Product Marketing Professional

Matt Knudson

linkedin.com/in/mattsilentk https://www.knownbold.com

****@*******.**** 972-***-****

Summary

Self-motivated and hard-working business development professional with a service-oriented leadership skill set and a proven track record of closing and growing business. Experience

Owner

Known Bold

Nov 2017 - Aug 2020 (2 years 10 months)

I am responsible for all services that my agency provided, including:

- digital ads through Facebook and Google

- web design

- search engine optimization (SEO)

- lead generation

- reputation management

- content creation

- social media management

- custom built affiliate marketing systems

Skills used: Social Media Marketing, Marketing Communications, Sales Management, Product Marketing, Market Research, Online Marketing, Email Marketing, New Business Development, Product Development, Customer Relationship Management (CRM), Adobe Photoshop, Product Management, Business Planning Director of Business Development

RYSE Supplements

Nov 2017 - Jun 2019 (1 year 8 months)

At RYSE, my role was primarily in B2B retail partnerships. I managed 3 staff members and developed systems and strategy behind our customer service, affiliate marketing, and digital advertising efforts. I was able to close a large opening purchase order with GNC, a national supplement retailer. Additionally, I helped create an affiliate marketing system that grew to be one of the largest in the industry. Director of Business Development

ICON Meals

Jun 2015 - Apr 2018 (2 years 11 months)

At ICON, my primary role was B2B retailer partnerships. During my first year, I identified the need for an affiliate marketing system to help grow our website revenue. This program proved to be a vital lifeline when the USDA changed it's laws on selling meals to retailers across state lines. By the time I le, this program our affiliates had a combined following of over 40 million on social media and generating substantial revenue. I also had the opportunity to consult on the efficiency and productivity of our operations. Skills learned or used: Marketing Communications, Teamwork, Problem Solving, Recruiting, Sales Operations, Operations Management, Manufacturing, Finance

Matt Knudson - page 1

Strength & Conditioning Intern

East Tennessee State University

Jan 2015 - May 2015 (5 months)

During my internship with East Tennessee State University, I primarily worked with the university Men's and Women's Soccer teams, as well as the So ball team. I was responsible for testing athletes, identifying needs that we could meet in the weight room to increase performance on the field, developed training programs for athletes to follow, and led athletes in training sessions. Additionally, I had the opportunity to aid in testing and data analytics of PhD dissertation research. Lastly, I was graced with the opportunity to aid in the testing of United States Olympic Team athletes competing in Bobsled, Skeleton, Baseball, and Wrestling. A er testing, we would meet as a team and review the data collected, o en comparing professional athlete performance to that of a college level athlete.

Assistant Manager

Winslow's Deli

Aug 2013 - Jan 2015 (1 year 6 months)

I am proud of my time at Winslow's Deli as I was hiring as a line cook and worked my up to assistant kitchen manager before eventually being offered the Assistant Manager role while still pursuing a college degree full- time. As Assistant Manager, I was responsible for all staff and operations during shi . I also worked closely with the kitchen and cra beer shop to review inventory and other needs so to reorder inventory when needed. During shi, I always made the point to talk to every table and build up our reputation when it came to customer service.

Project Management Intern

Choate Construction Services, LLC

May 2013 - Aug 2013 (4 months)

My time as a Project Manager Intern was extremely rewarding. Day to day I was responsible for aiding in OSHA safely seminars every morning, as well as safety checks around the job site 3-5 times a day. I worked hand in hand with our superintendents to run quality control of subcontractors, as well as to update our site blueprints with new submittals from the architect. I also met with the project manager and assistant project manager 2 times per week in order to review our week ahead, confirming scheduled work with subcontractors, as well as keeping up with project budget.

Education

East Carolina University

Bachelor of Science (BS), Kinesiology and Exercise Science 2010 - 2015

Fundraising chair for the American Cancer Society's Relay for Life event. Body member of the Kinesiology Majors Club, a service club for future fitness and sports professionals. Millbrook High School

High School, College/University Preparatory and Advanced High School/Secondary Diploma Program

2006 - 2010

Varsity Football, Graduated in top 30%

Licenses & Certifications

NSCA-CPT - National Strength and Conditioning Association (NSCA) Matt Knudson - page 2

CPR, First Aid, and AED - American Red Cross

Skills

Sales • Product Marketing • Business Development • Social Media Marketing • Social Media • Marketing • Cross Selling • Vendor Management • Customer Relationship Management (CRM) • Marketing Strategy Matt Knudson - page 3

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