Marketing Director

JOSCELYN GALLAS

*** * ****** **** ***, Los Angeles, CA 90732

Ph. 310-***-**** Email: **************@*****.***

Portfolios: http://www.migraineprojects.com/projects.html#

http://www.joscelynjones.com/promotions.html

(Publicity Demo Reel with Adobe Plug In)

LinkedIn: https://www.linkedin.com/in/joscelynjonesgallas

(LinkedIn Profile LA Times to Amazon corporate recommendations)

Executive Profile:

Highly effective Executive Marketing, Business Development, Technology, and Agency Leader 18+ years offering an array of skills in logical data analytics, problem solving, fiscal budgeting, streamlining business operations, cross-functional collaboration and team management.

Management & Leadership Skills: Planning & Execution, Highly Proficient

Assessment results: https://share.indeedassessments.com/share_to_profile/791239c0f378507aa1de521df8bef440eed53dc074545cb7

Sales Skills, Highly Proficient https://share.indeedassessments.com/attempts/b80be6c8a4d854b3ef3f70b5bb823fd9eed53dc074545cb7

An experienced Entertainment Professional with over a decade in implementing, creative media campaigns, utilizing strategic partnerships, leveraging C-Level contacts with and for some of the largest news and entertainment conglomerates in the world. A proven track record for data analytics, digital, social media, public relations, event management, and media relations with more than exceptional references expanding from those of boutique clientele to that of the Fortune 100.

“I worked closely with Joscelyn on partnership opportunities with Amazon and was extremely impressed with every interaction. She is a tough negotiator who is focused on mutual benefit and a superior customer experience. She marshaled resources and led the project through technical integration, marketing, legal and much more. I wholeheartedly endorse her to organizations looking for a high performing business development and marketing professional who consistently surpasses expectations!” -Tim Galvin

Business Development Corporate Executive Amazon.com

“Joscelyn is a highly intelligent perceptive woman. She called on me at Fox Searchlight Films for over two years, has been committed to capitalizing on the opportunity, to create and implement advertising campaigns in conjunction with specialized promotional efforts to create box office revenue. She will move on with the satisfaction of having accomplished that goal on multiple film releases. Joscelyn has also helped with Advertising and Public Relations for our various Academy Campaigning efforts over the years. She has incredible creative energies and refreshing idealism tempered only enough to accomplish what needs to be done. I highly recommend her in any position of work, leadership… ” Mark Geller Former Vice President FOX SEARCHLIGHT PICTURES a unit of FOX FILMED ENTERTAINMENT

Migraine Media Group http://www.migraineprojects.com/projects.html# (2007 - Present)

Title: Executive Director- Vice President/Corp to Corp Consultant

Contracts include: Rusty Island Potato Chips- Social Media, Digital Paid Media, Events, and Public Relations 2018-2019, Los Angeles Times-Education “Teacher Appreciation” Pilot Program Lead, Digital Partnership Development and Field Marketing for various events including the Food and Beverage,“Taste of LA” event at Paramount Studios https://events.latimes.com/taste/ 2016-2017, San Diego Union-Tribune- Education Initiative Program Lead, Developed Partnership with the California Teachers Association 2017, “Skinn” Cosmetics- Public Relations Tour and Sampling Plan, including Content Production and Media Planning for TV EVERYWHERE via SPECTRUM REACH contract 2017, HD Media Services A/V Equipment Sales (excellent references), H&R Block- Field Marketing and Public Relations contract, The Actors Hall of Fame's Premiere Benefit -Event Management, Sponsorship Sales, and Public Relations contract, Anthony Luti Law Firm- Public Relations contract, The Wilson Trial Group- Public Relations contract, Beachbody -Success Story Specialist and Infomercial Casting Contract, Identity Talent Agency-Branding Division contract and Talent Representation Contract; including various sports contracts. Jose Canseco- Concept Design and Delivery of Public Relations Plan, Public Appearances and online promotions in support of Jose Canseco's best seller, “Juiced” see link below, Ed Hardy Premiere Fashion Show-Sponsorship, Production, and Public Relations contract (MTV SHOW INTEGRATION with Publicity for the product launch of the clothing line), Focus Features-various Film Theatrical launches, Publicity Screenings, and Public Relational efforts, Atwater Music Studios -A&R, Sales, and Product Development contract. Jose Canseco example under Public Relations Link: http://www.migraineprojects.com/projects.html#

Migraine Media Group Corp to Corp Contract w/the Abacus Agency Headquartered in Canada 2017-2019

Title: Strategic Partnership Director (*Ad Tech layer for Digital Attribution is currently licensed by Facebook Corporate and in Beta testing for certain clients).

