creative

CHI TAN **********@*****.*** +** ****-****

Hey!

My name is Chi.

I’m a versatile, multi-disciplinary creative, with an extensive background in design, storytelling and branding (B2B and B2C); and have worked across a range of design disciplines spanning various industry sectors for the past 20 years.

I’ve facilitated, strategised, supervised and implemented creative strategies and projects on various mediums including print design, infographics, presentation design, social media, UI/UX design, websites, mobile apps, flash animation, video production, photoshoots, events; and made contributions to copy-writing and editing. Apart from the usual design career trajectory, I’ve done a short stint as marketing director for a start-up, and was integral in acquiring new clients and creating marketing campaigns; and have also recently worked as content project manager for a well-known tech company in the US (focusing on transcreation for the AU/NZ market). READ MORE past 5 years

**********@*****.*** +65 9025-4479

Lead Designer

Duxton Capital Australia

JUL 2018 – CURRENT

Was invited to work here in Australia with a long-time client of mine. The company owns a range of investment and financial subsidiaries, hotels, restaurants, vineyards, wineries, etc and are constantly expanding and acquiring new hospitality and agribusinesses.

• redeveloped branding for the Duxton Group (Duxton Water, Duxton Broadacre Farms, Duxton Vineyards, Duxton Orchard, Duxton Bees, Duxton Nuts, Duxton Driedfruits, Duxton Hospitality, Duxton Asset Management, Duxton Asia ex-Japan, Duxton Dairies)

• direct creative projects like presentation slides and marketing materials to onboard investors

• re-interpret /design investment overviews

• spearhead and develop innovative infographics to present otherwise dry financial information

• strategise and implemented creative branding across collaterals for hotels and restaurants

• develop branding and strategy for new brewery business as well as other new wine labels

• execution of print projects, infographic illustrations, infographic animations, graphic titles for videos; revamping the group’s website(s) and mobile sites (improved UI/UX coherence), restaurant/hotel’s interior space, collaterals like menus and ads CHI TAN

Creative Consultant

Creative Playground

MAR 2016 – JUL 2018

As a creative consultant, I implemented

and executed various strategy, branding

and design projects for my clients.

I’ve collaborated with agencies like

Hogarth Worldwide and Geometry

(Ogilvy), and many in-house teams across

industries in finance, tech, FCMG, just to

name a few.

At Hogarth Worldwide, I was contracted

as Content Project Manager for one of

the Big Four tech companies. I managed

the transcreation of the AU and NZ

digital markets; worked closely with the

ANZ editors on content, and with film/

music licensing managers; doubling-up

as Screen Builder when needed.

At Geometry, I collaborated with the

onsite team on multi-media projects with

various FCMG clients, and also worked on

rebranding Geometry’s collaterals.

Apart form servicing my clients, in my

spare time, I had a side e-commerce

business where I sold my design work

and engaged with influencers to market

them on Instagram. These items were also

placed in local retail stores for sale.

Marketing & Creative Director

RL Club Singapore

SEP 2015 – JUL2017

** Integral in winning the account of

StarHub (Singapore telco) to integrate

their rewards program with our white-

label digital rewards app.

• New Business, Client and Consumer

Acquisition & Loyalty

• Creative Direction, Campaign

Strategies, Project Management

• Strategized/implemented Branding &

Marketing Campaigns

• Content and Design for Social Media &

Traditional Marketing

• Copy Writing/Editing

• Collaborated with HQ in Russia and

Development Team in Amsterdam

• Market Survey Implementation

In a nutshell, I strategized, implemented,

packaged and presented creative

solutions for our mobile rewards platform

to new operators (malls & telco as

collaborators), clients (brands/outlets

as paying customers and consumers

(shoppers/end-user).

Maker & Surface Designer

NOV2014 – JUN 2015

I was in Northern California working on

other art/design-related projects like

silkscreen printing & block printing on

various surfaces; painting and also making

concrete/cement objects (from scratch).

I sold these hand-made designed objects

online, and at flea markets in the Bay Area

and in San Francisco.

CHI TAN **********@*****.*** +65 9025-4479

Design Consultant / Creative Director

The Farm

AUG 2008 – NOV 2014

In August of 2008, I set up my own little design house, “TheFarm ~ delivering fresh creatives”. It was a creative hub where freelancing illustrators, editors, writers, photographers, web developers and graphic designers exist synergistically under one roof.

