert new business leads into opportunities and maximize existing distributor profitability.
• Conduct appropriate trainings for potential and existing distributors.
• Liaise with Marketing Department in order to secure and feedback information on market trends and product expectations to the management.
• Manage the information flow to key departments and Distribution Centres on competitive activities and new product acquisitions.
Provide activity/business reports, weekly statistics, and updates as per standard reporting requirements, Record maintain and update distributors’ database.
Proactive management of accounts, after sales support services and distributor retention programs Develop strategies to build and sustain strong and positive (online) brand awareness
• Customer relationship/account management
• Social media/digital marketing
• Acquire market intelligence for ongoing and upcoming prospects and carry out market research, keeping abreast of industry trends
Regional Supervisor/Relationship Manager, Port Harcourt - July 2014-October 2014 Skills Acquired and Utilized
My supervisory skills demonstrate my ability to collate, analyze, interpret and deliver cost effective health solutions to both distributor and customer needs.
My sales/marketing experience demonstrates a problem-solving approach, prioritizing work, meeting deadlines, and communicating effectively at all levels.
Key Result Areas:
Managed a team of 50 major distributors and 5 sales/admin staffs; overseeing and monitoring their individual performances using control mechanisms such as: terms and conditions of distributor contracts, product stock management and back office control.
• Identify distributors by regional location, products and demand profiles in order to meet sales and revenue target.
• Handling distributor accounts to ensure satisfaction and recommend strategies the company can adopt to better serve the distributors; Retaining customer loyalty and preference by maintaining rapport with the distributors
• Managed products logistics from the headquarters to PH regional office.
• Prepare and deliver weekly reports and statistics to monitor distributors’ performance, market development, trends and other changes that may impact on distributors’ placement and profitability.
• Managed all the administrative processes; from the recruitment of distributors, to preparation of their contracts, product logistics, quality control and delivery of optimum level customer service.
• Prepare monthly area sales report and assist with compiling accurate market share statistics Marketing/Sales Operation Officer, Lagos - August 2013-July 2014 Key Result Areas:
• Coordinated sales and marketing support activities for the recruitment of new distributors, website development, brochures and welcome pack designs.
• Evaluation and analysis of prospective distributors by experience, background and professional capabilities
• Assist to Prepare and send country reports to HQ and update distributors’ database at frequent intervals
• Develop digital marketing strategies, create and launch digital marketing activities
• Create and manage social media profiles
Niger State College of Education, Minna - July 2012-June 2013 Education
Assistant Lecturer (NYSC).
Key Result Areas:
• Lectured, examined and scored 100 and 300Level students in Introduction to psychology and Adolescent Psychology respectively
Trinity Tabernacle Int’l May 2018 – Date
Content & Digital Marketing Volunteer
Key Result Areas:
• Drive all digital marketing activities including SEO and social media branding
• Plan and execute a content strategy that drives high engagement
• Serve as editor-in-chief for proofreading and improving all content to ensure quality, clarity and consistency
• Manage the distribution of content across all channels
• Design google forms for surveys and information gathering
• Oversee print, broadcasts and online publications
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. •
• Write and develop scripts for radio jingle and other traditional media content CERTIFICATIONS
Facebook Certified Digital Marketing Associate
• Facebook – In view
Facebook Ads & Facebook Marketing
• Coursenvy – 2020
Google Ads
• Google – July 2019
User Interface (UI) Design
• CKDigital Academy – August 2018
Google Analytics for Beginners
• Google – August 2018
Customer Experience Management
• SPC Patterns Consulting – April 2018
Straight Line Persuasion
• Energi Talent Resourcing – August 2015
Proficiency in Management
• Nigerian Institute of Management, Chartered – April 2014 Project Management
• Skills Edge Consulting – June 2013
EDUCATION
November, 2018 CKDigital Academy, Lagos
• Diploma in Web Design and Development
September, 2015 EC-Council, Albuquerque, USA
• Customer Relationship Management
December, 2011 Ekiti State University, Ado-Ekiti
• BSc (Hons), Pure and Applied Psychology
June, 2006 St. Michael Model College
• West Africa Senior School Certificate
PROFESSIONAL AFFILIATION
Member- Nigerian Institute of Management, Chartered Member- Certified E-Business Professionals (CEP), Albuquerque, USA OTHER SKILLS
• Software: Peachtree, Retailman Suite, Eclipse V4.0, Finacle, Postilion, Infopool, Entrust, CorelDraw, Adobe Photoshop, Adobe XD, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects
• Interpersonal: Assertive, Social Awareness; listening without judging, proficient verbal and nonverbal communication
• Vocational: Event planning
• Music-Multi-Instrumentalist: Saxophone, Drum-set, Conga, Keyboard and Box Guitar NOTABLE ACHIEVEMENTS
• Digital Marketing Expertise: (1) Ran a digital marketing campaign from start to completion for The Oceanna Brand within first 3 months of joining Palton Morgan Holdings with result beating past records of over N200 million sales.
(2) Built a personal website and made it rank for keyword of choice within 3 months
• Leadership: Planning, forecasting, organizing. Relevant roles: (1) Led a committee of 14 to achieve a project worth 300,000 Naira within a year in 2010 at the University Students’ Fellowship (2) Currently the Coordinator of Media Unit in the Church (3) Class Captain in JSS 1&2, Janitor Prefect in JSS3, Social Prefect and the Chief-Editor of Press Club in SS3. (4) Member of SRC in the University; represented whole of the faculty (The Social Sciences) at the school level (5) Coordinator of NYSC Band, Batch B 2012/2013. (6) Head of ‘Corpers’ Lecturer, Niger State College of Education, Minna.
HOBBIES AND INTERESTS
Surfing the internet, Traveling, Playing Chess, Watching Football, Music, Reading, and Playing computer games ADDITIONAL INFORMATION
Valid Drivers’ License and Valid International Passport REFERENCE
Available on request
PERSONAL DATA
Sex: Male Religion: Christianity Status: Married Height: 188cm Weight: 80.2kg Date of Birth: 05/02/1988
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