Social Media Digital Marketing

AAKANKSHA WADHWA

Phone number - 886*******

Email Id – *********.*******@*****.***

CAREER OBJECTIVES:

To obtain a creative and challenging position in an organisation that gives me an opportunity for self-improvement and leadership while contributing to the symbolic growth of the organisation.

WORK EXPERIENCE:

YAKULT DANONE INDIA PVT LTD – 24

th

June 2019

PR Executive

• Devise creative public relations strategies that fit company profile

• Develop effective PR plans, Organize and coordinate PR activities.

• Use a variety of channels (TV, press, internet etc.) to maximize company exposure.

• Building positive relationships with stakeholders, media and the public

• Liaise with marketing professionals to ensure consistency in promoting corporate image

• Arrange for interviews, press conferences or public speaking events and construct press releases

• Advise company on handling sensitive public issues to preserve reputation, Address inquiries from the media and other parties, Establish and maintain cooperative relationships with consumer, community, employee, and public interest groups.

• Analyse results of PR campaigns or efforts

PRIME OPINION ANALYSIS (CISION) - 1 December 2018

Research Analyst

• Coordinate and execute on on-demand and on-going media services requests (clip books, coverage reports, research and analysis, etc.

• Monitor client performance and conduct data analysis.

• Research and analyse relevant print, online, broadcast and social media coverage regarding the clients, as well as their competitors and industry. DELHI METRO RAIL CORPORATION - 1

st

May 1 2017

Corporate Communication Intern

• Writing for the monthly magazine, content management and content writing.

• Face to face meetings with clients and delegates.

• Writing Press Releases

• Training under the Executive Director of DMRC.

P&G WHISPER INDIA - 2016

Brand Manager – Intern

• Manage the content on their Social media platforms: Twitter, Instagram, Facebook and also the official Website

VIVIR DREAMS - 2016

Website Content writer, Brand Manager & PR (intern)

• Manage the content on their Social media platforms: Twitter, Instagram, Facebook and also the official Website

COMMERCE ROCKZZ - 2016

Website Content writer, Brand Manager & PR (intern)

• Manage the content on their Social media platforms: Twitter, Instagram, Facebook and also the official Website

EDUCATIONAL QUALIFICATIONS:

Academic Qualifications

College/ Board

Percentage &

CGPA

Subjects

Post-graduation

Amity University,

Noida, Utter Pradesh

60%

MA (Journalism &

Mass comm.)

Graduation

Kalindi College

University of Delhi.

62%

BA (H) Political

Science

12

th

- CBSE Board

Hans Raj Model

School

6.4

Humanities

10

th

- CBSE Board

New Era Public School

6.8

Hindi

Maths

Science

Social science

English

ACHIEVEMENTS:

• National Skill Qualifications Framework Level 4 (assessment for the role of editor) – National Skill Development Corporation.

• Post Graduate Diploma in Digital Marketing – Tata Institute of Social Sciences (SVE)

STRENGTHS;

• Strong communication ability (oral and written)

• Goal Oriented.

• Eager to take on new projects, responsibilities and challenges.

• Proficient in MS Office and social media.

• Ability to think both creatively and strategically.

• Understanding of social media and solid experience working with bloggers and influencers.

• Responds well under pressure with strict time limit.

• Ability to work as an individual as well as in a group.

• Quick Learner and adaptable to new environment

EXTRA-CURRICULAR ACTIVITIES

• Former actor at Raqs, Drama Society, Kalindi College.

• Part of Merry Donations – Christmas charity event at Amity University.

• Given tuitions to young poor children of my locality.

• Volunteered for various NGOs as a part of college events and activities

LANGUAGES KNOWN:

• Hindi ( Speaking, Reading and Writing)

• English (Speaking, Reading and Writing)

• Spanish ( Speaking, Reading and Writing)

• Punjabi ( Speaking only)

PERSONAL DETAILS:

• Father’s name – Rajesh Wadhwa

• Mother’s name – Mamta Wadhwa

• Date of birth – 6

th

June 1994

• Nationality – Indian

• Address – 4/99 Subhash Nagar, New Delhi - 110027

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