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Marketing Sales

Location:
Fort Lauderdale, FL
Salary:
$150,000
Posted:
August 28, 2020

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Resume:

Cecilia Coleoni

An experienced and personable Strategy and Marketing professional with high ethical standards. Objective orientated with strong team building and presentation skills, with the ability to interface withsenior executives and work effectively across organizations in a multi-cultural, multi-lingual environment. CONTACT Mobile: 864-***-**** Email: adfnuz@r.postjobfree.com PROFESSIONAL EXPERIENCE

2018 – 2020 KELLSTROM DEFENSE AEROSPACE

Director of OEM Relationships

Responsible for maintaining and growing over $20M accounts with Original Equipment Manufacturers (OEM).

Managed all aspects of strategic relationships between partnering manufacturers and company business segments, from expansion of agreement scope through development of new opportunities to management of forecasting and inventory levels.

Developed Program Management Reviews (PMR) ensuring key metrics goals were maintained. Director of Business Development– Latin America

Responsible for growth sales in Latin America Region for military aircraft sustainment, including spares, repairs and engineering products.

Exceeded sales objectives on more than 120% during the first year of role assignment

Managed new business Capture Campaigns to expand business reach and customer offerings. 2015 – 2018 AMMROC (Advanced Military Maintenance Repair & Overhaul Center), Abu Dhabi, United Arab Emirates A Joint Venture between Emirates Defense Industries Company (EDIC) and Lockheed Martin Manager – Head of Commercial Strategy and Marketing

Head of AMMROC’s Commercial Strategy team, reporting directly to the Chief Commercial Officer and working with senior leadership of Mubadala Investment Company (Abu Dhabi’s Sovereign Wealth Fund) and EDIC.

Responsible for the management of Commercial Strategic Planning and Marketing Strategy for MRO services for over 30 different types of aircraft.

Development and execution of AMMROC’s Commercial Strategy, creating new product and service offerings for international aircraft Sustainment Support Services.

Management of Competitive Intelligence and Market Research efforts to support Business Development pursuits and maturing strategic partnerships with key OEMs.

Management of offset projects and strategic partnerships with international companies to bring new MRO capability.

2002 – 2015 Lockheed Martin (LM), Greenville, SC, USA 2012 – 2015 Lockheed Martin Missiles & Fire Controls (MFC) 2010 – 2012 Lockheed Martin Information Global Training & Logistics (GTL) 2008 – 2010 Lockheed Martin Information Systems & Global Services (IS&GS) Senior Business Development Analyst–Competitive Intelligence and Position-To-Win (PTW)

Developed materials needed to conduct effective Competitor Assessments and lead sessions with multiple organizations, subcontractors and teammates that generated over $3B in sales for global sustainment services business.

Performed Competitor Assessments and PTW for key proposals valued over $100 million, developing and implementing Competitive Intelligence Plans.

KEY SKILLS

International Business Development Strategic Planning Market Research

Competitive Intelligence Offset/Industrial Participation Projects Price-To-Win

Marketing & Communications Strategy Independent Color Team Facilitation Program Management Cecilia Coleoni

Responsible for process improvement of Competitive Intelligence function and Color Team reviews (black hat, gold team reviews) that allowed development of more accurate PTWs and better anticipation of competitors’ behaviors.

Lead facilitator for competitors’ formal assessment meetings that fostered inclusive behaviors such as respecting diverse viewpoints, honesty and working collaboratively. 2007 – 2008 Lockheed Martin Aeronautics Company, Global Sustainment 2005 – 2007 Lockheed Martin Information & Technology Services Senior Business Development Analyst, Competitive Intelligence, PTW and Business Development

International consultants’ Agreement Monitor, assigned to manage 20+ consultants across 14 countries. Provided direction for consulting services for international sales efforts in excess of $750 million.

Capture Manager for Lockheed Martin Aircraft Argentina SA (LMAASA)’s $150 million contract with Argentine Ministry of Defense.

Primary point of contact for LMAASA Business Development, coordinating LM’s sustainment support of joint business initiatives between company and international subsidiary.

Performed PTW groundwork for mayor priority bids. 2002 – 2005 Lockheed Martin Aircraft & Logistics Centers (LMALC) Marketing and Business Development Representative Senior, Marketing & Strategic Planning

Developed marketing strategy and communication plan for a horizontal integration initiative, creating a new organization involving four different units in the services business, supporting multiple platforms.

Built the brand and marketing plan for new aftermarket Certified Parts Programs.

Lead business capture for MRO opportunities.

Created marketing strategy to grow aircraft spares and repairs line of business, $4 billion market.

Developed international consultant survey, allowing to project sales for next five years and redefining international Logistics Support strategy.

Member of IntegratedProduct Team (IPT) responsible for analysis of organization, future strategy, and implementation plan for new line of business.

2001 – 2002 Lockheed Martin Aircraft Argentina S.A. (LMAASA), Argentina Marketing Representative, International Marketing & Communications

Developed proposals and briefings for commercial and government customers.

Implemented marketing and communication campaign for new $500 million+ aircraft.

Managed communication plan for Paris Airshow, including press kit and customer briefings.

New business opportunity research and coordinated marketing plans. EDUCATION and QUALIFICATIONS

Masters of Science Degree in Marketing (Licentiate): Universidad EmpresarialSiglo21, Cordoba, Argentina

Bachelor of Science, Market and Marketing Strategies: Universidad EmpresarialSiglo21, Cordoba, Argentina Selection of courses taken:

First Aid and CPR Training

Lean Six Sigma Green Belt

Entrepreneurial Problem Solving – LM and Babson College

Competitive Intelligence Course – Fuld Gilad Herring Academy of Competitive Intelligence – Cambridge, MA

LM Internal courses through Center for Leadership Excellence: ̶ Competitive Intelligence and Positioning to Win Institute ̶ Doing Business Oversees ̶ Foundations for Leadership Program ̶ Win Plan Course

Competitive Strategy: How to develop winning marketing plans and breakthrough strategies – American Management Association – Atlanta, GA



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