Achieved goals agreed by senior management

Managed Digital Marketing Campaigns

Los Angeles Office Head

Multi-Touch Attribution (Data Modeling)

AI Licensing Client Facing

Programmatic DSP Management

Account Management and Content Strategy

Oversee Project Management Teams

A/B Testing

Social Influencer Micro Campaign Management

Social Media Spend Management

Leverage quantitative analysis and industry research and present to potential partners

Executive C-Level contributor for Investment Opportunities, Management structure and reporting practices, Forecasting, Speaking Opportunities, Master Class Initiations etc.

Negotiated Ad Tech, AI, and SaaS services to large High Tech and Entertainment rolodex (Some Included Breakable Pictures, Toronto Film Festival TIFF, and Nickelodeon etc.)

Represented the Abacus Agency’s product offerings and their proprietary developed Facebook Corporate Ad Tech within the advertising community via various networking events and speaking opportunities.

Developed and launched the Los Angeles Office Master Class Premiere Event with Facebook LA Corporate offices for potential prospects, agencies, clients, press, and industry leaders.

Executive Press Release: https://www.prweb.com/releases/facebook_agency_abacus_opens_los_angeles_office/prweb15763154.htm

Samsung’s Dacor Luxury Appliances, https://www.dacor.com/experiences/events Los Angeles, CA 2017

Title: Marketing Consultant- W2 Contract on behalf of Target CW Staffing

Experiential Marketing Event Lead for GTM Product Launch of Modernist Line (Budget for events in Multimillions).

Developed marketing strategies including media and performance marketing tactics through the line, including but not limited to Digital, Social, TVC, Influencer, PR, direct-to-consumer, carrier and retailer marketing, OOH, and additional experiential elements.

Negotiated overall Social Media “Promoboxx” Software contract with corporate Samsung and managed implementation of the IT integration Nationwide across internal sales and external distribution channels.

Drove alignment with agencies by leading the business and creative briefing process and served as the key project manager through execution to ensure deadlines and deliverables are met (Team One/The Brand Amp Agency Public Relations Agency).

Lead the development of the Marketing Event and Public Relations Playbook:

Negotiated Partnerships with various Food and Beverage Shows, Media Outlets, Trade Shows, Restaurants, Hotel, and Resorts.

Hired and trained brand ambassadors to take ownership over the brand.

Identified key influencers/Celebrity Chefs, Foodies, Food Critics in every major city of the campaign.

Built key partnerships with companies such as: https://www.cavallopoint.com/ Cavalla Point, https://primeandprovisions.com/#Menus Prime and Provisions, https://serendipitysocial.com/greenwich-wine-food/ Greenwich Food and Wine Festival and various Wine Distributors regarding Dacor Wine Station Product Demonstrations https://www.dacor.com/products/collections/heritage/wine-and-beverage/heritage-winestation, Dallas NHL Stars https://www.nhl.com/stars/ and New York Mets https://www.mlb.com/mets for Product Launch Sporting Events etc.

Managed collaborative funding across partners.

Hired Celebrity Chefs, Social Influencers, and Celebrity Endorsements.

Helped to create and develop Re-Branding Marketing Strategies “Let the Show Begin” including Trademarking with Samsung legal team representatives.

Ensured close communications with feedback to Samsung Development teams in US and South Korea

PR Manager for many GTM Launches

Oversaw all Public Relations initiatives regarding product launch events including Hollywood Reporter Emmy Sponsorship 2017. Houzz’s Home Renovation reality show with Ashton Kutcher for Product Placement with Ad Integration Sponsorship 2018, and Goop’s preliminary pitch components for a “Pop up Kitchen Event” Title Sponsorship 2018.

Tribune Publishing (Los Angeles Times, Chicago Tribune etc.), http://www.tribpub.com Los Angeles, CA (5/ 2015-7/2017)

Title: New Business Development and Marketing Acquisition’s Manager (Interactive Department)

Digital New Business Department lead assigned by the SVP and EVP to cold call targeted accounts (Some included: Frontier Communications, Hulu, Amazon, Toshiba, HP, United Airlines, American Express, and AARP).

