Pharmaceutical Sales
Representative
Michelle
Regalla-Casto
Motivated, inspired, award-winning sales
professional with a unique ability to change the
healthcare professional's mindset by accessing,
developing and implementing action plans with
a complete understanding of local markets
making it possible to attain business goals. With
this, I have impacted the decisions and the
health of patients with chronic diseases and life
changing conditions. To this, I offer my extensive sales experience in the Cardiovascular,
Diabetes, Gastrointestinal, Respiratory, Pain, and my thorough understanding of Market Access,
PBMs, and Health Systems as I seek my next
professIonal challenge.
Contact
Address
6 Culpepper Dr.
Cross Lanes, WV, 25313
Phone
*********@*****.***
Skills
Business Analysis
Performance Management
Territory Management
Retention strategies
Product promotions
Network development
Strategic Planning
MS Office
Relationship Development
Work History
Cardiovascular Specialty
Representative
NOVARTIS Amplity Health, Charleston, WV
Collaborated with NOVARTIS CV1, CV2, and
HAS counterparts to identify business
opportunities, increasing Entresto usage across
physician specialties
Built relationships with primary care and
specialty physicians, pharmacists and nurses to
support proper use of Entresto
Instrumental in setting up meeting between
MSL and Aledade ACO WV to promote usage
of Entresto across the 37 practices in WV
increasing Entresto usage across physician
specialties
2017 PDI Leadership Award
Advanced Absolute Growth of RXs in T1 & T2
2017 and 107 advanced to Band 3
IC2 2017 6th Region, Top 20%
IC3 2017 6th Region, Top 10%
Amplity Advisory Pan
IC1 2018- 126.71%, 2nd Region, 12th Nation
IC2 2018- 117.86%, 5th Region, 40th Nation
IC3 2018- 112.07%, 4th Region, 28th Nation
2016-09 -
Current
Problem Resolution
Project Organization
Market research
Marketing understanding
Lead prospecting
Team Building
Budgets
President's Award 2018- Ranking #1Region
Amplity Special Bonus Award 2018 & 2019
IC2 2019- 114.22%, 4th Region, 19th Nation
IC3 2019- 128.19%, 3rd Region, 8th Nation
President's Award 2019- Regional Ranking #2,
National #11
IC1 Jan 2020- 112.70%, 5th in Region, Top 20%
Nation
IC1 Feb 2020- 115.37%, 2nd in Region, Top 10%
Nation
Diabetes Sales Specialist
AstraZeneca Amplity Health, Parkersburg, WV
Responsible for promoting Onglyza and
Kombiglyze XR
Launched Farxiga and Xigduo XR
Upon launching Farxiga grew MS 10% above
expectations in Q1-30.29%
Functioned successfully in the Parkersburg POD
with a high degree of sales proficiency
Effectively engaged and educated
healthcare professionals with superior product
and disease state knowledge
Xigduo Race to the Finish Winner
Used a wide variety of promotional resources,
analytical tools, and resources to maximize
effectiveness with customer needs.
2013-09 -
2016-06
Store Manager
White House Black Market, Charleston, WV
Responsible for managing Sales, Operations,
Asset Protection, and HR functions of $2M store
at the Charleston Town Center
Best New Store of the Year- 2012
Best Store ADS- 2012
Highest % to plan Q1/Q2- 2013
2012-02 -
2013-07
Senior Sales Representative
The Janssen Pharmaceutical Companies of
Johnson & Johnson, Charleston, WV
2003-06 -
2011-09
Covered territories in areas of southern and
central West Virginia
Successfully launched NuCynta IR & ER and
Xarelto
Responsible for developing 2 highly respected
GI physicians in Charleston and Logan who
were highly utilized on the Speaker's Bureau
Solely covered Clarksburg Territory for 6 months
in 2007 increasing Levaquin MS by 2%
Instrumental in recruiting, interviewing, and
training 3 representatives for the Clarksburg
Territory
President Circle 2008
Ranked in top 10% nationally for Aciphex Q1
2011 based on total number of prescriptions
(TRX).
Achieved #1 national ranking for Aciphex - Q2
2011.
Finished 18 out of 488 nationally for entire
portfolio - Q2 2011.
Leadership Award Q1 2005--chosen by
Regional Business Directors of 4 regions.
Ranked in top 10% of 488 nationally in TRX for
Levaquin - Q3 2010.
Field Sales Director Award - 2003, 2007, 2009
Education
Bachelor of Arts: Psychology
Marshall University - Huntington, WV
1990-08 -
1994-12