Digital Operations Manager

April Martin

276-***-**** **************@*****.*** linkedin.com/in/april-martin-b02a42156

A strategic and tactical operator experienced in driving system, process, and team efficiencies in retail and manufacturing organizations; while deploying change management methodologies that foster leading edge and innovative user experiences and solutions.

SKILLS

EXPERIENCE

Renfro Corporation Mount Airy, NC 2002 – Present

Digital Operations & Project Manager (2019 – Present) Digital Operations Analyst (2015 – 2019)

Product Owner of Enterprise Product Information and Digital Asset Management (PIM/DAM) system, enabling a 1 to 10 day increase in channel product information speed to market, 95% in content accuracy, and facilitating a 60% system adoption rate within first three years of implementation.

Execute the performance analytics strategy for ecommerce and content distribution activities for company owned, retail-partner and brand-licensor websites.

Utilize engagement and various other analytical insights to monitor and optimize content performance and create strategies for continuous improvement projects.

Design and managed Product Data Governance Committee to improve style and process standards for effectiveness and efficiency.

Collaborate continuously with key business stakeholders (i.e.: creative, technology, production, marketing, brand management, and merchandising) to ensure cross-functional alignment and overall collaboration on strategic initiatives.

Product Merchandising Assistant (2013 – 2015)

Supported merchandise purchasing and inventory control administrative activities

Coordinated vendor communication and engagement activities

Facilitated cross-functional communication for product development activities

Product Specialist (2011 – 2013) Product Coordinator (2010 – 2011)

Analyzed and coordinated product development elated documents and activities

Assisted in product-specific risk assessment, legal, regulatory and mitigation activities

Design and implement process improvement sessions to improve product quality and productivity

Product Development Coordinator (2008 – 2010)

Sales Administrative Assistant & Coordinator (2002 – 2008)

Duck Head Outlet Store Banner Elk, NC

Store Manager (1999 – 2002)

Long John Silver Restaurants NC

Assistant Store Manager (1984 – 1999)

Lowes Foods Hillsville, VA

Cashier (1994)

EDUCATION & CERTIFICATIONS

BS – Information Technology Health Informatics,

GPA – 3.92 Summa Cum Laude November 2011 KAPLAN UNIVERSITY

•Dean’s List (2 Terms); President’s List (6 Terms)

AS – Electrical/Electronic Technology Specialization in Computer Engineering,

GPA – 3.47 May 2002 WYTHEVILLE COMMUNITY COLLEGE

•Member, Phi Theta Kappa National Honor Society

Mastering Project Management February 2020

Master Certification in Agile and Scrum (PCAS) January 2017

Certificate, AI Adobe Illustrator October 2013

Certificate, Photoshop February 2013

Certificate, Principles of 5S in Lean Manufacturing February 2002

Certificate, Principles of Lean Manufacturing 101 February 2002

Certificate, Advancing in Management Seminar, in Retail October 1991

TECHNOLOGY

Microsoft Office Suite Dynamics 365 ERP SAP ERP Salsify PIM BazaarVoice UGC Platform Shopify eCommerce Platform Wrike Project Management Monday.com Project Management Asana Project Management

Data & Content Governance

User & Customer Experience (UX/CX)

User Generated Content (UGC)

Omnichannel Merchandising & Marketing

Business Intelligence & Analytics

Restaurant & Retail Management

Shopify

Agile / Scrum Project Management

Project Owner & Manager

Product Information Management (PIM)

Digital Asset Management (DAM)

Content Management (CMS)

Salsify Administrator 5 years

B2C and B2B Websites

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