Manager Assistant
Resume:
Paola Vermonty
*********@*****.***
Baldwin, NY
EXPERIENCE
Area Director of Revenue, Interstate Hotels & Resorts
●Oversee implementation and execution of revenue management strategies for two Hilton assets (select service and full service) located in midtown south and Chelsea sub markets amassing combined $50M+ annually
YTD Dec 2019 RPI % chg +1.1 and + 3.6 with comp set declining 1.9% and 4.7% respectively
YTD Dec 2019 achieved 97% sellout efficiency within portfolio of 374 hotels averaging 62% sellout efficiency (prior to company merger)
YTD forecast accuracy within top 5% and top 10% of entire portfolio (prior to company merger)
●Continuous monitoring and manipulation of said strategies on a daily and weekly basis to ensure effective and yielding desired results for hotels
●Daily pickup analysis to uncover anomalies, trends and opportunities
●Manage price positioning through analysis of comp set, market intelligence reports and demand generators
●Decision maker on all group and negotiated rates and provide guidance to sales team through market trend statistics, citywide data as well as hotel pace performance reports
●Foster and maintain relationships with key third party accounts and leverage as needed
●Run weekly revenue meetings and provide data points for quarterly ownership meetings
●Produce weekly reports for asset manager reviews, along with monthly recap reports and ad-hoc reports when needed
●Write yearly rooms revenue budget along with marketing plan with DOS and present to hotel, corporate executive teams and owners
●Develop staff through training, hands-on experience, and coaching; work closely with operations and sales team to ensure line of communication is open with regards to revenue strategies
●Work closely with Ecommerce team on new promotional offerings, content updates on all channels and proactively targeting opportunity areas
●Responsible for producing weekly forecasts and presenting 90 day forecast for review with executive teams
Director of Revenue, Crescent Hotels & Resorts
04/17-11/17
●Drove top-line results for newly built 612 room Doubletree by Hilton product in Times Square
●Created weekly, monthly and annual forecasts and ensured accuracy within 3%/5%/8% for 30/60/90 day timeframes
●Executed daily, weekly, and monthly reports for ownership and Crescent as well as customized reports at asset managers’ request
●Engaged in bi-weekly meetings with key third-party partners (Expedia, Booking.com, Secret Escapes, Travelzoo, etc.) to maintain relationship and ensure our new hotel was top of mind
●Monitored pickup on daily basis to track trends, ADR growth and any opportunities/risk in upcoming months
●Worked closely with sales team on converting groups and bringing awareness to our new product by offering promotional offers, aggressive “book now” rates and value add components to make rate offer more attractive
●Partnered with DOS on advertising opportunities, managing E-Commerce efforts through Hilton and Crescent Digital teams, and optimizing visibility and conversion with Hilton Central Reservations
●In addition, developed rates for local/national corporate accounts to ensure we got into all available RFPs
●Managed wholesale segment (pre-buy agreements, allotments, stop sells, blackout rates, contract rates, promotions, etc.)
●Oversaw Revenue team consisting of Revenue Manager and Reservations Supervisor
Assistant Area Director of Revenue, Interstate Hotels & Resorts
09/13-04/17
●Directly managed guest room inventory, rates and pricing strategies for four Marriott select service hotels in Times Square and Central Park, exceeding 1,200 rooms combined
●Worked closely with Marriott NYC Cluster Revenue Management team to monitor competitor pricing, make pricing adjustments on a daily basis, maintain room availability, and validate monthly group and transient forecasts
●Participated in weekly revenue meetings with Area GMs, Area DOSM, and Area DORM to review weekly performance, price positioning both short term and long term, group and transient pace, group cut-offs, and implement promotional strategies targeted to specific need time frames utilizing key market segments
●Evaluated the area competitors in regards to pricing, mix of business, brand directives and overall selling initiatives utilizing Hotelligence Demand360 product and other business intelligence tools
●Prepared annual rooms revenue forecast and assisted in preparation of annual budget and marketing plan
●Continuous analysis of weekly and monthly STR reports and market segment performance to understand hotel trends, opportunities for YOY growth and determine strengths or weaknesses of existing strategies
●With DOSM and E-commerce director, worked on developing, creating, executing and evaluating package offers, monthly promotions, and targeted campaigns
●Participated in monthly owner’s meetings and provided high-level updates on transient pace, OTA strategies, and results of AAA and other leisure driven segment campaigns
●Daily analysis of pickup to evaluate future trends, unusual activities, pricing opportunities, and monitor performance of all segments
●Developed and trained Sales and Front Office teams on efficient reporting techniques, thereby reducing workload in half and ensuring effective communication of ongoing offers
●Assisted Sales team daily with group pricing, as needed displacement analysis, and provided constant updates on market trends
●Part of the opening team for the 630+ room dual-branded Central Park hotel billed as “the tallest hotel in North America”
Revenue Manager Le Parker Meridien NY
08/11 - 09/13
Assistant Revenue Manager Le Parker Meridien NY
05/07 – 08/11
Reservation Agent/Guest Relations Administrative Assistant Le Parker Meridien NY
11/05 – 5/07
EDUCATION
Pace University - B.A., English - Concentration in Cultural Studies
SKILLS/SYSTEMS KNOWLEDGE
EZ Yield, third party extranets (Expedia, Booking.com, Priceline, GDS, etc.), Smith Travel reports, Hotelligence (Agency360, Demand360, Rate 360), Microsoft Office, Google Apps for Business, ProfitSage, Opera
Marriott:
●MARSHA
●FOSSE
●One Yield
●MRDW
●HPP
●SalesPro
Hilton
●OnQ R&I, PM, RM, FM, SM,
●GRO
●Cognos
●Rev Mgmt Toolkit
●PiM
●ResMax
●Delphi
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