Digital Marketing

Gang Wu

Mobile: +1-646-***-**** Email: *****@***.*** New York, NY

EDUCATION

New York University New York, U.S.

Master of Science in Integrated Marketing (Concentration: Marketing Analytics) (GPA:3.6/4.0) 09/2017-01/2019 University of Chinese Academy of Social Science Beijing, China Bachelor of Science in International Economics and Trade(GPA:3.3/4.0) 09/2013-07/2017 WORKING EXPERIENCES

UniCareer New York, U.S.

Marketing Analyst 03/2019 – 04/2020

Sorted out up to 20,000 international students’ employment situation from internal CRM(Customer relationship management) system; conducted data scraping and cleaning for further analysis.

Took charge of over 40 marketing campaigns, including 50+ online webinars, 20+ offline career workshops, 20+ campus talk, 3 networking mingle and other offline networking events; Increased volume of quality leads to operation department by 75%.

Used Excel and Tableau to visualize marketing compaigns’ data to measure their performances and generated weekly quantitative reports of customer feedback on campaigns and products.

Assisted in managing the official social media accounts on WeChat, LinkedIn. Increased the number of subscribers of UniCareer’s LinkedIn official account by 40%.

Established cooperative relations with 30+ Chinese Students Scholars Associates and educational consulting companies.

Leap Insurance Agency New York, U.S.

Marketing Intern 11/2018-03/2019

Conducted research for potential markets in first-tier cities such as Boston and Los Angeles through online data collection, telephone interviews of apartment buildings, and visits to rental agents. Made quantitative reports based on data collected from the research to help devise strategies on expanding into new markets.

Designed and conducted social media marketing strategies for Leap. Established and managed official social media accounts. Increased the number of subscribers of Leap’s WeChat official account by 33%, and PV(page view) by 111%.

Completed advertising and promotion of online media and offline activities, so as to raise the brand awareness and increase the conversion rate.

Niche Consulting New York, U.S.

Marketing Intern 07/2018-11/2018

Assited in designing and establishing official website, and managed daily contents. Responsible for YouTube advertising and Google Adwords.

Managed the official social media accounts on WeChat. Increased the number of subscribers of WeChat Official Account by 40%, and PV by 70%.

Developed 20 campus partners, expanded to 80+ WeChat Groups to attract target audience. Vipshop Guangzhou, China

Marketing Intern, Commercial Center 09/2016-12/2016

Assisted in writing the commercial plan of a four-month project whose objective was to increase the traffic to the website, and collecting sales data of products for analysis.

Coordinated with other departments to collect the price of products and analyze the future price by Data Analysis Tool in Excel, so as to adjust the price of our own. EXTRACURRICULAR ACTIVITIES

NYU Taekwondo Club- Squad leader 02/2018-12/2018

Coordinated and managed team practice and events. Organized team members to attended tournaments, such as National Collegiate Taekwondo Association college national championship. Advertising Week New York 2017- Volunteer 09/2017

Assisted in coordinating and managing the events, and in promoting Advertising Week in social media platforms. Townsmen Association- President 09/2014-06/2016

Planned and organized 10+ campus activities and responsible for obtaining sponsorship. SKILLS

Analytics: Marketing (SEM, SEO, Digital Marketing); Data Visualization; Business Analytics Software: Google Analytics; SQL; Tableau; SPSS; SAS; Microsoft Office Suite Languages: Mandarin(native); English(professional); Cantonese(native)

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