• Creative Direction / Art Direction / Design

• Led in New Business Development / Client Servicing

• Managed a range of freelancers from different disciplines

• Carried projects from concept and planning to design production and client management, right through to FA

• Budgeting and timelines

Sample Portfolio of Clients

1. Singapore University of Technology

(SUTD)

• won the pitch both years running for

their Open House microsites 2012 &

2013 (design, UI/UX)

2. thehoneycombers.com

a website and e-newsletter delivering the

latest in fashion, shopping, travel, nightlife,

beauty, wellbeing and home news

• rebranded their logo and website into

something fun, bright and readable, to

cater to a more discerning, trendy and

sophisticated readership

• collaborated with developer to improve

website and SEO

Creative Director

Splash Communications

AUG2007 – JUN2008

• directed various design projects

including marketing, packaging design

and photo shoots for CAAS( Changi

Aviation Authority of Singapore), TCC,

Silk Air, Les Amis Group, and more

• managed a team of designers, art

director, editor and writers

• conceptualised ideas for pitches

• engaged freelancers including stylists,

make-up artists, and photographers

• liaised with clients, and client servicing

• oversee all projects from conceptual

stage, through production, to FA

Associate Art Director

SPH Magazines (SilverKris)

JAN 2007 – AUG 2007

• worked mainly on SilverKris – in-flight

travel magazine of Singapore Airlines

• content research for stories

• collaborated with photographers,

illustrators and writers

• sourced for travel photo content

• liaised with printers for production of the

magazine(s)

• familiar with press-checks, colour proofs

and ozalids

Freelance Designer

NOV 2004 – JAN 2007

I freelanced for 2.5 years, enjoying

the freedom it allowed for my travels/

backpacking, and seeing the world

through different lenses.

Clients include Apple, IMG Fashion

(Singapore Fashion Week), Legg Mason

Int’l Equities, Asia-Europe Foundation,

PanPac Media, Hotel InterContinental

In my down-time, I upskilled by brushing

up on my HTML and CSS skills so I

could code simple websites, and to

better communicate with external web

developers.

beyond the last 5 years

3. welcome real-time

a global loyalty solutions provider in the

payment integrated value-added service

space

• spearheaded the rebranding of their

corporate collaterals, which include print

(branding manual, logo, data sheets),

and screen projects (website, portals,

animation, video shorts)

4. IMG

a global sports, fashion & media business

• collaborated with IMG World events

in their partnership with HSBC

Women’s golf tournament events for 5

consecutive years

Designer

various design houses and agencies in Singapore & Sydney, Australia DEC 1999 – OCT 2004

I started in traditional print design and interactive media (presentational and interactive cd-roms and video broadcast) in Sydney

(Australia); segued to branding and print in Singapore, art-directed product and fashion photoshoots for lifestyle magazines, and have also slowly amassed some digital media experience as well in later years. I’ve collaborated with writers, editors, illustrators, photographers, digital developers, account managers, business development managers; and have led teams and freelancers on projects from concept right through to the finished product. Clients include BMW, Goldman Sachs, Air New Zealand, Subaru, Singapore Tourism Board, TBWA Singapore, Telstra (Australia), Yalumba Wines, J. Walter Thompson CHI TAN **********@*****.*** +65 9025-4479

other

With a solid foundation in my craft in terms of technical skills and story-telling, sensitivity with spatial awareness, colour and typography, I am versatile with the various design disciplines and have a strong aesthetic and cultural sense (having travelled widely, and also lived and worked in various cities).

I notice things and am good at connecting dots, and I’m interested in expanding my career to include more branding/marketing strategies, research, and content creation.

I would like to delve more and contribute to creative strategic roles within a company (in-house), or with a client (in an agency)... but am open to other creative roles as well.

Coffee, or a quick chat?

Portfolio link: https://www.dropbox.com/s/tyhwwprkwclgnzq/Chi_Portfolio2019.pdf?dl=0 TEACHING

EXPERIENCE

Volunteer Teaching

@ Bruce Peru

Cusco, Peru

Taught kids between

the ages of 4 – 13 in

English, Math, Art &

Craft.

Relief Teaching

@ Victoria Secondary

School, Singapore

Taught Art and

Design to Secondary

1 students. Primarily

Adobe Photoshop and

Adobe Flash. Their final

assessment was to pick

one of 3 songs and

produce a 30 sec music

video in Flash.

OTHER WORK

EXPERIENCE

I did a lot of other

work while I was

at university, and

also while I was

backpacking. Jobs

include bartending,

waitressing, museum

assistant, working in a

bookshop, working in a

pharmacy, working on

a farm.

I was a professional

badminton player for

Singapore, and also

represented the state

of New South Wales

(Australia), in my late-

teens.

EDUCATION

1999 – Graduated from the University of Technology, Sydney (UTS) with a Bachelor of Design

in Visual Communication (Second Class

Honours)

1992 – Graduated from Raffles Junior College

(Singapore) with GCE ‘A’ Levels

SOFTWARE SKILLS

Adobe CC – Photoshop, Indesign, Illustrator,

AfterEffects, Flash, XD, Dreamweaver,

Premiere, Acrobat

Apple Suite – Keynote, Pages, Numbers

Microsoft Suite – Powerpoint, Word, Excel

Sketch

LANGUAGES

English – Fluent

Mandarin – Conversational

Spanish – Needs brushing-up

INSPIRED BY

Art, Architecture,

Design, Travel,

Wilderness, Pop-

Culture, Alternative

Cultures, Indigenous

Tribes, Yoga

& Meditation,

Good Beats,

Tech, Typography,

Photography, Dance,

Prose, Illustration,

Packaging Design and

most of all, exploring

and learning something

new everyday.

Contact this candidate