Devised new digital programs and led contract negotiations for revenue share models regarding content distribution opportunities (Some included: Delta Airlines, various Cruise Ships, and a Hospital bed entertainment console driven initiative).

Led "Subscribe with Amazon.com" initiative from analytics, business modeling, working the legal team on the initial contract, project management of the sandbox testing and concluding with market launch and ROI reporting.

Project Manager Lead and oversaw PM teams for projects initiated.

Devised and launched first Philanthropic Donation Based Digital Acquisition Model with charities such as St. Jude, LA Food Bank etc.

Audience Acquisition, Development, and Retention strategy leadership

Support ideation of new proof of concepts to further strengthen

Oversaw multiple digital Content licensing agreements.

Ad Sales Liaison with both Digital and Print Advertising Executive teams for Digital New Business Development Department Initiatives.

Oversaw all digital marketing, social media, SEO/SEM, email campaigns, A/B testing, UX UI design approval, and project management of all DIGITAL NEW BUSINESS INTEGRATED PARTNERSHIPS.

Continually align with Publishing Leads to understand focuses and ensure engagement roadmap includes strategies and capabilities to support their decision-making.

Launched Premiere Educational “Teacher Appreciation” Program for the Los Angeles Times and the San Diego Union –Tribune with substantial print and digital membership acquisition subscription growth. (Program activation rolled out nationwide post positive ROI and business financial modeling reporting, roadmap synopsis, and Executive Leadership program “Best Practices Playbook” was documented for the Regional Marketing Management teams).

Oversee build of detailed data and financial models and other analyses to facilitate decision-making.

Structured complex, ambiguous and potentially charged operational / business issues and develop compelling, insightful recommendations for Executive Teams Board and SVP above.

“What I like best about Joscelyn: Natural salesman, collaborative style but will continue to lean forward until she closes the deal or secures support from those that can help her achieve the objective. Focused - stays on plan, a professional! She is able to work effectively with minimal direction - establish the goal, let her map out the strategy and execution. Strong background in sales management, evident in the professional approach to the task at hand. She can close a sale /deal. Finally, Joscelyn is someone I enjoyed working with. Teammates and those she supervised shared that experience - she is respected for a strong work ethic, intelligence and for her support of those she interacts with. Superb teammate.”-Gary Olszewski Group Vice-President, Tribune Publishing

”Joscelyn contacted me to initiate a marketing partnership between Toshiba and Tribune Publishing. Joscelyn is obviously passionate about her product and represented Tribune enthusiastically with a great balance of persistence and patience. I would definitely work with her again if given the opportunity.” -Joyce Bane Toshiba Electronics NA

Business Development/Partner Marketing/Strategic Alliances Professional

Monster and Military.com http://www.monster.com http://www.military.com Los Angeles, CA (7/ 2011- 5/ 2012)

Title: Digital Enterprise Sales Manager (SaaS & Media)

Worked with top tier accounts around the world to develop comprehensive digital hiring solutions that helped our top Fortune 500 clients achieve their talent acquisition goals though Digital Media tactics. Clients Included: T-Mobile, Nordstrom, Nike, Tommy Bahamas, etc.

Identified potential business opportunities and sold solutions from custom built micro site platforms (IE Client career websites) to FACEBOOK and TWITTER social media page development that integrated with data feeds, then drove Facebook Ad campaigns.

Worked with Digital Sales Planning teams to disseminate NEW DIGITAL PRODUCTS to the Field with National Sales Executives.

Presented our Military TRANSLATOR SaaS to targeted Accounts/ Agencies included: T-Mobile, Safeway, Nike, ROKU, and Google etc.

Cross sold Cloud, ATS (SaaS), Yahoo Network Advertising, YAHOO Mobile, YAHOO SEO/ SEM.

Called upon COO, CMO, and IT C-level decision makers from the Fortune 100 to 500 business verticals.

5 Million Annual Budget 102% over quota

Media Manager for 15 + National Account Executives:

Provided guidance and technical direction to western regional National sales personnel, resolved problems and interpreted Company policy.

Directed the preparation of sales reports, analyzed and interpreted variations in sales forecasts and quotas and actual sales.

Planned and conducted periodic sales meetings to educate, train, and stimulate sales production.

