Social Media Executive Assistant

Katherine V. Morillo Valdez

**.*************@*****.*** 787-***-**** New York City

EXECUTIVE SUMMARY

Multicultural marketing professional with 10+ years of experience engaging with international audiences across multiple countries and languages. Passionate about community building, humanizing data, and creating meaningful connections, both in-person and online. Proficient in project management, production of local and international events, and social media management for English and Spanish speaking audiences.

EDUCATION

2021, Montclair State University, New Jersey, US – M.A. in Social Research, Minor in Business Analytics Courses in: Research Project Management Survey Research Data Mining and Analysis Applied Statistics Big Data Analytics 2013, University of Sacred Heart, Puerto Rico – B.A. in Advertising, Minor in Marketing Courses in: Advertising Research Consumer Behavior Advertising Media Planning Advertising Copywriting EXPERIENCE

Airbnb, New York — Community and Events Specialist, Americas May 2019 - April 2020 Airbnb Experiences are one-of-a-kind activities designed and hosted by locals. Worked with the Global Host Community team building and scaling advocacy programs and community events for NA and LATAM markets.

• Planned and produced 15+ in-person events across America’s reaching over 2,000 guests and improving the sense of community index (SCI) to 95%.

• Manage the transition to online events and created the Airbnb Online Events website, organizing over 20 virtual gatherings in a week, including workshops, panels, webinars, and other quarantine-friendly activities.

• Cross-collaborated with several departments such as data scientists, research analysts, and marketing, creating multiple research activities and programs, which resulted in new product developments such as Airbnb Online Experiences.

• Operated over 40 community-led Facebook groups –working with leaders from Cuba to Hawaii, accelerating partnerships, creating content, and improving community engagement.

• Served as moderator and speaker at events sharing knowledge, social media tips, and community best practices.

• Proudly led the Airbnb Juntos New York Chapter. An employee resource group that fosters representation and inclusivity for the Latinx community in the company's culture, goals, and mission. Breaker, New York — Sales and Events Manager (Multiple roles) Jan 2019 - May 2019 Breaker is an entertainment platform owned by SingularDTV, that utilizes blockchain technology to develop, produce, and distribute content.

• Directed logistical arrangements of local and international events, increasing brand awareness, and generating over 50 leads per event.

• Amplified sponsorships and partnered with brands such as Lagunitas, Warsteiner, Women in Blockchain, and Screen International –to name a few, in exchange of audience reach and social media exposure.

• Produced sold-out events in festivals such as SXSW, International Emmys, Toronto Film Festival, Tribeca Film Festival, Cannes Film Festival, AT&T SHAPE, Devcon at Prague, IBC Amsterdam, WyoHackathon in Wyoming, Ethereal Summit, among other community events.

Marketing Project Coordinator Oct 2017 - Jan 2019

• Built and operated the company’s social media platforms –Facebook, Twitter, Discord, Reddit, IG, Medium, Github, and brought together a uniquely vibrant community of blockchain enthusiasts and entertainment experts.

• Expanded the social media content calendar for multiple films and projects such as the sci-fi films PROSPECT and PERFECT, and the documentary TRUST MACHINE. Moderated these platforms and partnered with external agencies, influencers, and brand ambassadors to diversify content and keep the community engaged.

• Planned and executed the theatrical premiere of the film TRUST MACHINE, directed by Alex Winter and narrated by Rosario Dawson.

• Project-managed the launch of a cryptocurrency trading platform and the release of the GRMTK token, created by DJ and producer Gramatik raising $2m in 24 hours.

IT Support Consultant June 2017 - Oct 2017

• Directed the launch of a customer support center for the blockchain and crypto community.

• Co-authored a reference guide on the basics of blockchain and operated educational programs for investors and partners.

• Assisted individuals answering questions, solving issues, and identifying areas of improvement, reporting key findings to blockchain developers and software engineers.

CoquiLabs, Puerto Rico —Community Marketing Coordinator (Multiple roles) July 2015 - June 2017 CoquiLabs is a digital advertising agency in Puerto Rico, centered on creating from astounding daily deals to practical apps.

• Refocused the agency’s brand voice across all platforms, by developing content, managing the editorial calendar, and making sure the team is equipped to communicate about the brand, members, and partners.

• Worked closely with 150 small and medium businesses, scaling their social media presence and community engagement, which resulted in an additional income of $15K per month. Executive Assistant to Chief Marketing Officer Nov 2014 - Jul 2015

• Launched the company’s Youtube channel, OfertonesPR, partnering with local brands and influencers, expanding our revenue channels, and increasing our brand recognition.

• Moderated the company’s social media channels FB, IG, YT, reporting feedback, and insights to executives.

• Partnered with sales executives’ to upgrade marketing plans and social media campaigns for key clients. SKILLS

Survey Research Social Media Management Film festivals Event production Online events Sales, sponsorships, and budget management Digital Marketing Market research Quantitative and Qualitative Research Active listening Digital Content AB testing/Optimization Excel, PP, Google suites, SalesForce, SQL Bilingual: English and Spanish Community Building and Management Customer Relationship Management, (CRM) Interpersonal and leadership skills Exceptional organizational, time, and priority management skills. CONTACT INFO & PERSONAL BLOG

— **.*************@*****.***

— Linkedin.com/in/katmorillo

— Medium.com/@kv.morillovaldez

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