Social Media Marketing
Resume:
Tim Nichols
Executive Marketing Strategist
Areas of Expertise
Executive Leadership
Category Design
Digital Marketing
Marketing Automation
Global Marketing
Product Marketing
Strategic Planning
Brand Management
PR/AR
SaaS Marketing
Marketing Analytics
Pricing Expertise
Partnership Development
Professional Profile
Marketing executive, category creator and leader of marketing teams focused on delivering great experiences based on the customer journey. Track record of developing strategic and go- to-market plans that drive growth and profitability through strategic planning, team mentorship, data driven decision making, deep analytics and instilling commercial discipline. Experience
Vice President, Global Marketing
EPHESOFT Irvine, CA 2019-2020
• Created a new category, Context Driven Productivity, based on the Play Bigger methodology to expand market reach and accelerate pipeline creation for a Series A startup
• Reset demand generation strategic plan across digital, brand, events, PR, digital, content, social media, vertical, and product marketing, resulting in a 220% year over year lift in top of funnel leads
• Rebuilt and modernized MarTech stack from “start-up scrappy” to scalable systems with flexible architecture
• Launched brand refresh, new website, digital assets
• Owned and developed Analyst Relations with Gartner, IDC, Forrester and 451 Research
• Re-envisioned Ephesoft Mission, Vision and Values to support the Context Driven Productivity category launch
• Implemented employee mentoring, upleveled global marketing team talent level and aligned departmental objectives & key results with company strategic plan Vice President, Global Marketing
LASERFICHE Long Beach, CA 2016-2019
• Developed the three-year global strategy and execution plan across brand, events, PR, digital, content, social media and product marketing
• Created the global marketing plan to grow upmarket from SMB focus to midsize enterprise targets by implementing a segment marketing plan targeting the C-suite, LOB owners and influencers 1
Carlsbad, CA
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LinkedIn.com/in/TimNichols95
Team Development
& Mentorship
Managed teams across all
marketing specialties
Stellar record of hiring
rockstar employees to build
marketing bench strength
Employee mentoring, coaching
and career planning
RACI alignment of teams to
match marketing strategy
Results & progress achieved
through empowering teams
Tim Nichols
Executive Marketing Strategist
Key Media
Engagements
Non-Profit Board
Leadership
Chloe Nichols Foundation
2010-Present
Treasurer
SDSU Aztec Mentor Program
2015-Present
Executive Mentor
Partnership for Environmental
Progress
2015-2017
Board Member
San Dieguito Youth Softball
2013-2016
Board Member
VP Global Marketing @ LASERFICHE (continued)
• Launched a new WordPress website with refined message focused on delivering persona specific high impact assets
• Refocused social media into lead generation, public relations and brand engagement tracks
• Built the long-term growth strategy for the Laserfiche Empower conference for over 4,000 attendees, including design, keynotes, signage, marketing, and show logistics
• Organized product suite for a newly formed product marketing team and implemented QBR and disciplined go- to-market approach for SaaS and on premises software
• Executing long term plan to build the Laserfiche brand from a niche (vertical specific) brand to a globally recognized B2B partner via PR, social media and advertising
• Created employee mentoring program, new digital and product marketing teams, and reduced employee turnover LOB CMO, Fraud, Cyber Security and Financial Crimes FICO San Jose, CA 2015-2016
• Created the integrated strategy across field marketing, AR, PR, digital, content, social, and product marketing
• Restructured strategic plan to adjust for market changes due to regulatory and cyber security threats
• Led annual cross departmental tactical and strategic planning efforts by driving alignment on repeatable solutions
• Drove product webinars for over 750 attendees to generate demand and incremental sales opportunities
Vice President of Marketing
ONEHEALTH SOLUTIONS Solana Beach, CA 2012-2014
• Led the team responsible for marketing and analytics for a cloud-based SaaS social network start-up
• Won multiple product awards, including the 2013 Connect Most Innovative Product for Mobile Category and the 2012- 2014 Web Health Award for Mobile and Health Portal
• Strategic placements in Forbes, Executive Insights, Addiction Professional, and Healthcare Informatics
• Drove a 350% increase in consumer registrations
• Worked closely with B2B partners to drive NPS >50 2 Carlsbad, CA
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LinkedIn.com/in/TimNichols95
Tim Nichols
Executive Marketing Strategist
Major Partnerships
Sr. Director, Product Marketing and Partner Strategy BUZZTIME ENTERTAINMENT Carlsbad, CA 2006-2012
• Responsible for product marketing, partner development, advertising sales, strategic planning, and analytics for the leading North American in-venue MMO game system in a B2B2C business model
• Led go to market efforts for digital signage driving a 5% increase in company revenue in first year
• Created the annual company-wide business plan from 2009- 2012, including lead gen, acquisition, retention, revenue, business development, and ad sales roll-up plans
• Implemented syndicated research, surveys and analytics to measure company performance and tie marketing efforts throughout the customer lifecycle to drive performance Product Manager, Music Category
AMAZON.COM Seattle, WA 2004-2005
• Owned the $720M North American Music category P&L
• Achieved results through agile product management, research, customer segmentation, analytics and
management of 20 team members across buying, editorial, development and finance roles
• Created three-year category operational plan to introduce new features, improve unit sales, drive profitability and create a great customer experience
• Implemented price/elasticity-based discount music store increasing unit sales by 48% QoQ
• Managed multimillion-dollar partnerships with Sony BMG and Virgin to maximize unit sales
Sr. Product Manager, Prepaid Mobile
T-MOBILE USA Bellevue, WA 2002-2004
Responsible for the product management of the $660M T- Mobile to Go Prepaid Wireless product
Product Manager
AT&T WIRELESS San Diego, CA 1996-2002
Formerly GTE Wireless
Owned multiple different B2B and B2C products 3
Carlsbad, CA
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LinkedIn.com/in/TimNichols95
Education
BA - English, Pre-Law
San Diego State University
Graduation – 1995
GTE Marketing Management
Intensive Program
Fuqua School of Business
5-week program for high
potential marketing managers,
by Executive nomination only
Completed - 2000
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