T-Mobile Presentation upon request

Starz Entertainment Television Networks, https://www.starz.com/us/en/ Los Angeles, CA (10/2006- 8/2007)

Title: Manager, Affiliate Sales and Marketing

Determined how to affect, change, and maximize Starz Entertainment (SE) service subscribers, new subscriber acquisition, and revenue growth through promoting, selling, pricing, and packaging.

Recognized and approved digital television and online advertising opportunities; guided placement of banner ads and ad words; worked with e-commerce and design teams to define associated landing pages for Starz subscription acquisition revenue and SEO opportunities.

Developed and launched the first Starz SVOD/OTT free weekend preview campaign for Cox San Diego system then tracked and managed telemarketing campaign to potential subscribers who clicked via cross platform internet broadband digital video assets requesting the free weekend programming content. THIS WAS MAJOR A DIGITAL TRANSFORMATION GROUND BREAKING MARKETING ENDEAVOR LAUNCHED BEFORE ALL COMPETITORS (These practices are today an OTT industry standard).

Business modeling, influencing INTERNAL C-Level Executives and External Partners, Legal contract oversight, Engineering Project Management, GTM Planning and Execution B2C Campaign Management and final reporting (69% ROI on this SVOD PREMIERE DIGITAL INNOVATIVE INITIATIVE profit revenue within the multi-millions).

Supervisor of 2 direct reports (POS Managers)

Led product plans into a cohesive ecosystem roadmap

Partnered with Engineering, Training and Support teams on organizing go-to-market strategies, release notes, and support guidelines as I was the only executive at the time technical enough to do so.

Charter Communications aka Spectrum Reach (Formerly Adelphia/ Comcast/ Time Warner) https://www.spectrum.com/cable-tv

Los Angeles, CA (11/1998 - 9/2006) Title: Sr. Ad Sales Account Executive/ Film Specialist and Head of Entertainment Vertical D

Specialized in New Business Development & Account Management Head for Entertainment vertical Department.

Identified Created & developed Adelphia Media's first "Behind the Scenes" on-air promotional Content campaigns bringing new non-traditional revenue streams to the MSO’s bottom line.

Negotiated contracts B2B for B2C with various local, regional, national, and international clientele including: A/X, Mandalay Bay Las Vegas, Sony Pictures Entertainment, Paramount Studios, Universal Studios, Nike, Lionsgate, Warner Brother Studios, New Line Cinema, Fox Searchlight, DreamWorks, MTV Films, New Market Films, IFC Networks, MGM, United Artists, Focus Features etc.

Developed and managed on-air advertising campaigns, promotional events, and 3rd party sponsorship tie in’s for film release and premiere cable network programming launches including: “Lord of the Rings”, “Monster”, “Chicago”, “The Cooler”, “My Big Fat Greek Wedding,” “Napoleon Dynamite”, etc.

Managed public relations screenings and various duties from partnerships, events, to press junkets.

Established, developed, and led an entire new sales category/department 200% over quota.

National Cable Nomination from the Cable Advertising Bureau: Outstanding billing record in a specialized field.

Supervisor with 2 direct reports of an Inside Sales Representative and Editor for department.

All Sales awards below available to present upon request:

2000 Comcast Certificate of Excellence for recognition of annual performance

2001 Certificate of Achievement 116% over quota - Adelphia

2002 Certificate of Achievement 101% over quota – Adelphia

2003 Certificate of Achievement 210% over quota - Adelphia

2004 Certificate of Achievement 156% over quota – Adelphia

2005 Charter Media Star Performer Award

2006 Charter Media Star Performer Award

Entertainment Public Relations and Promotions Portfolio: http://www.joscelynjones.com/promotions.html

EDUCATION: California State University, Long Beach Degree: B.S. Business Administration Emphasis: Marketing with High Tech Designation Award Graduating Overall GPA: 3.0

MBA CANDIDATE: Some courses, degree uncompleted

SKILLS: MS Excel, MS Power Point, MS Word, MS Outlook, PC & Macintosh, HTML, Adobe Acrobat, Strata, Cable Scan, Quilted, Adobe Page Mill, NIELSEN NET RATINGS and MRI Media Matrix Software, Microsoft Visio, Google Analytics, Omniture, ComScore, Facebook Blueprint, CRM multiple Software programs Copper, Microsoft Dynamics, additional SaaS products including ones sold,1&1, Joomla, Wix.com, Google Docs/Suite, Key Note, Dropbox, Cisco WebEx, Zoom, Concur, GoToMeeting, Various ATS, Workday, Qwilr proposals, other Cloud Data platforms, PaaS Amazon Web Services IaaS MySQL

