SANJOG RAI

Event & Marketing Professional

Event and marketing professional with 10+ years of experience from positions in BD and marketing. Strength focus around creating brand experience, maximizing the opportunity and value from assets. Successful planning and execution of various marketing campaigns, trade shows, product launches, conferences and events. Recognized for unconventional and conceptualize marketing ideas to create 360 degree brand marketing plan. MBA – MARKETING Masters, 2005

Indian Institute of Science & Management

Ranchi, Jharkhand

Bachelor Graduated, 2003

Marwari College

Ranchi University

Ranchi,Jharkahnd

10+2 senior secondary, 2000

Doranda College

Ranchi University

Ranchi Jharkahnd

Events & Exhibition Brand marketing Corporate communication

BTL activation Product promotion and

Branding

Event and marketing promotion

collaterals preparation

Vendor management Retail store branding

Conceptualize marketing &

development

Education

Key Skills

About Me

10Years experience

March 30, 1980

New Delhi

982*******

adfpie@r.postjobfree.com

May 2019 – Till now

HEAD BD & CS

HKB Marketing Solution Pvt Ltd

New Delhi

New client acquisitions and maintaining a client relationship

Responsible for proposing an overall business target and monthly revenue forecasts.

Brief and train the sales team to create leads and briefs.

Planning, directing and coordinating various aspects of the business.

Team handling including creative and operation and look after all the nitty-gritty of the projects. Accomplishments

Finolex multi city branding and activation

Shoppee of UTL solar in entire Maharsthra & Odissa June 2018 – May 2019

HEAD BD & CS

EPM India Pvt Ltd

New Delhi

New client acquisitions for events & exhibitions

Handling major existing major clients and get more business opportunity

Making deliverable proposal presentation for clients in different BTL activations

Managing proposals, submissions & bid

Participating new business contract negotiations

Team handling including creative and operation

Managing and planning for all deliverables of event and exhibitions

Collaborated closely with clients in the development and execution of all demand generation activities including campaigns, events and trade fairs

Created event focused marketing materials and communication to drive attendance

Planned and executed all aspects of trade shows and customer events from venue, booth design, signage, AV etc.

Accomplishments

360 degree market activation plan for EKZONOBEL for new weathersheild brand including PAINTER MELA

International exhibition in DUBAI & Germany for MDPH (Z BLACK), Executed brand recall activation in INDORE

ADITYA BIRLA SUN LIFE INSURANCE market activation including TIER 2 & 3 cities, Market activation & mall activation

August 2015 – April 2018

HEAD MARKTING & EVENTS

Skonnects marketing Pvt Ltd

New Delhi

Backhand support of Brand for any ground activation or marketing plan.

Maximize high visibility and high recognition to the product through different ways of marketing promotion. Work Experience

Suggesting innovative way to showcase brand/product in any on ground activation through utilizing new technology.

Coordination with brand internal team of corporate communication and creative agencies to make out final creative layout for any corporate events.

Help in planning product launch events involving PR agency & creative agency

Preparing costing & budgeting of projects

Coordination with PAN INDIA vendors

Preparing marketing and BTL & ATL activity for clients

Team handling and coordination with all design team and operation Accomplishments

WON a project of LIUGONG INDIA PVT LTD in BC INDIA of 600 sq mtr stall and introducing the FLOGOS technology 1st time in BC INDIA, Awarded best concept stall & increased footfall by 70% than last year.

WON a project of SOLLFEGE INDIA PVT LTD PAN INDIA experience centre and added new vertical of interior in the organization which enhanced the growth by 30% business.

Asia’s best experience centre for HILTI INDIA PVT LTD

WON a project of LUMINOUS INDIA rural BTL activity for north region

Handled ARIJJEET SINGH live show with MAX RETAIL and REDIO MIRCHI

PC JEWELLER NAVRATRI decoration across INDIA

PANASONIC camera dealer launch

August 2013 – July 2015

Snr Marketing Manager

Red Cube marketing Pvt Ltd

New Delhi

Business development through different vertical of exhibition & Events

Prepare marketing campaign plan as per client requirements

Understanding the touch points of every bit of promotional campaign for clients

Understand the brief and coordinate with the design team with their brief Accomplishments

WON gold medal for best design communication delivery in IITF exhibition stall

Introducing COFFEE with MD at SAFRON MORPHO as counted now HR ENGAGEMNT POLICY August 2012 – July 2013

Marketing Manager

PICO concepts india Pvt Ltd

New Delhi

Business development through different vertical of exhibition

Prepare communication to showcase on exhibition stand

To download brief and coordinate with the design team

Preparing exhibition/event collateral for the specific event

Coordination with the operation team for successful projects and cost negotiation with vendors

Preparing and sending the sales report

Accomplishments

Won big project of PUTZMEISTER stand of 900 sq mtr in BC INDIA EXHIBITION

Brought FRENCH EMBASSY for PAN INDIA exhibition stall fabrication partner August 2009 – July 2012

Marketing Manager

REE Events & Exhibition Pvt Ltd

New Delhi

Generate leads for different vertical of exhibitions

Working on the concepts for stall design with the graphic team

Start to end project execution

Selection of vendor for different state exhibition

Weekly meeting schedule planning with the clients

Brought additional work of launch of Shidhartha group

Working based on sales target

To build an effective relation between the client and continuously working on generation of business from existing Clients

To identify business potential and to formalize strategies for new business.

Researching the viability of Event / Exhibition / Business Events.

Coordination with different vendors & suppliers.

To prepare costing & budgeting for the project.

Prepare marketing presentations, Plans and Briefs March 2007 – June 2009

A.M ( MICE)

Bellset entertainment Pvt Ltd

New Delhi

Plan & target the potential Medical Conferences / Event Organizers for the events

To identify business potential and to formalize strategies for new business.

Researching the viability of Event / Exhibition / Conference Projects & Business Events. Travel, Transport & Accommodation Management for the conference & Events

Negotiating with Hotels, Airlines & travel Agents for better rates for the conferences / Events

Researching in detail the exhibition program and putting together a complete business & Project plan.

Contacting potential sponsor, and recruiting them onto the program.

Working with the government and industry and sponsors to get them to promote the event

Prepare marketing presentations, Plans and Briefs

Work and liaise with the Industry Associations Exhibitors, Corporate and Sponsors

Selling the sponsorship package & bare space for the exhibition.

Ad sales for the souvenir.

Looking after secretariat management / Venue Management / Registration Management / Staff management during the conference.

Brought major clients for the exhibition stand for GSK, J&J in PEDICON 2008 & NGV Exhibition for Green fuel energy, Everest kanto, Ram & Rail Spa Italy, Tommasito Achile. September 2005 – Dec 2006

Marketing Executive

NJS network Pvt Ltd

New Delhi

Responsibilities:

Handled travel support for Ranbaxy doctors meet

Handled travel support for ASICON

Languages

Hindi

English

Playing soccer Fishing

Reading Music

Father’s Name: Mr. Ram Prasad Rai Marital Status: Married Birthday: March 30, 1980 Nationality: Indian

Gender: Male

Declaration

I, SANJOG RAI, hereby declare that the information contained herein is true and correct to the best of my knowledge and belief.

Sanjog Rai

Personal Interests

Personal Details

Contact this candidate