The fine art of marketing is gone and finding the ever elusive marketing guru has gone along with it. Marketing used to be comprised of individuals that could do it all. Today, marketing directors try and manage specialized individuals without the knowledge they need to truly manage correctly. Some things to consider:

To Whom It May Concern

Graphic Design Web Design Copy Writing SEO/SEM

An in-house marketing manager + external resources

= a lot of money. Most marketing managers today

depend upon external resources to complete projects because they do not have the expertise to complete themselves. They either have to hire specialized

support or lean on external providers to bring that expertise to the table.

Company Challenge: Solution Outcome

I am an expert in all facets of marketing and can do all of the work myself. In addition, I have an abundance of resources I trust and have worked with for years and they come at the third of the cost or regular expert resources.

By leveraging my experience and existing

relationships, I am able to produce projects

much faster and do not have to vet or

comparison shop with other external

resources. In essence, I come along with a

built-in marketing team.

Most companies are looking to their marketing

department to build brand awareness, generate

leads, and create marketing collateral, all

external. What they often overlook is the critical internal piece that helps guide a company’s

communication, culture and strategy. The

internal marketing, when done right, can infuse

the entire company and bolster their external

influence.

Company Challenge: Solution Outcome

I’ve built several companies marketing

foundation from non-existent to thriving

marketing departments. My approach is to start

slow, define areas of need and then build pieces

to support both external and internal growth.

This approach allows for the nurturing and

development of both internal and external

marketing.

When marketing is so heavily focused on the

outside branding and visibility, internal

departments and the entire company can feel

left out of the equation. By building both, the

momentum and excitement can be shared

companywide and create the team chemistry

and culture so many companies desperately

need.

I hope that I have been able to give you some insight into how I work and what I am passion about. I have been working in marketing for the past 20 years and know I can help your company achieve great success for the coming year. Please let me know if you have any questions or would like to speak about the position further. Please see following pages for resume.

Sincerely,

-Abe Romero

Consistency in brand and message is critical

for any company. Every company needs a voice,

one that resonates with their customer and

shows why they went into business in the first

place.

Company Challenge: Solution Outcome

I thrive on creating a consistent brand for

companies and love telling their story. I am

good at it. It is what I do. I start by ensuring the brand is consistent in all mediums and if it is

need of a refresh or just needs more visibility. I then ensure that the message is highlighting the

company’s differentiators to stand out amongst

their competitors. It is during this process a

company personality emerges. Marketing can

take the next steps to elevate the brand and

message even more through many other

methods and vehicles.

Every company I have worked for has seen a

tremendous upswing in brand visibility, interest,

and revenue as a result of my efforts. For

example, in less than a year with my current

company, I have re-branded their company,

redesigned their website, re-branded all

collateral, developed a company intranet and

communication schedule, built ongoing

programs (PR, Webinars, Blogs, Events,

Promotions, SEO, SEM), and produced two

videos. They have also increased their revenue

goal for 2014 by 200%.

% of marketers w/

hands on expereince

31%

69%

With

With Out

• Marcom and design professional with 20 years of experience planning and leading Marketing Departments by ensuring that the appropriate structures, systems, competen- cies and values are developed in order to meet and exceed the goals of the Marketing plan.

• Respected leader of creative teams, marketing divisions, strategic research, and analytic programs.

• Ability to conceptualize, plan, execute marketing campaigns that effectively promote brand, build awareness, and generate revenue.

• Expert in the technical, conceptual and content development of sales-driving collateral.

• Proven ability to drive high marketing campaign response-rates and execute successful product launches.

• Experience in creating efficiencies in vendor relationships to decrease cost, streamline ordering, and enhancement of delivery of marketing collateral.

• Expert at outsourced relationship management – including managing multiple teams on diverse projects with an emphasis on budget efficiencies, quality and ability. Marketing begins with proven

avenues to engage with your target

When your message hits its

mark and provokes action

How your company

message grows globally

How your brand stays in your target’s

minds eye and what stays with them

Marketing Director

ADDRESS:

MOBILE:

EMAIL:

12925 Parkersburg Dr.

Ft. Worth, Texas

760-***-****

adfnth@r.postjobfree.com

ABE ROMERO

Profile

Skills

Professional Experience

Programs/Tools

• Marketing Strategies & Campaigns

• Corporate Communications

• Creative Team Leadership

• Product Positioning & Branding

• Web & Print Content Development

• New Product Launch

• Project Management

• CSS / HTML Email creation

• SEO and SEM Initiatives

• PPC Management

• Social Media Marketing

• Sales Collateral & Support

• Public & Media Relations

• Web & Graphic Design

• Supporting and collaborating w/ Sales dept.

• Salesforce Administration and Management

• Adobe Creative Cloud

• WordPress

• Microsoft Office

• Premiere

• Pardot

• SpyFu

• Google Analytics

• GoToWebinar

Communication

Connection

Visualization

Reach

Nextup is a sales and traffic management platform which allows automotive dealerships to provide structure, ensure accountability and drive revenue. Position: Marketing Director, 3/2016 to Present

Build marketing department, develop marketing strategy around business goals, define new message, and redesign main communication channels. Selected Accomplishments:

• Developed program to refine company message and brand to better describe company solution.

• Designed and created messaging for an additional company website thenextsolutions.com with in a two week period. (Support for new OEM prospect target)

• Created new marketing collateral marketing collateral including, a new company brochure for trade shows, 4 promotional flyers for existing and upcoming products, and coloring book promotional give for Women in Automotive event.

