Social Media Digital Marketing

H A R S H E E N P A T E L

• Digital Marketer •

+254-***-***-*** • **************@*****.***

Nairobi, Kenya

• E X P E R I E N C E •

**** - **** ******** ************* *** Events Ltd

Events Marketer- Part Time

Digital marketing executive for concerts, exhibitions and conferences. Directly responsible for and handled strategy planning, creation and execution of various large-scale digital campaigns for Facebook and Instagram, involved in the promotion of several events. Additionally, I personally manage all social media accounts, involved with sponsor marketing activities and customer interactions. Skillset: Digital Advertising, Social Media Management, Content Strategy, Campaign Strategy, Campaign Management, Community Management, Customer Service, Vendor Relations, SEM, SEO, Analytics.

2014 - 2015 Nooitgedacht / Olympus HK

House Committee Member

Marketing & Communication and Seniors & Alumni Portfolio's: Directly responsible for a section of 30 students. Controlled all communications distributed to the residence and broader student community. Content planning, creation and distribution. Created the seniors and alumni database, newsletter, managed communication, planned and executed events involving esteemed alumni.

• Q U A L I F I C A T I O N S & S K I L L S •

Bachelors in Management Science (Marketing) -

University of Stellenbosch, South Africa.

Advanced Google Analytics Certification

Google Ads Certification

Social Media Marketing - Facebook & Instagram

Search Engine Marketing

Search Engine Optimization

Social Media & Community Management

Brand Strategy

Webflow Web Design Skills

Adaptability, creative problem solving, and the application of technology in real world situations are some of my strengths. Marketing in a digital world provides new challenges and new opportunities to learn and interact with a wide variety of audiences. An in- depth and extensive understanding of these audiences and their behavior online is essential. With a lengthy formal and informal education within the digital marketing space, as well as several years of experience in planning, creating and executing several social media branding strategies, lead generation and promotional campaigns. I am now seeking to enhance my skillset and apply my knowledge to a new challenge.

• A B O U T M E •

2017 - Present Three Sixty Degrees Enterprise Ltd

Marketing Manager

Digital marketing strategy lead and point of contact with the sales team for a medium sized business in the telecommunications industry. We utilize LinkedIn and Google for several content promotion, lead generation and brand building strategies.

Skillset: B2B Lead Generation, B2B Marketing, Content Strategy, Brand Building, Digital Strategy, SEO, SEM, Sales, Procurement.

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