Social Media Developer

DENISE CAMPBELL

m: 862-***-**** ***********@*****.*** - www.mygoldenpen.com/portfolio - www.blackenterprise.com/author/laidlerd/

Career Profile: Ten-year track record of targeted communications in banking and financial services; new media and publishing; healthcare, technology; careers & lifestyle; entrepreneurship and small business. Interested in challenging communication opportunities that leverage the strengths, experiences and capabilities within my communication toolkit for organization's communication planning, content strategy and development

PROFESSIONAL EXPERIENCE:

eClerx Limited

Senior Communication; Content Development & Strategist

08/2017-present

•Writes, edits and oversees the production and dissemination of strategic communication materials and communications planning including online feature stories, blog posts, case studies, fact sheets, presentations, and video scripts for Financial Markets; Cable and Telecommunication, Digital and Technology divisions pipeline including developing an editorial calendar, sourcing and pitching story ideas, and editing content

•Sole writer and content editor of all external and internal communications for company’s three verticals to stakeholders, including drafting, editing and designing communication materials promoting company campaigns, products and services

•Partner with business leads and Executive staff to create written and digital materials in support of company's overall strategic initiatives and specific business campaigns

•Collaborates with design, production and web development teams to deliver final product across various communication platforms

•Simplify and craft complex, esoteric industry information and concepts into strategic messaging aimed at key audiences as well as external and internal stakeholders

GoldenPen Ink Communications

Independent Communication Consultant; Content Developer 2000 – 07/2017

•Responsible for communication planning and content development for Executive - level and signature events, brand marketing and multi-stakeholder communications — well adept at translating complex socio-political and financial information into easily understandable content

Research and interview subject matter experts, entrepreneurs, thought leaders and corporate figures for articles and blogs on assorted topics including International Development topics, Healthcare, Entrepreneurship, Finance, and current affairs.

Write, edit and oversee the production and dissemination of strategic communication materials, including online feature stories, blog posts, case studies, fact sheets, presentations, video scripts

Conceptualize, develop and write content and communication and event marketing material aligned with Bank of America's Executive level global and national signature events.

Successfully manage all facets of the communication process under aggressive deadlines, including coordination, writing, editing/proofing, production, and quality control.

Write and edit content for diverse communication and marketing materials for various financial service lines of business including Global Banking & Markets, Global Corporate & Investment Banking; Wealth Management, Global Marketing & Corporate Affairs

Clients and projects include: Bank of America Merrill Lynch; Fast Company; GMAC and Company Advertising; Harlem Business Alliance; HuffPostBlackVoices; Jamaica Tourist Board;

Janssen Pharmaceutical; Konica Minolta; State of Louisiana, Office of the Lt. Governor; Prudential Bank; TD Ameritrade; UBS Bank, Montefiore Hospital; View B.I

Earl Graves Publication/Black Enterprise Magazine

Independent Content Developer/Freelance Writer 09/2004 – 4/2016

•Creation of a package of short and long-form content including lead and feature articles, blogs, related social media postings on various topics including: Banking and Financial services; Personal Finance, Healthcare and Wellness; Careers and Entrepreneurship; Travel & Lifestyle;

•Contributed character profiles to magazine’s annual diversity, entertainment, and corporate lists

•Created and disseminated B2B Marketing and event marketing content development for minority owned and small businesses

•Researched and interviewed personalities, entrepreneurs, and corporate figures and thought leaders for lead and feature articles

•Utilized communication planning and project management skills to build strong internal relationships while working in a fast- paced environment

Rockefeller Foundation 01 – 7/2013 Writer

•Provided strategic communication support and executive messaging within the Foundation’s four program areas

•Assisted in the implementation of a cohesive communication strategy to bolster the Foundation’s reputation as a leading and influential voice in international development.

•Wrote and curated the Foundation’s quarterly newsletter, 2012 annual report, web content and videos based on Foundation programs, projects and grantee stories such as Climate Change; Educating Women and Girls in Africa; Smart Power for Environmentally-sound Economic Development, Impact Investing and others.

•Managed a subset of the Foundation’s communication activities including web content strategy and development, internal guidebooks for Knowledge Management, and social media.

•Created the Foundation’s Communication Style Guide to provide a comprehensive reference and resource for all Foundation staff; promote and ensure uniformity, consistency and editorial accuracy, across the organization and all public-facing, written communications.

FedEx/Global Hue 2008-2009 Editorial Director, Content Developer and Lead Writer for Small Business microsite

•Created a comprehensive, all-inclusive microsite for small business owners that amalgamated FedEx's existing and prospective customers

•Responsible for creation and development of editorial content relating to all aspects of the site including: finance, lifestyle, healthcare, budgeting that impact small business owners

•Researched topics and issues relevant to growth and development of target readership’s businesses and interests

•Interviewed subjects matter and industry experts and thought leaders for feature articles, content and video

ESI Design 2008

Content Developer; Lead Writer

•Wrote and edited communications reports and presentations for Pfizer, detailing ideas and solutions that addressed the company’s internal and external communication challenges and pinpointed effective methods to unify Pfizer message and brand

•Developed web content and shopping guides for Best Buy’s secondary, female- targeted website

•Strategized, developed and created innovative concepts, content and communication planning efforts with design team for client communication

EDUCATION:

American University; M.A., International Communication

Columbia University Graduate School of Journalism, Certificate Program

Columbia University, School of International and Public Affairs

New York University: B.A. - Political Science; English with a specialization in writing

SKILLS:

Microsoft Office Suite; Windows 10, 8, XP; MS SharePoint 2016, 2013; Peoplesoft; Content Management System: WordPress; Drupal; Style Guides: APA Style; The MLA Style Manual; The Chicago Manual of Style. Blog writing; Social Media Platforms; Proficient in Spanish; conversant in French.

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