Tim Nichols

Executive Marketing Strategist

Areas of Expertise

Executive Leadership

Category Design

Digital Marketing

Marketing Automation

Global Marketing

Product Marketing

Strategic Planning

Brand Management

PR/AR

SaaS Marketing

Marketing Analytics

Pricing Expertise

Partnership Development

Professional Profile

Marketing executive, category creator and leader of marketing teams focused on delivering great experiences based on the customer journey. Track record of developing strategic and go- to-market plans that drive growth and profitability through strategic planning, team mentorship, data driven decision making, deep analytics and instilling commercial discipline. Experience

Vice President, Global Marketing

EPHESOFT Irvine, CA 2019-2020

• Created a new category, Context Driven Productivity, based on the Play Bigger methodology to expand market reach and accelerate pipeline creation for a Series A startup

• Reset demand generation strategic plan across digital, brand, events, PR, digital, content, social media, vertical, and product marketing, resulting in a 220% year over year lift in top of funnel leads

• Rebuilt and modernized MarTech stack from “start-up scrappy” to scalable systems with flexible architecture

• Launched brand refresh, new website, digital assets

• Owned and developed Analyst Relations with Gartner, IDC, Forrester and 451 Research

• Re-envisioned Ephesoft Mission, Vision and Values to support the Context Driven Productivity category launch

• Implemented employee mentoring, upleveled global marketing team talent level and aligned departmental objectives & key results with company strategic plan Vice President, Global Marketing

LASERFICHE Long Beach, CA 2016-2019

• Developed the three-year global strategy and execution plan across brand, events, PR, digital, content, social media and product marketing

• Created the global marketing plan to grow upmarket from SMB focus to midsize enterprise targets by implementing a segment marketing plan targeting the C-suite, LOB owners and influencers 1

Carlsbad, CA

760-***-****

adfrjm@r.postjobfree.com

LinkedIn.com/in/TimNichols95

Team Development

& Mentorship

Managed teams across all

marketing specialties

Stellar record of hiring

rockstar employees to build

marketing bench strength

Employee mentoring, coaching

and career planning

RACI alignment of teams to

match marketing strategy

Results & progress achieved

through empowering teams

Tim Nichols

Executive Marketing Strategist

Key Media

Engagements

Non-Profit Board

Leadership

Chloe Nichols Foundation

2010-Present

Treasurer

SDSU Aztec Mentor Program

2015-Present

Executive Mentor

Partnership for Environmental

Progress

2015-2017

Board Member

San Dieguito Youth Softball

2013-2016

Board Member

VP Global Marketing @ LASERFICHE (continued)

• Launched a new WordPress website with refined message focused on delivering persona specific high impact assets

• Refocused social media into lead generation, public relations and brand engagement tracks

• Built the long-term growth strategy for the Laserfiche Empower conference for over 4,000 attendees, including design, keynotes, signage, marketing, and show logistics

• Organized product suite for a newly formed product marketing team and implemented QBR and disciplined go- to-market approach for SaaS and on premises software

• Executing long term plan to build the Laserfiche brand from a niche (vertical specific) brand to a globally recognized B2B partner via PR, social media and advertising

• Created employee mentoring program, new digital and product marketing teams, and reduced employee turnover LOB CMO, Fraud, Cyber Security and Financial Crimes FICO San Jose, CA 2015-2016

• Created the integrated strategy across field marketing, AR, PR, digital, content, social, and product marketing

• Restructured strategic plan to adjust for market changes due to regulatory and cyber security threats

• Led annual cross departmental tactical and strategic planning efforts by driving alignment on repeatable solutions

• Drove product webinars for over 750 attendees to generate demand and incremental sales opportunities

Vice President of Marketing

ONEHEALTH SOLUTIONS Solana Beach, CA 2012-2014

• Led the team responsible for marketing and analytics for a cloud-based SaaS social network start-up

• Won multiple product awards, including the 2013 Connect Most Innovative Product for Mobile Category and the 2012- 2014 Web Health Award for Mobile and Health Portal

• Strategic placements in Forbes, Executive Insights, Addiction Professional, and Healthcare Informatics

• Drove a 350% increase in consumer registrations

• Worked closely with B2B partners to drive NPS >50 2 Carlsbad, CA

760-***-****

adfrjm@r.postjobfree.com

LinkedIn.com/in/TimNichols95

Tim Nichols

Executive Marketing Strategist

Major Partnerships

Sr. Director, Product Marketing and Partner Strategy BUZZTIME ENTERTAINMENT Carlsbad, CA 2006-2012

• Responsible for product marketing, partner development, advertising sales, strategic planning, and analytics for the leading North American in-venue MMO game system in a B2B2C business model

• Led go to market efforts for digital signage driving a 5% increase in company revenue in first year

• Created the annual company-wide business plan from 2009- 2012, including lead gen, acquisition, retention, revenue, business development, and ad sales roll-up plans

• Implemented syndicated research, surveys and analytics to measure company performance and tie marketing efforts throughout the customer lifecycle to drive performance Product Manager, Music Category

AMAZON.COM Seattle, WA 2004-2005

• Owned the $720M North American Music category P&L

• Achieved results through agile product management, research, customer segmentation, analytics and

management of 20 team members across buying, editorial, development and finance roles

• Created three-year category operational plan to introduce new features, improve unit sales, drive profitability and create a great customer experience

• Implemented price/elasticity-based discount music store increasing unit sales by 48% QoQ

• Managed multimillion-dollar partnerships with Sony BMG and Virgin to maximize unit sales

Sr. Product Manager, Prepaid Mobile

T-MOBILE USA Bellevue, WA 2002-2004

Responsible for the product management of the $660M T- Mobile to Go Prepaid Wireless product

Product Manager

AT&T WIRELESS San Diego, CA 1996-2002

Formerly GTE Wireless

Owned multiple different B2B and B2C products 3

Carlsbad, CA

760-***-****

adfrjm@r.postjobfree.com

LinkedIn.com/in/TimNichols95

Education

BA - English, Pre-Law

San Diego State University

Graduation – 1995

GTE Marketing Management

Intensive Program

Fuqua School of Business

5-week program for high

potential marketing managers,

by Executive nomination only

Completed - 2000

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