Public Relations officer

Ayodeji Victor Bolorunduro

Contact: +974-******** Email: *******@*****.***

https://qa.linkedin.com/in/ayodejivictorbolorunduro

A tech-savvy and confident PR specialist, journalist and social media manager with over 17 years experience in news reporting, precise delivery of breaking news stories and copy editing.

A result-oriented and resourceful Journalist/Copy Editor and Google-certified Social Media Manager with over 15 years experience filled with professional brilliance predominantly in the areas of reporting for online and print. In-depth knowledge of writing reports, press releases & articles. Social Media Expert with In-depth knowledge of social media analytic tools like Twitonomy, Hootsuite and Social Mention who can fluently speak the language of both people and technology. I blend technical expertise with strong interpersonal and analytical skills while interacting with the cross-functional teams, customers and stakeholders. Assertive, competitive, intuitive, and innovative – an achiever of exceptional rather than expected results.

Initiator and Team Lead of Smart Mask Project - Semi-finalists at the Qatar Development Bank’s COVOID 19 Hackathon Challenge.

Core competencies include:

Strong interviewing skills Excellent writing skill Creative approach to problem-solving Social Media Moderator Proofreading / Editing News Writing Excellent knowledge of Adobe Indesign, Quark Xpress, Microsoft Office Copy Writing Sports Writing Feature Writing Community Journalism Business Writing Research & Fact-Checking Public Relations Interviewing Multimedia Reporting Resource Optimization Change Management People Management Training & Development

CAREER PROGRESSION

Qatarliving.com

Consultant/ Contents Developer November 2019 – May 2020

Created and manage contents for the website (www.qatarliving.com), social media accounts and other online distribution channels.

Produced a variety of sports pieces, including recaps, opinion, and previews.

Created a regular publishing schedule and promoted contents through social advertising.

Involve in developing brand awareness and online reputation.

Handle content management for the website and social media platforms.

Developed story leads.

Implements a content editorial calendar to manage content and plan specific, timely marketing campaigns.

ANOC World Beach Games Qatar 2019

Senior Coordinator, Media and Broadcasting (Member of LOC) July 2019 – October 2019

Facilitated press conferences and briefings.

Coordinated with local and international media to ensure wide media exposure for the competition.

Scanned media marketplace to keep up-to-date on the latest media trends.

Developed contents for social media, broadcast, print and online distribution channels.

Ensured that key messages align with ANOC World Beach Games vital strategies.

Tracked and monitored the performance of social media marketing program; implemented the necessary changes, collated and prepared comprehensive reports for discussion with the client.

Managed the organization’s social media profile and presence.

Monitored and analyzed the effectiveness of PR campaigns and communicate insights to management.

Memac Ogilvy, Qatar

Content Developer, PR & Influence (Freelance) July 2019 – November 2019

Created PR plans and strategies for Qatar Information Technology Conference & Exhibition (QITCOM 2019).

Wrote press releases (over 30), editorials, media announcements, speeches and other PR copy for QITCOM 2019.

Prepared presentations for media briefings and other meetings.

Provided effective crisis management solutions in times of need.

Conducted research and analyzed public opinion.

Built and maintained targeted media lists and nurture relationships with key reporters.

Monitored and analyzed the effectiveness of PR campaigns and communicate insights to management.

Collaborated with external stakeholders, including public affairs offices, consumer organizations, and professional societies.

2019 IAAF Doha Diamond League

Media Manager/Content Developer (Freelancer with ProTV) April 2019 – May 2019

Developed and produced contents for the competition website - https://doha.diamondleague.com

Wrote press releases for the local press on behalf of the organisers.

Responsible for the flash quotes on the day of the competition (over 25 flash quotes were prepared onsite based on an interview with the athletes at the end of their races - the highest ever made in the competition’s history)

Conducted interviews with athletes and wrote stories based on the interviews.

Coordinated with the social media team to develop contents for the competition’s social media platforms.

Foresight Communications Consultancy, Qatar (Freelance)

Social Media Manager/PR Manager for Qatar Postal Services (QPost) From 2017 - 2019

Conducted and presided over preliminary meetings with clients to determine the framework of the social media strategy; this includes defining objectives and targets.

Developed and produced contents for all the social media accounts of QPost.

Drafted several press releases on behalf of QPost for publication in the local media.

Responsible for the real-time coverage and live streaming on all social media accounts of the launch of the Turkish Souq (turkishsouq.qa).

Closely coordinated with the digital marketing team to ensure timelines and periodic targets are met.

Undertook the necessary research that will provide the key reference points of the Creative Brief.

Assisted the Digital Marketing team in creating the Buyer’s Persona of the client.

Tracked and monitored the performance of social media marketing program; implemented the necessary changes, collated and prepared comprehensive reports for discussion with the client.

Performance with QPost included averages of 74% increase in conversion rates, a 25% improvement in engagement levels, and an 87% increase in the number of followers.

48th ARTISTIC GYMNASTICS WORLD CHAMPIONSHIPS DOHA 2018, QATAR From 07/2018 – 12/2018

Senior Media Officer/Content Developer

Responsible for developing contents for the championships official website – http://worldgymdoha18.com.

Collaborate with the marketing team to develop marketing and publicity strategies for the championship.

Ensures activities of the local organizing committee are well presented to both the local and international media.

