AMOL SINGH

* ***** ***, *******, ** M*C*C*

647-***-****

adfr61@r.postjobfree.com

linkedin.com/in/amol-gusain

SUMMARY OF QUALIFICATIONS

• Solution driven and result oriented Digital marketing specialist with an excellent record in analyzing business intelligence in the field of digital marketing.

• Extensive experience in Google ads, Facebook ads and native ads established the working campaign by identifying and analyzing the previous data.

• Extremely motivated and skilled professional who's managed a number of pay per click advertising and online marketing campaigns across multiple verticals and online brands.

• I am able to effectively create paid search campaigns and marketing programs that often surpass campaign objectives and produce large scale revenues.

• I am a dynamic, growth oriented individual who consistently exceeds expectations and has a passion to drive results in any marketing setting.

• Experienced in Google Analytics to analyze and understand visitor traffic, which helped the business to update the marketing strategy.

• Extensive experience to implement SEO, SEM and SMM strategy by identifying the business need, resources available and geographical outreach.

• Programmatical experience on SEO tools; Google keyword planner and Webmaster tool and use of metatags embed in HTML to accomplish efficient quality and quantity of traffic in web application.

• Experienced in a broad range of technical skills including Programming, Database, Networking and architectural along with usage of the object-oriented system for constructing an exceeding product.

• Formulated automation using Excel Macros and VBA Developer for efficient data export from saved queries and databases; along with using database functions for creating filters and inserting subtotals. SKILLS

• Proficient In

• SEO, SEM, SMM, Email Marketing, PPC, Landing Page Optimization, Google Tag Manager, Google Data Studio, Google Keyword Planner, Search Console, Google Analytics, SEM Rush, Webmaster Tool, Yahoo Gemini, Taboola, MySql, SQL, WordPress, Html, Css,, XAMPP, MS Office (Excel, Word, PowerPoint, Visio) and Agile(Scrum), Network Architecture.

EDUCATION

• Advanced Diploma, Software Engineering Technology, Jan 2018 – April 2019 Centennial College, Toronto

• Bachelor of Computer Application, March 2013 – May 2016 HNB Garhwal University, India

CERTIFICATION

Advanced Google Analytics certification, Google

WORK EXPERIENCE

SEO Specialist (Volunteer) June 2020 - Present

INKspire Non-Profit Organization, Toronto, Ontario

• Completed a full website analysis to develop title tag, description of meta tags and highlighted and added relevant links to the website.

• Develop SEO strategies based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.

• Applied ethical SEO best practices when performing tasks such as keyword research, competitive analysis, content optimization, Meta tag creation, alt tag creation and social media optimization.

• Develop link building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes.

• Solved the issue of prerender server on a single page application website for better SEO performance. PROJECTS

Freelancer

Digital marketing professional. Google Analytics certified with skills including PPC/SEM, lead generation, analytics, SEO, social media, landing page optimization.

Skills

• Digital Marketing Strategy

• Search Engine Marketing

• Search Engine Optimization

• Social Media Marketing

Selected Projects.

Digital Marketing Specialist, 100 Miles Brand (https://shop.100milesbrand.com/) March 2018 - Present

• Implemented new SEO and SEM strategies, and google analytics to increase the conversation rate by 1.2%.

• Created key internet marketing activities to acquire and retain new client through email campaigns, social media and native marketing.

• Optimize advertising spending by implementing proper AdWords account structures, negative keywords, and A/B split testing.

• Use Google Analytics data to modify site content, achieve goals, and reach KPI's, including CPC, CTR, quality score, and ROI.

Business Analyst, June 2016 – July 2017

Pacenet Business Pvt, Ltd. Dehradun, India

• Developed the website using a WordPress template and customizing the theme as per the client need.

• Used essential WordPress plugins Yoast SEO, WooCommerce, Beaver Builder to enhance the website design, visibility on google, load time.

• Developed various custom financial report using VBA macros, MS Excel and Access that helped efficiently maintain clients records hence saving time by more than 1 hour.

• Act as the company expert in creating PPC and Google AdWords campaigns to be integrated with new website build that gave rise to the credibility of the web application on Google Search, this helped organization to have a prominent business.

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