Salesforce, Expert Assessment results: https://share.indeedassessments.com/share_to_profile/8952d1bfbccccbfebf1dde2560d2d7a7eed53dc074545cb7

Marketing, Proficient Assessment results: https://share.indeedassessments.com/share_to_profile/0464fa304bb839017e7d52638caa32fceed53dc074545cb7

Sales Skills: Influence & Negotiation, Highly Proficient Assessment results: https://share.indeedassessments.com/share_to_profile/af76d291f71f24f51f59150910d426fceed53dc074545cb7

Management & Leadership Skills: Planning & Execution, Highly Proficient Assessment results:

https://share.indeedassessments.com/share_to_profile/791239c0f378507aa1de521df8bef440eed53dc074545cb7

EXTRA CURRICULAR ACTIVITIES AND AWARDS

· Member of Delta Delta Delta Sorority, VP of Academics

· National Cable Award Nomination from the Cable Advertising Bureau (outstanding billing record in a specialized field)

· Awards consecutively for meeting and exceeding budget expectations from respective employers 8 years in a row

· Member of SCCTA (Southern California Cable Telecommunications Association)

· Member of WICT (Women in Cable Television)

· Convergence Technology Council Member

· H&R BLOCK Award 2011 – Presented from the Hispanic Business Association California State University Long Beach

“Joscelyn was instrumental and a key figure in developing and streamlining marketing strategies, market penetration and mutually beneficial strategies to partner with her clientele. In her continually successful efforts to excel and exceed the expectations of her clients and Starz, Joscelyn developed and implemented the first SVOD (Video on Demand) free weekend premiere tracking program in Cox San Diego. Joscelyn is able to perform and actively prioritize multiple tasks to success. She achieves this success by identifying client organization needs, industry trends and Starz corporate requirements. She was always diligent about keeping up on industry technologies, marketing trends and consumer studies so she could always be an informed source for her immediate direct reports and her client. Joscelyn was always the first resource her clients would turn to whenever they had a need or idea they wanted to bring to fruition. Joscelyn always maintained a high level of understanding and knowledge of Digital Video, High speed Internet, Video on Demand and any client service bundling strategies.” -Christian Ramirez, M.A. STARZ ENTERTAINMENT, LLC

“Joscelyn is among the most creative, focused and goal oriented professional I have worked with in the entertainment industry. Her ability to implement a cohesive tactical agenda based on a well-developed strategic plan is quite impressive. She can easily integrate the wide variety of media, promotion, publicity and event logistics. She covers all the bases, and always with an eye for each important detail. Her follow-through and communication skills is equally impressive. She adheres to the plan and executes flawlessly. She has my highest recommendation.”- Rusty Citron President the Actors Hall of Fame

“I worked with Joscelyn at H&R Block in the Marketing Department several years ago. She works well with others and provided much needed guidance to our field teams in the Los Angeles area. Some of her projects continue today with much success in the Los Angeles area. She was a great partner to me in helping me get to up to speed when I started. I highly recommend Joscelyn her for her expertise and putting together winning strategies’”. – Magdalena Morales-Maithalouni Multi-Cultural Manager H&R Block

Additional College Experience and Technical Award:

Epson America, Inc. https://epson.com/usa

Title: Internship promoted to Content Coordinator

Developed the content of Epson America’s first generation OEM Website.

Product manager liaison for Web content amongst Senior Executives including: Marketing, Legal, Technical, Advertising, and Sales Departments.

Copywriter for OEM content that was duplicated internationally that included: product specifications, part descriptions from LCDs to Semiconductors, pricing, and technology innovations. (IE * Micro-electro-mechanical systems, or MEMS, is a technology for fabricating microstructures, micro sensors, micro actuators, and microelectronics on a single silicon substrate, glass substrate, or organic materials).

Portfolio: http://www.joscelynjones.com/images/web_epsoncredit.jpg

Developed and launched Epson America’s FIRST on-line parts and materials lead form. This effort secured a 10 million dollar LCD purchase from a major auto manufacturer immediately upon executing the initiative.

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