Lead Product Marketing Manager
Resume:
Christine Robertson
*** ********* **** *****, ******, NC 27713
********@*******.***
https://www.linkedin.com/in/christy-robertson-3501706/
Lead Product Marketing Manager and Consultant
Lead marketing and product manager with over 20 years of experience in B2B and B2C markets, serving as a scrum master and email producer in Agile work environments. Cross-functional leader tasked with launching new products and initiatives, meeting project deadlines and exceeding revenue goals. Focused on relationship building and the development of creative and innovative strategies and integrated marketing plans that are driven by extensive data analyses. Responsible for competitive analyses, content marketing and effective direct and digital campaigns. Enjoys working with internal and external partners and building, developing and leading teams that are creative, innovative and focused on customers’ needs.
PROFESSIONAL EXPERIENCE
EY, Raleigh, NC – Consulting industry company with 270,000 employees
SENIOR CONSULTANT AND AICPA PRODUCT MARKETING MANAGER (11/2019 – Present)
Developed and implemented direct and digital marketing and demand generation strategies, campaigns, plans, tactics and analyses to renew and retain membership and global affiliations
Developed, produced and tracked emails and journeys in Salesforce Marketing Cloud. Scrum master and email producer in an Agile work environment
●Exceeded global subscription goal by 20%
AICPA, Durham, NC- World’s largest member association representing the accounting profession, with more than 431,000 members and over 2,000 employees
LEAD PRODUCT MARKETING MANAGER, ON-SITE AND ONLINE CONFERENCES AND EVENTS (01/2018 – 10/2019)
Served as team lead and scrum master in an Agile environment
Developed and delivered direct and digital marketing and demand generation strategies, plans, tactics and analyses to support retention and grow new participants
Developed and executed B2B messaging and content marketing plans for over 25 conferences and events in the Accounting, Energy, Financial Services, Government, Healthcare, Manufacturing, Not-for-Profit and Tax areas and industries totaling $25M in revenue
Selected and launched product enhancements and agreements with internal and external partners
Improved web page usability and content to grow impressions and new users
Led cross-functional teams to grow sales and deliver exceptional customer experiences
●Managed a team of six
●Increased revenue 30% on a flat spend year over year
●Reformed the telesales channel to increase revenue year over year by 15%
PRODUCT MARKETING MANAGER, CONFERENCES AND EVENTS (01/2012-10/2019)
Developed marketing plans, demand generation campaigns and integrated direct and digital campaigns attracting new and returning on-site and online participants in the B2B market
Oversaw branding strategy, collateral development and web site improvements
Analyzed market and competitive information to provide product improvements
Managed a team of six
●Increased revenue 25% on a flat spend year over year
●Grew Women’s Summit attendees by 30%
●Created revenue and channel reporting, improving tactical performance by 15%
VERIZON, Ashburn, VA – Telecommunications mass media company with 135,000 employees
E-commerce Product Line Manager and Consultant (03/2011-11/2011)
Developed and implemented key requirements, strategies, and initiatives to streamline B2B customer on-boarding
Launched post-sales support site and registration options for mobile devices. Successfully deployed and managed major monthly IT releases
Created executive level reporting on site performance, usage and usability.
Extensive analyses resulted in a 25% increase in successful registrations, a 5% increase in revenue growth and a 15% reduction in churn
Facilitated the resolution of critical issues, decreasing issue resolution time by 30%
Tested website flows and suggested improvements that reduced chats by 25%
COMCAST, Manassas, VA – Telecommunications mass media company with 190,000 employees
Regional Marketing Communications Manager (01/2009-03/2011)
Created and delivered product and process updates, incentives and training initiatives in B2C and B2B markets
Led cross-functional teams to launch new products, features and pricing plans
Led development of communications site and drove updates in content and navigation
Supervised a staff of three and interviewed and hired team members
Area Product Marketing Manager (09/2002-01/2009)
Supervised a staff of twelve and led the hiring process
Developed, tracked and analyzed sales for direct marketing and demand generation campaigns for current and new products based on market and competitive research in B2B and B2C markets
Prepared and presented product descriptions and sales and customer-facing communication materials and collateral
Prepared revenue and expense budgeting and forecasting models
Led cross-functional teams to launch new products, features and pricing plans
Created, communicated, and tracked sales incentive and training programs for all sales channels
Planned and executed participation in area events Improved subscriber growth by 15%, market share by 10% and revenue by 20%
Won the Regional Outstanding Impact Award in 2002, Subscriber Growth Award in 2003, High-Speed Internet Penetration Award in 2004 and 2005 and Touchstone Awards for flexibility and employee focus in 2004 and 2008
WORLDCOM, INC., Ashburn, VA – Telecommunications company with 80,000 employees
Product Manager, Security and Colocation Services (12/2000-04/2002)
Developed product requirements, marketing strategies and plans for $50M product line in the B2B market
Conducted market studies and competitive analysis to develop, release and maintain new products and enhancements, promotions and pricing models
Documented, improved upon and trained on inter-departmental processes and procedures
Received three departmental awards for extraordinary contributions to the e-services team
Associate Product Manager, B2B Web Hosting Services (08/1999-12/2000)
Coordinated and tracked results of data center grand opening events
Conducted comprehensive internet colocation competitive study
Reviewed and updated product information on internal and external web sites
Trained sales and operations on new products, promotions and processes.
QWEST COMMUNICATIONS, Arlington, VA – Telecommunications company with 30,000 employees
Product Manager, Enhanced Business Services (08/1998-08/1999)
Created and implemented marketing strategies and plans for $10M enhanced voice products in the B2B market
Created and conducted sales training for audio conferencing and IVR products
Evaluated vendor platforms and released new products and enhancements
Analyzed product performance and profitability through monthly tracking and reporting.
Assistant Product Manager, Operator Services (07/1997-08/1998)
Monitored competition, made pricing recommendations and completed billing system updates
Conducted competitive analysis, advertising planning and enhancement design
Evaluated vendor platforms and performance to complete platform migration.
FIRST VIRGINIA BANK, INC. (BB&T) Falls Church, VA – Commercial banking services company with 37,000 employees
Assistant Branch Manager (09/1996-07/1997)
Hired, trained, and supervised customer service representatives and financial service managers
Enforced bank regulations and oversaw bank security measures
Monitored branch financial activities, performing audits, reviewing reports, and managing cash levels
TECHNOLOGIES AND TOOLS
Act-On, Agile, CheetahMail, Google AdWords, Google Analytics, JIRA, Microsoft Office, Microsoft Power BI, MURAL, Salesforce Marketing Cloud, Scrum Master, Usabilla, Workfront Project Manager
EDUCATION
Bachelor of Business Administration in Marketing - The College of William and Mary, Williamsburg, VA
ACTIVITIES
American Marketing Association, Gamma Phi Beta Sorority
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