Sales Head

*

entrepreneurial skills

SHALAY SRIVASTAVA

+91-708******* ***********@*****.***

Lucknow, UP

CAREER SUMMARY

A seasoned Sales & Marketing professional with over 20+ years of extensive experience in Telecom & Consumer Durable (FMCD) Industry encompassing Sales & Marketing, overall Profit Centre Operations, Channel Sales & Development, Annual & Monthly Business Plan, People & Channel Management, Revenue Generation, New Product Launch, Marketing (BTL activities), Credit & Inventory Management, Pricing & Scheme Management Having extensive work experience in direct marketing (rural & urban both) for tapping users of Telecom / Consumer durable products. Ability to perform under pressure in a highly competitive environment, drive and motivate highly target oriented team to ensure business expectations.

AREAS OF EXPERTISE

CAREER TIMELINEhttp://sharpindustries.org/index.html

CAREER HIGHLIGHTS

Indian Furniture Products Limited

Sales Head (Nov’ 18 to till date)

SALES & BUSINESS DEVELOPMENTOPERATIONS

Spearheading operations in north, east and central India including Sales & Marketing (BTL), visibility, Production, Operations, Customer Satisfaction, Human Resource, Administration and Strategic Accounts in accordance with the company objectives.

Developing Business Plan – Monthly & Annually, Achieving them month on month.

Enhancing distribution network thru appointing more distributors & dealers in channel network.

Ensuring strong & prompt support to be given to sales team for after sales.

Forecasting proactively for product sales along-with new product development based on feedback.

Controlling market credit & chasing collection follow-up.

Monitoring field performance of sales & backend team on daily basis and achieving agreed monthly targets.

Developing demand pull and implement sales strategies for achievement of high margins and profitability

Maintaining SKU wise inventory planning for production based on demand & supply.

Ensuring profitable business results through the sales team periodic sales meetings to monitor open issues and progress of agreed action plans.

Formulate & implement GTM (go to market) strategy for premium models in coordination with the Marketing team.

Implement sales promotions, trade programs, retailer advertising and premium product showcases at the right Point-of-Sales.

SBML ( SPD - Samsung India Electronics Pvt Ltd - Handset division)

Retail Head – UP West– Sales & Marketing (Sep’ 15 to Nov’ 18)

SALES & BUSINESS DEVELOPMENTOPERATIONS

Spearheaded entire Sales operations for Samsung mobile handsets & accessories in UP-west including Sales (100cr monthly)& Marketing (BTL), Administration and Strategic Accounts in accordance with the company objectives.

Ensuring strong & prompt support to be given to sales team for after sales.

Handled team size of 115 (on role), 1400 SEC & SEC lite promotes.

Monitored sales forecasts for each product& SKU’s and territory based on historical data, market trends, Competition activity, promotional strategy and sales efforts.

Ensured 100% coverage to our channels of distributors (106 nos.) & retailers (7000 nos.) with in respective beat.

MARKETING & PUBLIC RELATION

Headed a team of 20+ strong executives for revenue enhancement & engaging trade on inputs with better visibility – Samsung Blue wave (455 no installed)/ fixture (1500 no installed) / GSB / in shop branding – targeted all RCM onwards outlets – 2400 nos. / Engaging promoters / marketing programs / Promoters – SEC & SEC Lite etc.

Recruited SEC S Band & SEC 3 as per plan in coordination of zones.

Maintained attendance & leave records on daily basis. Reviewing performance of SEC & SEC S band and SEC 3 with all segments IMEI productivity & growth.

Developed and plan marketing strategies to grow revenues, improve coverage, better account & market penetration and enhance competitive position in the geography & enterprise accounts.

Planned& implementing various product launch, contents & services partnership, marketing communication strategy as per marketing calendar, BTL activities based on the on prepared budget on monthly/Yearly basis.

Identified& finalised various vendors for final executions per company policies and acting as SPOC person for Brand.

TEAM MANAGEMENT

Developed& managed sales team through effective communication, product knowledge& skills development.

Monitored field performance of sales team on daily basis and achieving agreed monthly targets.

Ensured timely appraisal of performance potential of each member of the sales team

Retained& engaged the talented employees with complete focus on strong collaboration for best results performance and identifying non-performers, mentoring and coaching them to achieve expected productivity.

As Bareilly Cluster Head (Sep’ 15 to Mar’ 16)

Spearheaded team of 35 direct employees – ASM/s / SO’s and maintained strong hold on business with 35 direct distributors.

Stretched mobile & accessories business from 14 cr to 24 cr per month in short span of 7 months.

Enhanced distribution channel -WOD from 1400 to 2200 no / SPWOD from 700 no to 1100 nos.

Previous Companies

Reliance Communication Limited – AGM Sales – Delhi & NCR Nov’09 to Sep’ 15

Bharti Airtel Limited -- Zonal Sales Manager – Indore, Gwalior, Bhopal Jul’ 05 to Nov’ 09

Idea Cellular Limited -- Channel Operation Manager - Haldwani (UP West) Jul’04 to Jul’ 05

BPL Limited -- Area Sales Manager – Jaipur Jul’ 97 to Jul’ 04

AWARDS & ACCOLADES

Six Sigma Yellow Belt Certified in Processes at Airtel 2006

Best Zonal Sales Manager – July 2008

Won Prestigious Bali Trip (PAN India Contest Oct 2008)

Best Cluster - Retail - April 2011

ACADEMIA

1994 MBA (Marketing) from Veer Bahadur Singh Purvanchal University

1991 B.Com. from Lucknow University, Lucknow

OTHER CERTIFICATION

Nov 2016 – 17 Advance Digital Marketing Training Program from DSIM, Malviya Nagar, Delhi.

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