Social Media Marketing

Experience

Events Manager, Catering & Sales Director, Emerald Lake Golf Club

Matthews, NC — 2019-2020

• Billing, invoicing and created event packages with pricing

• Manage servers and server’s schedule

• Handle marketing and social media accounts for venue

• Direct and plan weddings, tastings and other events

• Manage catering services and created food and beverage menus for all events

• Manage client accounts and seek out bookings for venue Social Media Advertising, Prime Social Group

Charlotte, NC — 2017-2019

• Work collectively with team to identify and use the most appropriate social media venues to target the right audience and increase profit.

• Generate sharable content to promote artists and drive media presence. Marketing, Roxbury Nightclub

Charlotte, NC — 2019-2020

• Assisted marketing campaign in online publication.

• Continuously improved brand image and direction

• Used social media platform to spread brand awareness to a wider audience. Event Marketing and Promotions, Bar Management Group Charlotte, NC — 2016-2019

• Designed and implemented new marketing strategies to promote events

• Created ongoing dialog with leaders to collaborate and brainstorm on how to expand, promote, and strengthen the organization.

• Developed a database of hotel contacts/concierges

• Acted as a liaison between the organization and hotel concierges to provide constant, up-to-date entertainment options for their high volume of guests.

• Discovered strategic business opportunities through collaboration with concierges implementing rewards for those who effectively promoted events. Promotions, Kovick

Charlotte, NC — 2014-2016

• Executed successful social media marketing campaigns.

• Established and maintained relationships with various vendors, sponsors, and different organizations.

• Designed marketing promotions for soft openings leading up to grand opening of restaurant.

704-***-****

************@*****.***

LAYLA ESTRADA

Event Industry Professional

References

Trey Morton, (704)

773-0454

Rick Webster, (704)

649-9930

Tyler Foster, (770)

530-2434

Education

University of North

Carolina at Charlotte

Charlotte, NC

Bachelor of Arts in

Communications

Skills

• Bilingual

• Extreme attention

to detail

• Problem-solving

• Multitasking

• Creative and

personable

• Personable

• Self-motivated

• Adaptable and flexible

• Organized

• Ability to work well

under pressure

Contact this candidate