Bibi Luzárraga

Doral, FL 786-***-**** adfoox@r.postjobfree.com

Marketing & Administrative Specialist

Professional marketing leader adept at providing both practical and creative strategies that enhance company positioning and scale revenue growth. Skilled in utilizing sound theoretical knowledge that enable companies to exceed business targets. Premium client service provider adept at increasing client loyalty and retention. Experienced in analyzing compounded client grievances to provide creative solutions. Dedicated team player committed to results. Quick learner and effective communicator who thrives in highly competitive, multi-task environments and works well under pressure and deadlines. Self-autonomous, self-motivated, and detail oriented. Adept at facilitating multiple projects of varying priority simultaneously with minimal need for oversight. Open and willing to relocate as necessary.

Areas of Expertise

Cosmetic & CPG Industries

Brand Positioning

New Product Development

Formulations & Packaging

Digital Marketing

Visual Social Marketing

Copywriting & Editing

Facebook, Twitter, Pinterest, IG

Interpersonal Skills

Oral Communications

Microsoft Office Suite

Google Analytics

EDUCATION

Bachelor of Arts in Marketing & Communications Florida International University, Miami, FL

TRILINGUAL

Fluent in English, Spanish, and Italian (verbal & written)

PROFESSIONAL EXPERIENCE

F T T LLC. (MIAMI FREE TRADE ZONE), Miami, FL, September 2019-Present

Web Sales & Marketing

Establish social media presence for the company on Facebook, Twitter, Pinterest & Instagram. Measure ROI via analytical data. Generate and develop warm, New Business leads. Enter customer requests on QuickBooks daily. Backed up Director of Operations in generating complex reports in QuickBooks. Regularly report data to the CFO.

Key Accomplishment: Secured a new distributor and new clients.

MERRILL LYNCH / BANK OF AMERICA, Miami, FL, 2018

Special Projects Coordinator

Facilitated initiatives for the ‘Special Conversion Project’, confidentially transferring Merrill Lynch Wealth Management client accounts from Bank of America accounts to an entirely different & secured platform. Coordinated with the Special Conversion Project team to scan all documents which, led to the creation of new electronic access to Merrill Lynch’s wealth clients’ accounts. Assisted the Operations Division (Security Clearance Department) for New Account openings via Due Diligence (SBS World Bank System).

Key Accomplishment: The ‘Special Conversion Project’ was finalized ahead of schedule, despite extremely tight deadlines which, resulted in thousands of new Merrill Lynch Wealth Management accounts to be established.

Key Accomplishment: Within two (2) months, over 80 new international Merrill Lynch Wealth Management accounts were opened in a group effort of the secured Operations Division.

PROTONIK USA LLC, Doral, FL, 2013-2018

Administrative / Sales & Marketing Assistant

Aided the CEO with administrative functions. Assisted the Finance Manager with Accounts Payables/Receivables, collection efforts and, implemented the company’s new file system. Facilitated all office administrative tasks. Supported the Vice President of Marketing with Public Relations, advertising, bilingual PowerPoint presentations and, other marketing initiatives. Drafted executive-level business correspondence.

Key Accomplishment: Ensured daily administration ran smoothly for Executives and the company.

ALFAPARF / B.I.P., Coral Gables, FL 2009 -2012

Special Projects Manager

Facilitated marketing tools and administrative functions for the Creative Education division. Conceptualized and executed Education events. Processed travel requests for 65+ employees, Regional Education Managers, and Guest Artists. Oversaw Academy Class schedules and Master Calendar while advising clients of the Academy. Created a team environment and coordinated with Regional Education Managers, the Creative Director and, Guest Artists for updated trainings to align with the Academy schedules. Collaborated to execute seminars and events that align with The Academy Education calendar with the Creative Director. Reconciled credit card statements and expense reports monthly.

ADDITIONAL EXPERIENCE

EL ESPECIAL CORPORATION, Marketing Executive/New Business Development, Miami, FL, 2008-2009

ORIGINAL IMPRESSIONS LLC, Marketing Consultant, Pinecrest, FL, 2005-2007

CREATIVE MINDWORKS CORP, Advertising Executive, Miami Lakes, FL, 2004-2005

ALFAPARF / B.I.P, INC International Marketing Manager, Doral, FL, 2000-2004

Key Accomplishments: Positioned entrance & penetration of luxury Italian hair care line into the USA.

oSecured advertising/PR campaigns, tradeshows, (from floor layout, conceptual design of booths, travel, client sales meetings, educational stage, model roll calls & releases, Guest Artists’ travel & hotel accommodations,, evening entertainment, twice served as Corporate Tour Guide in Italy to all distributors & guests (groups of over 50+);

oDeveloped & coordinated distribution of new training materials & tools; reported to Global Marketing Director based in Italy & VP of Sales

oEnsured the immediate sell thru of the brand new, reformulated hair care line (Semi di Lino/Illuminating Shine) to all distributors which, were shipped within six (6) 40’ ocean line containers.

oDesigned & developed a new hair care line in Bergamo, Italy at Corporate headquarters

SHISEIDO U S A, Latin American Marketing Manager, Weston, FL, 2000

L’OREAL USA, International Training Director, Manhattan, New York City, NY, 1998-1999

L’OREAL USA / PARBEL, INC., International Brand Ambassador, Miami, FL, 1997-1998

Traveled overseas 75% of the time within North, South, Central America, The Caribbean & Europe.

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