Social Media Marketing

Amit Karnik

Phone:+91-961*******. mailto : **********@*****.***

Professional Synopsis:

MBA (Information Management) with multifunctional experience in varied aspects like Marketing Campaigns (Promotional, transactional, service and educational), Data Management, Simulation and Analysis, Customer Segmentation & Communication, Business Intelligence, IT-Software Management and Branch Banking.

Stint of 11+years with HDFC Bank as Vertical Head (Designation : Assistant Vice President) - Marketing Campaign Designing and Communication Execution involved

o Managing all the marketing campaign activities for Key Verticals - Retail Assets, Payment Business like Cards (Credit

& Debit), Third Party Products like MF & WM, Merchant Acquisition

o Managed a team of 34 enthusiastic IT individuals across different locations in HDFC Bank

Last stint with Bajaj Finserv Ltd as a National Manager for Business Intelligence and Risk Campaigns Jan’2017 to Jan’2020 involved o Development of pre-approved bases for various secured and unsecured loans across the organization

o Identification of key customer segments using descriptive analysis, enhancing the data quality to build on additional data points, evolving process to develop alternate data sources for further analysis

Keen planner & strategist with proven abilities in devising processes to accelerate business growth.

Core Competencies:

End to End Customer Life Cycle Management

Welcome Call Spends Based Smart Pay, Bill Pay

Activation Spot spend Increase Analytical Campaigns Dormant – NU Term Products Educational Campaigns

Operation Management

Campaign Execution Dashboard MIS Vendor Management Campaigns across channels Cost Management Process Development System Management

Unica-Affinium Campaign System Continuous Process Improvement BigData management for analysis and data lakes

Managing efficiency of various

internal & external Vendors

System Upgradation Tableau and PowerBI dashboard

Stakeholder and Team Management

Manage small-big teams at multiple

locations

Campaign Execution TAT managed Team Trainings

Year on year Productivity

management

Resource Planning

Employment Highlights:

Jan’17 to Jan’20: Bajaj Finserv Ltd National Manager BI & Campaigns (3 yrs)(Team Size:14)

Installing, stabilizing and infusing the usage of newly acquired software IBM-Unica Campaigns in the organization.

Development of process for creating risk preapproved bases for various product of BFL like PL, Consumer Durables, Business Loans, Mortgages, LAP, etc. basis various customer, company segmentations using various bureau data, multipliers. Applying multipliers, challengers and DOE.

Identified key sets of customers using descriptive analysis which were not targeted by the business units. This helped into deeper segmentation from 10 segments to 17 segments.

Key player in designing, deploying Real Time Communication Systems in Bajaj Finserv using Unica- IBM Interact system. Enabled lift of 2.3 times over BAU(business as usual) in Consumer Durable business due to the real time communication system.

Managed accurate data development, upload in CRM (Salesforce), maintain data sanctity and monitor the movement of data in CRM.

Process data analysis on the BigData extracts of various modules of CRM.

Helped in strategic planning of maintaining of DNC (Do not Call), DND (Do not Disturb) and NDNC

(National do not call as per Trai regulations) customers.

Mar’ 2005 to Dec’16: HDFC Bank Ltd Vertical Head-AVP (11+yrs)(Team Size :34)

Customer Centric marketing Campaign Designing and Communication Execution looking after all the marketing campaigns, customer analytics and categorization & branding for six key verticals- High Net worth Clients, Super Premium Cards, Private Banking Group, Direct Banking Channels, Third Party Products and Retail Assets.

Achievements

Successfully executed Marketing campaigns which have grown exponentially from less than 100 to 1200 per month.

Along with the BTL campaigns, customer trigger-based campaigns were developed for targeted marketing to improve ROI.

Social media campaigns were implemented (Facebook, Google, marketing portals etc..)

The no. of products communicated increased from 8 to 17, the campaigns were executed seamlessly.

The strategic campaigns lead to increase in revenue for the bank (Bank has been able to manage steady growth of 27%+ quarter on quarter basis with help of these marketing campaigns).

Managed a team of 34 enthusiastic IT individuals across different locations in HDFC Bank

Feb’96 to Jul’2000 & Apr’2003 to Mar’2005: A leading Scheduled Co-op Bank now merged with Multi State Saraswat Scheduled Co-op Bank Ltd. (6yrs and 5mths)

First Stint: Managed the front office of the branching banking in the branch and for major period was Advances officer for a portfolio upto 50 lacs.

Second Stint: As the IT Lead was involved in implementing Demat Services, RTGS services in the Bank, in addition to management of 19 branches. Also managed all the mandatory and periodic RBI reports. Single handedly managed the MIS to the Sr. Mgmt regarding P&L, the NPA and other vital information as required.

Also had brief stint with Onward Technologies Pune, in implementing workflow management tools and ERP software for period of 2yrs and 1 year with Virmati Solutions as implementer for Core Banking Software. Period from Jul’2000 to Mar’2003.

Apr’94 to Jun’94: HSBC Ltd.

Worked in Objection Cell of the Equity Securities Department. Managed Jumbo Shares Transfers worth 50million INR.

Educational Qualifications:

MBA from Jamnalal Bajaj Business School under Mumbai University.

B.Com from V.G. Vaze-Kelkar College, Mumbai University. Personal Details:

Date of Birth: 08th August 1972

Alternate Contacts: +91-998******* email: **********@*****.***

Contact this candidate