Manager Marketing
Resume:
MYEA ACKERMANN
MARKETING MANAGER
WORK EXPERIENCE
Marketing Specialists
Performance Food Service Group 8/2019 - 3/2020
• Developed and published a comprehensive media kit of marketing opportunities for vendor sell-in.
• Negotiated and contracted vendor participation, increasing case, and region profit margins.
• Produced and published brand program & event collateral, vendor sell-in materials, and new item launches for B2B,/B2C channels across multiple market segments.
• Directed and executed all events, including; regional food show FoodCentric. Vendor participation 120 vendor booths, 768 restaurants & hoteliers attendees. Bi-monthly general sales meetings, product training, vendor sampling, customer cuttings, marketing events, and VIP reward trips.
• Analyzed program data to increase ROI, case growth and new segment increasing sales.
• Led Corporate Social Responsibility program initiatives with internal stakeholders. Manager, Brand Development & Creative Services
Nutranext™ a subsidiary of The Clorox Company 5/2017 - 8/2018
• Directed digital multi-brand product catalog, showcasing product portfolio of three natural product brands.
• Developed multi-brand tradeshow booth for largest natural product expos
• Led a team of four remote designers, oversaw the creative process, ensuring visual communications and brand standards.
• Ran overall marketing of the company’s health and wellness banners. Shopper Marketing Manager
Nutranext™ a subsidiary of The Clorox Company 12/2015 – 4/2017
• Oversaw annual budget of $1.2MM.
• Developed turnkey neck talker program, increasing sales by 36% at Target A&B stores nationwide.
• Produced millennial commercial spot for flight in permanent displays placed at regional BJs® club stores, from storyboard to production.
• Analyzed data to identify opportunities and developed multi-touchpoint shopper marketing initiatives and companies that increased sales.
Brand Manager
Rainbow Light® a subsidiary of Nutranext™ 1/2013- 12/2015
• Led agency rebranding initiatives with key internal stakeholders.
• Developed product/opportunity briefs and implemented brand strategies based on consumer and competitive analysis.
• Conducted brand review of product portfolio performance to identify improvement, new product opportunities, and trends.
• Preserved brand integrity across all company marketing initiatives, materials, and communications.
• Instructed product portfolio, product lifecycle, POGs, promotions, and pricing.
• Lead planning & execution for 23 channel specific tradeshows. Media Manager
Nordic Naturals® 2/2004- 12/2012
• Oversaw annual budget of $2+MM.
• Led social media planning and campaign activations.
• Cultivated effective relationships with media and influencers, yielding brand awareness and loyalty.
• Identified developed and published Brand Book and Style Guide.
• Managed media relationships, negotiations, and signing of contracts.
• Developed innovative marketing campaigns, unique PR strategies, and ROI benchmarks.
• Leveraged technical resources to design and create campaign deliverables.
• Directed marketing collateral, POS planning, vendors, and QA.
• Improved production process reduced cost and mitigated inventory risks.
• Managed company Social Reasonability programs and events.
• Recruited and managed sponsored athlete program. PERSONAL PROFILE
Dedicated marketing professional, offering
a comprehensive background in consumer
and trade marketing with extensive
expertise in creative and strategic
innovation, planning, and program
execution. Seasoned in executing digital,
in-store, and print campaign activations.
Demonstrated success in developing
processes to improve workflow, reduce
cost, minimizing risk, and maintain
regulatory compliance across channels of
trade. Proficient at identifying & resolving
problems, maximizing resources, and
ensuring optimal productivity. Strong data
visualization, program analytics, and ROI.
CONTACT
• 135 Red Fox Ridge Watsonville, CA
• Myealeann.Ackermann
@outlook.com
SKILLS AND ABILITIES
• Great communication and
interpersonal skills
• Excellent organization and multi-
tasking skills
• Motivated, enthusiastic and proactive
• Microsoft Office proficient
• Adobe skilled
• Project management
• Time management, process
improvement
• Analytically & ROI skilled
• Strategic and tactical planning
• Consumer Insights, market research
• Competitive intelligence
• Data visualization
• Media buying, negotiations
• Community, influencer management
• Digital and SM marketing
• Audio & video production
• Design leadership
• Creative mindset
• Storytelling
• Event planning
• Brand management
• Product innovation
EDUCATION
Colorado State Global University
Bachelors Degree in Marketing
Gavilan Collage
Associates Degree in Business
Contact this candidate