Digital Marketing Manager

JORGE A. CONCHA, MBA

*** ******* ***. ***. ****, Coral Gables, FL 33134 • 614-***-**** • *****.*.******@*****.*** • linkedin.com/in/jorgeconcha

Global Marketing and Management professional with strong leadership, analytical, creative and technological skills. Multi-lingual with a results-oriented focus, exceptional relationship management and cross-functional team skills. Over a decade of marketing experience in the US and abroad, including management of multiple teams and projects, strategic development and P&L responsibility.

PROFESSIONAL EXPERIENCE

Sling TV & DISH Network, Englewood, CO 2016 to 2019

SR. BRAND MANAGER – SLING & DISH INTERNATIONAL

Responsible for development of strategies designed to grow, retain & monetize subscribers across 26 languages.

Led a team of 9 individuals (8 direct reports), worked cross functionality and externally with agencies.

Met 2019 end of year subscribers goal mid-way through the year.

BRAND MANAGER – SLING LATINO

Responsible for execution of acquisition, retention and monetization strategies through traditional and digital means.

Managed 2 direct reports and led/collaborated on projects that encompassed multiple business units and/or agencies.

Grew subscriber base by 7x while having the highest subscriber conversion and retention rates in the company.

Recipient of DISH “Best in Class” award for role in the launch of Sling PPV.

T. Marzetti’s, Columbus, OH 2015

ASSISTANT BRAND MANAGER – SISTER SCHUBERT’S and REAMES

Created 5-year product expansion plan to gain distribution and market share while predicting competitor activity.

Managed budgets and aided in the planning for Fiscal 2016, including strategy, tactics and forecasting.

The Wendy’s Company, Dublin, OH 2013 to 2014

ASSOCIATE BRAND MANAGER – KIDS & FAMILY and HISPANIC

Led all marketing strategy and execution for assigned product lines as well as agency relationships.

Increased Hispanic restaurant sales by 5% while outselling Non-Hispanic stores.

Drove Kids’ Meals business to #2 in market share by growing revenue 18% and saving $10MM in toy inventory costs.

Recipient of Wendy's Marketing & Innovation Leadership Award in the 4th quarter of 2013 for Kids' Meals performance.

Ashland, Inc., Dublin, OH 2010 to 2013

SENIOR MARKETING SPECIALIST – FOOD AND BEVERAGE

Led several marketing initiatives and actively involved in strategic planning and business development.

Responsible for pricing approvals, sample requests, and contract changes for COE Aid product line.

Recipient of Ashland "High Achievement Award".

MARKETING INTERN

Conducted market analyses to evaluate current and future opportunities in the market and through M&A.

Coca-Cola Polar, Antofagasta, Chile 2007 to 2008

MARKETING LEAD – SUPERMARKET SEGMENT

Supervised implementation and measurement of promotions that led to strengthening Coca-Cola's position as leader in the Water and Soft Drink segments and made major gains in the Isotonic and Juice segments.

Marcaria.com, Santiago, Chile 2006 to 2007

DEPARTMENT LEAD – WEB DOMAINS

Led a team of 8 workers to register, manage, and interact with customers interested in internet domains.

SALES EXECUTIVE – TRADEMARKS, PATENTS AND WEB DOMAINS

INTERNSHIPS

Soluciones Integrales Logisticas S.A., Santiago, Chile 2009

Coca-Cola Embonor, Viña del Mar, Chile 2004

EDUCATION

THE OHIO STATE UNIVERSITY, Fisher College of Business, Columbus, OH 2010

MBA, Marketing Management with minors in Finance and Strategy

PURDUE UNIVERSITY, West Lafayette, IN 2005

Bachelor of Science in Industrial Engineering with minor in Business Management

CERTIFICATIONS & SKILLS

Multiple Coursera certifications on digital marketing

•High level Microsoft Office proficiency, experience with advanced tools such as SAP, IRI, Tableau and more.

•Fluent in oral and written English and Spanish, beginner level in French.

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