MYEA ACKERMANN

MARKETING MANAGER

WORK EXPERIENCE

Marketing Specialists

Performance Food Service Group 8/2019 - 3/2020

• Developed and published a comprehensive media kit of marketing opportunities for vendor sell-in.

• Negotiated and contracted vendor participation, increasing case, and region profit margins.

• Produced and published brand program & event collateral, vendor sell-in materials, and new item launches for B2B,/B2C channels across multiple market segments.

• Directed and executed all events, including; regional food show FoodCentric. Vendor participation 120 vendor booths, 768 restaurants & hoteliers attendees. Bi-monthly general sales meetings, product training, vendor sampling, customer cuttings, marketing events, and VIP reward trips.

• Analyzed program data to increase ROI, case growth and new segment increasing sales.

• Led Corporate Social Responsibility program initiatives with internal stakeholders. Manager, Brand Development & Creative Services

Nutranext™ a subsidiary of The Clorox Company 5/2017 - 8/2018

• Directed digital multi-brand product catalog, showcasing product portfolio of three natural product brands.

• Developed multi-brand tradeshow booth for largest natural product expos

• Led a team of four remote designers, oversaw the creative process, ensuring visual communications and brand standards.

• Ran overall marketing of the company’s health and wellness banners. Shopper Marketing Manager

Nutranext™ a subsidiary of The Clorox Company 12/2015 – 4/2017

• Oversaw annual budget of $1.2MM.

• Developed turnkey neck talker program, increasing sales by 36% at Target A&B stores nationwide.

• Produced millennial commercial spot for flight in permanent displays placed at regional BJs® club stores, from storyboard to production.

• Analyzed data to identify opportunities and developed multi-touchpoint shopper marketing initiatives and companies that increased sales.

Brand Manager

Rainbow Light® a subsidiary of Nutranext™ 1/2013- 12/2015

• Led agency rebranding initiatives with key internal stakeholders.

• Developed product/opportunity briefs and implemented brand strategies based on consumer and competitive analysis.

• Conducted brand review of product portfolio performance to identify improvement, new product opportunities, and trends.

• Preserved brand integrity across all company marketing initiatives, materials, and communications.

• Instructed product portfolio, product lifecycle, POGs, promotions, and pricing.

• Lead planning & execution for 23 channel specific tradeshows. Media Manager

Nordic Naturals® 2/2004- 12/2012

• Oversaw annual budget of $2+MM.

• Led social media planning and campaign activations.

• Cultivated effective relationships with media and influencers, yielding brand awareness and loyalty.

• Identified developed and published Brand Book and Style Guide.

• Managed media relationships, negotiations, and signing of contracts.

• Developed innovative marketing campaigns, unique PR strategies, and ROI benchmarks.

• Leveraged technical resources to design and create campaign deliverables.

• Directed marketing collateral, POS planning, vendors, and QA.

• Improved production process reduced cost and mitigated inventory risks.

• Managed company Social Reasonability programs and events.

• Recruited and managed sponsored athlete program. PERSONAL PROFILE

Dedicated marketing professional, offering

a comprehensive background in consumer

and trade marketing with extensive

expertise in creative and strategic

innovation, planning, and program

execution. Seasoned in executing digital,

in-store, and print campaign activations.

Demonstrated success in developing

processes to improve workflow, reduce

cost, minimizing risk, and maintain

regulatory compliance across channels of

trade. Proficient at identifying & resolving

problems, maximizing resources, and

ensuring optimal productivity. Strong data

visualization, program analytics, and ROI.

CONTACT

• 831-***-****

• 135 Red Fox Ridge Watsonville, CA

• Myealeann.Ackermann

@outlook.com

SKILLS AND ABILITIES

• Great communication and

interpersonal skills

• Excellent organization and multi-

tasking skills

• Motivated, enthusiastic and proactive

• Microsoft Office proficient

• Adobe skilled

• Project management

• Time management, process

improvement

• Analytically & ROI skilled

• Strategic and tactical planning

• Consumer Insights, market research

• Competitive intelligence

• Data visualization

• Media buying, negotiations

• Community, influencer management

• Digital and SM marketing

• Audio & video production

• Design leadership

• Creative mindset

• Storytelling

• Event planning

• Brand management

• Product innovation

EDUCATION

Colorado State Global University

Bachelors Degree in Marketing

Gavilan Collage

Associates Degree in Business

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