Media monitoring (both online and offline) of all stories, news items and mentions about the championships and ensuring prompt and relevant responses where necessary.

Gathering and verifying factual information regarding story through interview, observation, and research.

Sports and Fitness Magazine, Qatar (Qatar’s only sports and fitness magazine)

Freelance Editor From 03/2016 – 07/2018

Planned, revised and coordinated materials for publication.

Developed content ideas and assign stories to writers.

Coordinated a staff of three sports reporters (one of which is a senior reporter) covering sports-related news.

Worked with reporters to generate story ideas.

Wrote headlines and summaries for stories.

Coordinated with the graphics department to ensure as many stories as possible have a visual element with them by posting photos and graphic tip sheets, and when appropriate, by sending reporters out with a camera.

Assisted reporters in writing and in improving their work.

Edited, rewrote and made front-page stories. Point of contact for writing feature stories, creating headlines, subheads and photo captions, and signing off on the complete pages prior to final submission.

QATAR TRIBUNE NEWSPAPER, QATAR From 2010 – 2018

Senior Staff Reporter/Copy Editor

Responsible for producing news stories that are informative and newsworthy. Writing content for print media and online and ensuring the editorial content delivers the message and objectives of the publication

Covered a wide range of areas - news, sports, business, education, healthcare, lifestyle, travel as a full-time reporter and photographer. Provided complete, accurate and compelling coverage of both anticipated and spontaneous news for print and online media.

Created variety of pieces including recaps, opinion, and previews.

Wrote own leads and structured stories in pyramid format.

Researched facts and stats to provide stories with a surplus of detail to inform readers.

Double checked major items in a news story such as names, places and organizations to ensure they are spelt properly and that facts, dates and statistics are accurate before publishing.

Wrote headlines and subheads for articles and created page layouts that consisted of the placement of articles, photographs and advertisements.

Organized materials, determined slant or emphasis, and wrote stories according to prescribed editorial style and format standards.

Gathered and verified factual information regarding story through interview, observation, and research.

Edited email newsletters travel blogs, press releases, and other copies.

WORLD IMPACT MAGAZINE, NIGERIA 2007 to 2010

Senior Staff Reporter/Copy Editor

Covered a wide range of areas - news, sports, business, education, healthcare, lifestyle, travel as a full-time reporter and photographer. Provided complete, accurate and compelling coverage of both anticipated and spontaneous news for print and online media.

Edited, rewrote and made front-page stories. Point of contact for writing feature stories, creating headlines, subheads and photo captions, and signing off on the complete pages before final submission.

Identified and evaluated skills and expertise of the resources; allocated tasks and responsibilities to the resources and ensured completion of the project with set deadlines. Overlooked junior staff and interns to ensure efficiency and error-free edition

Hephzibah Event Services Limited, NIGERIA 2003 to 2007

Event Manager / Special Events Coordinator

Point of contact for covering important events, conferences, seminars, conventions and networking with others in the industry. Extensively covered industry and global news, while upholding highest standards in quality.

Conducted research to identify new opportunities for bringing about innovation in events.

Discussed specific requirements and expectations concerning the event with clients.

Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget.

Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints of the client.

Carried out all the functions as per legal guidelines and regulations.

Worked on determining a suitable layout and theme for the event as per the client’s specifications.

Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure the efficient running of an event.

FOBOL PRESS & PUBLICATIONS LTD., NIGERIA 2001 to 2003

Client Service Officer

Received customers brief and job articulation. Preparing job quotation(s) and analyzing cost implications.

Assessed job production and quality control. Regularly briefed production staff on the job specification

Instrumental in managing the company’s public relation

Data churning, data mining, a compilation of job assessment reports facilitating decision making for the Management.

EDUCATIONAL BACKGROUND

oCertificate in Crisis Communications – Media Training Worldwide (USA) – 2020

oCertified Blockchain Expert (CBE) – Blockchain Council - 2019

oCertificate in Fact-Checking (Mediabistro) - 2018

oMasters in Global Management – University of Salford (United Kingdom) – in view

oCertificate in Marketing and PR for Sports and Major Events – Georgetown University, (USA) - 2016

oDiploma in Digital Marketing – Shaw Academy (2016)

oGoogle Adwords Certification - 2016

oCertificate in Advanced Professional Practice in the Events Industry – Georgetown University, (USA) - 2016

oProfessional Diploma in Digital Marketing - Northwestern University, Chicago. (USA)

oCertificate in Sports Tourism – Georgetown University, (USA) - 2015

oCertification in Fire Safety for Fire Wardens - Highfield Awarding Body (United Kingdom) -2015

oHigher Diploma in Events Management – Brentwood College [ncfe-Level 4], United Kingdom – 2014

oBachelor of Science in Business Administration and Management (Olabisi Onabanjo University) - 2001

PROFESSIONAL MEMBERSHIPS

Member, International Sports Press Association (AIPS)

Member, Global Editors Network (GEN)

Member, Society of Professional Journalists (SPJ), USA

Member, Nigerian Union of Journalists (NUJ)

Online News Association (ONA)

INTERNATIONAL RECOGNITION AND AWARDS

International Judge, 2018 Online Journalism Awards (OJA)

PERSONAL DOSSIER

Linguistic Abilities: English (Professional proficiency), Arabic (Learner)

Marital Status: Married with children

Nationality: Nigeria

References and verifying documentation furnished upon request

Contact this candidate