LAURA CATALINA

GOMEZ ROA

Market research expert

Miami, Florida

+1-786-***-****

adft2r@r.postjobfree.com

Bachelor in International Business

Management and Master of Marketing, with

over 8 years of job experience focused on

market research and marketing.

Vast knowledge in different market research

methodologies, mixing primary and

secondary data that allow a company to

deeply understand the consumer behavior to

orient its strategy in an objective, creative,

and accurate way.

Management of market research

projects

Storytelling for presentations

Online questionnaries set-up

Microsoft Office and SPSS

Spanish

Native

English

C1

Portuguese

Advanced level - Celpe Bras

2016 - Present Senior Researcher

ProColombia

Leading the new research market area in ProColombia, conducting different online and offline quantitative and qualitative projects through diverse data sources to guide ProColombia's clients' strategy to export to international markets, invest in Colombia or attract international tourists.

Main achievements

Creating and leading "Ojos en el Mundo" the first online community for market research purposes through the Colombian diaspora worldwide with over 2.000 members that gather information all over the world identifying trends, consumption habits, and business opportunities to Colombia companies. Guiding Colombia's country brand strategy throughout several qualitative and quantitative studies within and outside Colombia leading to successful campaigns such as: "Colombia Land of Sabrosura" and "Colombia the most welcoming place on earth"

Networking with several market researcher providers worldwide. Leading more than 50 market research projects in a recursive, creative, and insightful way that guided several Colombian companies in their internationalization process.

2014 - 2016 FDI Attraction Analyst

ProColombia

Conducting desk research studies orienting more than 120 international companies in their process to invest in Colombia. Guiding ProColombia s FDI commercial agents to successful leads through potential client segmentation within the BPO, IT, and audiovisual sectors.

Main achievements

Creating a yearly segmentation, identifying over 850 leads with high potential to be contacted and persuaded to invest in Colombia.

Building and constantly updating 5 toolkits with key information about Colombia as the best FDI destination in the region in the BPO, IT, and audiovisual sectors.

Delivering business case analysis for 120 international companies. Gathering and evaluating data from major international databases such as Euromonitor, EMIS, BPR Benchmark, Gartner, among others. 2013 - 2014 Client Service Research Executive

Millward Brown

Developing strong commercial and methodological relationships with retail clients, deeply understanding their market research needs to guide their brand positioning strategies worldwide that clearly differentiate them from their main competitors. Main achievements

Conducting 7 brand tracking studies for Pepsi Central America including soft drinks, energizers, teas, and flavored water that represented more than USD 1 million sales for Millward Brown Colombia.

Coordinating 16 brand equity studies in Peru, Brasil, Venezuela, and Colombia for the whole brand portfolio of Kimberly Clark in Latinamerica (Kotex, Scott, Huggies, and Plenitud)

Orienting Abbot's communication strategy through the testing of more than 6 campaigns for their new products Ensure and Pediasure ready to drink and Similac Mama.

2012 - 2013 Client Service Research Assistant

Millward Brown

Creating and designing market research reports, assuring high-quality data from the questionnaire design to the gathering and processing stages, ensuring the delivery of insightful data that guided brand positioning strategies. Main achievements

Creating brand tracking reports month by month for the entire brand's portfolio of Kimberly Clark (including Kotex, Scott, Huggies) and the most important dairy company in Colombia, Alquería and its main 4 brands (Leche Alquería, Crema de leche Alquería, Avena Alquería and Puro Campo).

Understanding the impact of the marketing strategy of Kimberly Clark's brand in Latinamerica (Colombia, Perú, Venezuela, Brasil, Argentina) through the creation of 3 annual Brand Equity reports for their main brands. 2015 - 2017 Master in Marketing

Universidad de los Andes

2016 - 2016 Babson Entrepreneurship Program

Babson College

2007 - 2011 International Business Management

Universidad del Rosario

2020 Part-time teacher

Universidad Piloto de Colombia

Part-time teacher for market research and marketing strategy 2019 Innovation Award

ProColombia

Best innovation product - "Ojos en el Mundo" the first online community for market research purposes through the Colombian diaspora worldwide. (See: http://bit.ly/ojosenelmundo)

2018 Best Presentation Award

ESOMAR

Best market research presentation "Colombia, Land of Sabrosura" in one of the most important market research congress ESOMAR Main Fest Latin America 2018 - Buenos Aires (See: https://www.esomar.org/what-we-do/awards/best-presentation- award)

Education

Educational experience

Acknowledgments

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