• Supported four big events for Nextup - defining the theme, developing communication strategy, and coordinating promotional items. NADA, DMSC, WIA, Digital Dealer

• Provided new engaging content for their social media which improved engagement by 500% Securadyne Systems is a security integration company focusing on providing security centric business solutions with an emphasis in the hosted and managed environment.

Marketing Manager, 6/2011 to 11/2013

Oversee and operate the marketing division for the entire company which includes support for 8 office branches in the Southwest and North- east region of the United States.

Selected Accomplishments:

• Translated business-objectives strategies into marketing objectives, plans, and strategies of enhanced growth of company.

• Developed and re branded new website and marketing collateral for Securadyne Systems and created and championed brand management program company-wide.

• Planned, managed and executed two major brand migration projects for Securadyne post acquisition one being SecureNet Inc. and the other SURV (Surveillance Specialties, LTD). The Brand migration covered many facets of the business and resulted in my expansion of an automated vendor management system which allowed Securadyne to systematize the ordering for branches cross regionally including. The brand migration components included:

• Vehicle re-brand

• Uniform re-brand

• Building signage re-brand

• Internal & External marketing collateral

• Promotional collateral

Professional Experience (Cont.)

Advantix is a telecom expense management company specializing in mobility and wireline life cycle management Marketing Director, 11/2013 to 3/16

Manage marketing operations for Advantix including channel and direct markets globally. Selected Accomplishments:

• Defined and re-branded company image and logo

• Redesigned and deployed brand new website with more information, improved aesthetic, and easier usability

• Developed and redesigned marketing collateral including, brochures, case studies, white papers and promotional material

• Produced two company videos focused on overall solutions and new mobile application launch

• Created corporate communication model which leveraged new intranet as the basis for all internal communication including robust Q&A program which cut operational

resource time by 20%

• Successfully managed two company trade show events which resulted in a 40% increase leads and $125,000 in new revenue

• Launched and managed social network program which increased followers and fans by 300%

• Managed Search Engine Optimization (SEO) program which resulted in a 143% increase on website traffic.

• Launched Ambush Webinar program highlighting expertise on internal sales staff to educate and inform channel Aug. 2013 Jan. 2014 Sep. 2014

New Users (1,191) New Users (1,392) New Users (2,890) 500

1000

2000

3000

Orthotic Retail Company

Position: Art Director, 12/2000 to 12/2003

Responsible for planning and directing the development & implementation of video, print, merchandising, sales promotion and direct marketing programs, including national co-op marketing events, sales promotions, new product testing. Many of the items I created are still in use for Good Feet to this very day.

Selected Accomplishments:

• Co-wrote and co-produced two separate infomercials and three commercials for Good Feet which resulted in a 20% increase in sales revenue and received three Telly awards.

• Developed programs that signed over $400,000 in new business, in 3 months, representing $1 million in expansion potential.

• Created strategic development and implementation of concept re-imagining, this resulted in double-digit comparable store sales increases.

• Redesigned companies brand and identity and was responsible for supporting over 200 retail stores with in-store and traditional marketing support material.

• Blueprinted the chain’s first, national direct mail promotion, which resulted in sales gain of over $1million.

• Provided targeted, database local store marketing program development and implementation to the national and international retail industries. (Canada, Korea, Mexico)

Professional Experience (Cont.)

One of the top 3 travel insurance providers in the nation. Position: Creative Manager, 1/2005 to 10/2005

Developed creative and marketing programs utilizing an integrated approach focusing on new product development and the creation of new marketing collateral to help drive company offerings. Selected Accomplishments:

• Managed the creative team with the development and implementation of national-level, brand positioning & general marketing initiatives.

• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.

• Launched two, successful brand-building advertising campaigns.

• Championed the re-development and launch of website – which increased hits by 15%.

• Designed two trade show events from concept to completion, resulting in record leads and sales.

• Initiated PPC and SEO Programs which accounted for 32% of new leads Marketing company dedicated to assisting the growth of small to medium businesses through the enhancement of marketing and advertising initiatives.

Position: VP of Creative, 10/2005 to 6/2011

Manage creative and marketing communications for company and clients utilizing team members of up to 10 people. Direct brand manage- ment, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing. Selected Accomplishments:

• A three-year consultation engagement for Orange Commercial Credit which consisted of the re-positioning of company’s brand identity, creation of a brand new website and marketing collateral, attaining first page rank on Google for several competitive keywords, PPC Manage- ment and expansion of new marketing opportunities, which increased lead generation by 25%. Responsibilities also included supporting the sales department with Salesforce management and administration, creation of marketing collateral portal in Salesforce, Email template development within Salesforce and creation of email templates using the Salesforce application as well the integration of Constant Contact within the Salesforce platform.

• Development and management of a creative team for new social media game for Alavus Entertainment, including, art, graphic design, story content, web application design, marketing, and viral marketing.

• PPC Management for Innovative Design Products, including competitive keyword and ad analysis, landing page creation, and Google analytic integration to track conversion rate.

• Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

• Leveraged strengths in cost-effective marketing management and vendor negotiations to consistently come under budget estimates without the reduction of quality and excellence.

NATIONAL UNIVERSITY – San Diego, CA

Bachelor of Arts, 1999

Major: Communications with an Emphasis in Advertising and Public Relations. Education

Past Clients / Consulting

Marketing Management

Creative Concepts

Strategic Planning

Intuitive Design

Impactful Messaging

Competitive Analysis

Complete Execution

Project Management

Graphic Design

Web Design

Content Writing

Search Engine Optimization (SEO)

ROI / Analytics

Lead Generation

Comprehensive Marketing

Contact this candidate