Social Media Marketing

Stacey Larter

Calgary, AB 587-***-****

www.linkedin.com/in/staceylarter/

http://staceylarter.com ********@*****.***

Marketing Manager / Content Manager / Digital Manager

Driven, Resilient, and Motivated Professional with Extensive Hands-On Marketing and Leadership Experience Who Combines Experience and Curiosity to Continue to Learn and Ensure Customer is Always Top of Mind. Strong advocate of the buyer’s journey.

Qualified practitioner with team leadership skills, relationship-building experience across organization with high level of self-motivation. Advisor in Bow Valley College mentorship program. SaaS experience.

Expertise:

·Have successfully increased ROI through digital marketing; increased Sales Accepted Opportunities by 10% by increasing Marketing Qualified Lead by 30%. Continued to increase MQL’s with further campaigns.

·Global marketing focus (EMEA, NAM, APAC, EURA) with targeted marketing.

·Work with third party vendors on branding and ensure that all materials including social, website and that other marketing programs adhere to the brand.

·Regional brand champion and manager, ensuring brand alignment and consistency across the region and markets.

·Manage social media and social media calendar.

·Liaise with Product Marketing,SME’s, Sales (inside and BD), C-level.

·Determine events and delegate and/or coordinate

·Work alongside Data Analyst, analyzing SEO, SEM, Google Analytics and determine course of action to increase ROI.

·Design and implement marketing campaigns that follow the buyer’s journey (whitepapers, webinars, podcasts, social).

·Work with SME’s to ensure content of all marcom is accurate and current; content management and authorship for all marcom including digital.

·Utilize Hubspot for email campaigns; work with Automation specialist, score each activity in the buyer’s journey campaign, allocating points for each Call-To-Action.

·Have a digital first mindset when developing and executing integrated marketing plans and initiatives to support the various regional and market needs.

·Run A/B testing and make necessary adjustments to increase ROI

·Content Management and proofing/editing

·Report to SR VP, managed a team of eleven direct reports

Program Skills:

-Hubspot ( 6 modules) One Space

-Wrike Adobe Photoshop (will need retraining)

-Survey Monkey MailChimp

-MS Office Salesfoce (will need retraining)

-PC & MAC Wordpress

-Oktopost Google Adwords

-SEM/SEO Hootsuite (social media)

-InDesign Photoshop

Stacey Larter ********@*****.*** Page Two

Professional Experience:

AVEVA SOFTWARE, (Formerly Schneider Electric Software), Calgary, AB 2011 - 2019

Senior Manager, Marketing / Marcom / Business Dev: Software: Oil & Gas, Global 2011 - 2018

Senior Campaign/Project Manager 2018 - 2019

Marketing: Oil & Gas, Petrochemicals. Metals, Minerals, and Mining

Managed global marketing strategy and campaigns. Designed and implemented strategies for product launches, experience with product offerings, releases, campaigns, and promotions. Co-ordinated information and built consensus among product managers, coordinators, designers, copywriters, regional managers, and subject matter experts.

·Managed budget for projects and advertising

·Designed and implemented lead generation campaigns, analyzed results, and improved programs that led to higher sales qualified leads and drove strategic growth.

·Delivered creative direction and oversaw production and distribution of electronic media promotional materials and advertising, including social media and trade publications, ensuring branding and campaign consistency.

·Provided sales team with sales collateral and enablement tools, supporting sales endeavors.

·Safeguarded branding and increased awareness and thought-leadership positioning by preparing all social media (LinkedIn, Twitter, Facebook).

·Assisted in copywriting and design for website and sales enablement tools, which resulted in documents written in non-technical, jargon-free content.

·Selected and managed 12+ industry trade show exhibits and 10 special campaigns annually in B2B sector, which increased visibility and awareness of company.

·Planned biennial user-conference that generated $600K, from determining theme to arranging agenda, ensuring well-rounded, information filled 3-day event.

·Led 2 large multi-faceted projects and 8 moderate-sized projects each month, ranging from thought-leadership activities to partnership project management.

·Led large global projects and coordinated with 4 regional marketing managers, 5 - 10 product managers, subject matter experts, and internal creative agency, resulting in projects that were satisfactory to all stakeholders.

· Execution of vertical-specific marketing which increased communication, and helped increase market share.

· Built collaborative relationships with verticals and partners (Cisco, Microsoft, Evans Consoles and customers) that increased my leadership skills.

DUCHARME, MCMILLEN, & ASSOCIATES CANADA LTD, Calgary, AB 2006 - 2010

Senior Manager, Business Development and Senior Marketing Manager, Alberta, Canada

• Led business development efforts and marketing of taxation services to Western Canada

• Researched sales markets and led B2B outreach to C-level personas for financial service products and secondary software product line.

• Responsible for all lead generation programs

• Conducted all Western Canadian branding, working with Toronto office

• Designed and developed all print and electronic marketing materials for Western Canada to industrial and oil and gas markets, assisting in filling funnel and keeping branding consistent, current, and interesting.

Stacey Larter ********@*****.*** Page Three

• Managed business cycle, including service development, diversifications, and client services, exceeding national sales targets as part of team.

• Authored and designed marcom collateral and social media

• Met all KPI’s

DELOITTE & TOUCHE LLP, Calgary, AB 2004 - 2006

Senior Manager, Business Development and Marketing, Western Canada

• Led business development efforts and marketing of taxation services to Western Canada

• Researched sales markets and led B2B outreach to C-level personas for financial service products and secondary software product line.

• Responsible for all lead generation programs as directed by the buyer's journey

• Performed market research and analysis, developing channel marketing, branding, initial presentations and proposals, and customized bid proposals with client and industry information that averaged 150 pages, introducing company to Canadian marketplace and penetrating market.

• Designed and developed all print and electronic marketing materials for Western Canada to industrial and oil and gas markets, assisting in filling funnel and keeping branding consistent, current, and interesting.

•Managed business cycle, including service development, diversifications, and client services, exceeding national sales targets as part of team.

• Authored and designed marcom collateral and social media

HAWORTH, Calgary, AB 2002 - 2004

Director, Marketing and Communications

Led team of 7 marketing professionals supporting international sales; directed company communications. Provided strategic planning, development, and implementation of print and electronic marketing.

Contributed to Company’s business plan, goals, and objectives; maintained ongoing communication channels between corporate teams and 2500 employees.

·Managed budgets >$1M; decreased marketing expenditures 42% by increasing efficiencies and vendor negotiations.

·Rebranding of SMED to Haworth International

·Developed marketing and communication materials for showrooms, sales team, fulfillment, and media outreach, providing project leadership to ensure successful on-time product launches and sales campaigns.

Education

-Diploma, Business Administration, Communications, With Distinction, St. Lawrence College, Saint-Laurent, Kingston, ON

-Certification, Dale Carnegie Team Leadership (3), University of Central Missouri, Warrensburg, MO

-Certification, Automation, Email Marketing, Inbound Marketing, Software Marketing, HubSpot, Inc, Online

-Certification, Customer Relations Management, St. Lawrence College, Saint-Laurent, Kingston, ON

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